 Hey coach, welcome back to the channel. If you haven't yet, make sure you subscribe to stay up to date with all the content that we put out on a weekly basis. So if you have a training business and you're either starting, you're looking to grow, you're looking to scale, what I do every single day with coaches is I book these three 15 to 20 minute calls where I jump on a Zoom call with you and I can learn more about your business, what you're doing and give you some actionable steps to take this week with your business. So if this is something you would be interested in doing, visit my Calendly link in the description of this video and you'll be able to schedule that call with me today. So in today's video, I break down three very simple ways to simplify your pricing within your training business. So if you are a coach trainer who has a football slash soccer coaching business and you're struggling with pricing, with simplifying your pricing structure, then this video is going to help you. So reach out to me. There's two ways you can do that. Number one, you can schedule a free 15 to 20 minute call through my Calendly link below in the description or you can contact me directly via my email at makemoneycoachingsportsatgmail.com. Okay, hope you enjoyed the video. See you in the next one. Hey, what's up guys? Welcome back to a new video. So today I want to talk about how to simplify your pricing with parents in your football training business if you are based in the UK. Alright, so if you haven't already, number one, subscribe to the channel because every single day Ben and myself were releasing content to help you with your training business. And also if you are based in the UK and you want more help, right, once or twice a week, I'm going to be releasing a video that's talking about a topic, which is a common problem for most trainers in the UK. So if you're in football, if you're in cricket, if you're in rugby, or if you're in any other sport, you're based in the UK, you have a training business, you're working with clients either one on one, or in a group setting, then these videos will help you with your business. But today we're going to talk about specifically football, right, and if you have a football training business. Now, something I've been noticing with coaches that I've been working with the last couple of years is most coaches pricing is shall we say all over the place, right, and I'm going to touch on three things that I want you to implement into your business, right, because also I'm going to share you some things that coaches and trainers here in the UK are currently doing with their business and it's hurting them every month, right. So if you have a look on my screen, I've got three highlighted points, and I'm going to go through them one by one. And I'm going to touch on each topic, right, so the first one is simple pricing per service you offer. Now what does this mean. So when I go out to the fields, or when I speak to coaches who have football training businesses, the way most of them are currently operating their business is a new client comes in, or a new prospect contacts them about working with with them. And what coaches are currently doing is they're basing their pricing of the ability level of that child. So if that child is at a competitive academy, then they're charging them this price. If that child is a beginner, then that the trainer charging them this price. Now, again, this is fine if you want to continue to implement this into your bit with your business. I'm going to tell you why we need to streamline it and why we need to have one price. Okay, so the problem when you have different prices is number one, most trainers don't keep track of their pricing, which means what they they're doing is they're making up their pricing on the spot. So a parent is contacting them for their service. The trainer is getting on the phone call asking a couple of questions. And on the top of their head, they're saying, right, I'm going to charge this client X amount of money because their child is at a pro academy. Right. Next phone call, a parent calls up. They want to work one one on one to one with the trainer. That trainer is then saying to that parent. Okay, because your child is a beginner. They're not actually saying this, but they're thinking this in their head because your child is a beginner. I'm going to charge you X amount. So ultimately in two sales calls that trainer has charged parents to different prices. And this goes on and on right when we get to the third client, the fourth client, each coach and trainer starts pricing their services completely different. And what happens is one, you can't track it to it becomes all over the place. And three, you come into a problem where if, for example, a parent of that beginner child starts speaking with the pro academy child. And they start to talk and they start to talk about your service, talk about you and they start asking each other questions. So how much, how much are you paying to work with coach X? How much are you paying to work with coach X? And one parent is paying one amount. The other parent is paying a different amount. And ultimately it's the same service. All they're getting is one to one training. Then that doesn't look good for you as the business owner. Because if I was a parent, I have a child at a pro academy and you're charging me maybe double what a beginner is paying. Then ultimately I'm going to think to myself, why are you trying to rip me off? Why are you trying to charge me more just because my child is at an advanced level? So we want to eliminate that and we want to have a simple pricing system where you have the same pricing for one to one and you have the same pricing for group training. So that way, when a parent comes into you, you know the top of the head, right? Boom. This is my pricing for one to one training. And this is what you get. So that your pricing differently for different clients at the end of the day. It's hard to track and you don't know what money is coming in each month in your business. So we want to keep it simple. We want to have a streamlined pricing. We want to be uniform so that any parent that comes in, right? This is where my child's at. This is what my child needs. Okay, boom. This is what we offer. This is our pricing. The second point is monthly upfront payments, right? So what we want to do is we want to eliminate the paper session model. So currently in the UK 97, I want to say 97, almost 98% of all personal football trainers are charging clients per session. What does per session mean? Per session means that you're showing up to the session and the parent is showing up with their child. You're training the child and you're getting paid there at the session, right? Now, why do we want to try and eliminate? Why do we want to try and transition from that paper session model into a more monthly or upfront payment system? So when you have a paper session model, not only does your client become in control of when they see you and when they pay you, but also it becomes hard to track what money is coming in each month, right? I speak to some coaches who, when you speak to them, they say they have 250 clients. But when you actually break down how many they're seeing on a weekly basis, that number becomes a lot more different, right? It doesn't become 250. That number actually becomes 20, right? So 20 active clients that they're seeing on a regular basis. But out of those 20, not all of them are coming every week. So ultimately, if I'm a coach, then I'm not able to track, right? Okay, one week I'm going to have X amount of money coming into my business. The next week I'm going to have this amount of money coming and it's just all over the place, right? Now, if we streamline our payment system into a more monthly or an upfront payment, then we know that if I get 10 clients this month and I keep them on a three to six month contract, then I know that in three to six months, this is the money that's going to come in per month, right? Now, something I've started working with coaches on is getting upfront payments for three to six months. Most trainers in the UK don't operate their business this way. Most, as I mentioned, do the paper session. Some have started to transition into the monthly, but it's not consistent, right? Some months it might be monthly, other months it goes back to paper system, right? We want to eliminate that. We want a simple pricing system, a simple payment system, where you know what is coming into your business each month, right? So if you're bringing on a client, that client is having a trial session with you. They're a great fit. You want to work with them, right? In order to get them more committed, we have to say to them, right? In order to work with me, right? And in order to get great results with our program, with our business, you need to commit to three months minimum, right? Now, if a client commits to three months, the way that you can secure your business is by charging that parent an upfront payment, right? So essentially, that parent is paying for three months upfront with you, rather than then paying per session or paying monthly. Now, why is that simpler to track? And why is that a more secure way to do business? Well, number one, it's easier to track because you know that if you're bringing in 10 new clients per month and they're paying you for three months upfront, you know that, okay, perfect. I've got 10 clients that I'm guaranteed to be working with for the next three months, right? And within those three months, all I need to do is I need to try and add one or two new clients to another three to six months, okay? So that's the first one. Second one is that when parents are paying in full upfront to work with you, there's more chance of them showing up every single week because they've already paid for it, right? They've already paid for it, they've already paid you for their service. So they will show up every week to train with you. When you have a paper session model, there's no guarantee of that parent actually showing up, right? Because one, they haven't made a commitment. Number two, they haven't made an upfront payment or they haven't paid in full. And three, essentially, if something comes up, right, they don't need to show up because if they don't show up, they don't need to pay you, right? Because you can't, if you have a paper session model and that parent hasn't shown up, you can't essentially charge that parent for that session because ultimately there was no contract in place. There was no commitment in place. And essentially, our parents are going to say to you, right, well, we didn't show up to that session. We didn't have any agreement with you, so we don't really need to pay you, okay? So to keep things simpler in your business, we want to move into either a monthly, if they're committing for a long period of time, if parents are paying month to month, then that really works if you have a client that's committed to you for six to 12 months. If you're only going to be working with a client for three months, then the upfront payment system works a lot better, right? Now, if you need more help with this, there's two ways you can get in contact with me, right? If you're watching this video and you need more help with charging parents in full, then get in contact with me. My link to book a call with me is in the description of this video. We can jump on a 15 to 20 minute call. I can go over your business, see where you're currently at, see what you need help with, and I can also walk you through how to implement an upfront payment system model in your business, right? So we want to now touch on the third highlighted point, which is create a program, not just a service. So 97% of all coaches and trainers in the UK are currently offering just a service, right? When you offer just a service, it means that you are just training that client for that hour, two hours, and then they're gone. Because we want to transition it into a program, right? So this touches on the second point. We want to get the parents more committed so they're training with you for three to six months, which means you can get more results with them. We want to create a program where you're seeing them once a week within that three to six months, because if they're training with you on a consistent basis, not only can you as the trainer see their development, but also they're going to develop much quicker and they're going to get better results with you. Also, when you create a program which goes above and beyond just your one hour training session, so maybe away from the pitch, you're going to watch their game, or you're offering mental coaching, right? So confidence coaching, helping them with their confidence. You might be doing this through Zoom, or you're having monthly parent meetings with the player and the parent to talk over how that player is getting better in your program and what's the next step that they need to make in order to improve X, Y and Z, right? So essentially, we want to create a program which is three to six months that is a complete experience, right? It's not just a service where that parent is coming to see you for one hour a month and then they're gone, right? We want to create a program where that client is with you three to six months. You're seeing them on a weekly basis and you're going above and beyond just the training, right? You're not just showing up to a session, putting a session on and they're going, right? We're actually keeping them accountable away from the pitch. We're setting them homework, maybe weekly or daily, right? And we're also offering a lot more value in terms of one-to-one workshops where you're working on the nutrition, confidence, injury prevention, and also we're providing feedback to parents about their child, right? So what's their child improving on? What are they doing well? What do they need help with or more work with? What level are they currently at, right? And maybe you might even offer your time to go and watch them on their team, okay? So these are three very simple ways that you can simplify your pricing, okay? Because if you create a program, then parents know what your program is. If you create a service, then parents only base you on what you're charging per hour, okay? And what happens is when you bring in a parent and you're just offering, okay, I offer my service for £50 an hour, that parent is just basing what you offer on that training per hour. So what they can do is they can simply say, okay, all right, perfect. You offer £50 an hour, I'm going to go and see what another trainer is offering. See if I can get it for cheaper. Since you're not really offering anything else, then what the other coach or other trainer down my road is offering, okay? So when you create a program, you create a complete experience, you differentiate yourself from the competition, and ultimately parents are going to be with you for longer, and they tend to be more committed than those that are just showing up for a one-to-one service. And then once a month, you see them, and then they're gone, okay? So if you need more help, as I mentioned before, there's two ways to get in contact with me. The first one is through the link in the description of this video. You can book a free 15 to 20-minute coaching call with me where I can deep dive into your business, see where you're currently at, see where you want to go, and I can break down any three of these points that I've mentioned in this video. Or if you want to send me a direct message, okay, you can contact me via my email, which is makemoneycoachesportsatgmail.com. I respond to all emails that I receive, and I'll be able to respond to you straight away, okay? Thank you for watching, and I'll see you on the next video.