 Very warm welcome to the module 132, ladies and gentlemen, here we are going to discuss about the source of innovation and the biggest sources here is the demographic. Now we are focusing on the demographics, which sides I mean mostly it abbreviates to demographic, geographic, psychographic, behavior, but demographic is all about the size, age, structure, composition, employment, education, status, income, and clarris. If we look at the normal, then if we look at the demographics, then we look at the normal sizes, then we look at the age group. For example, my diapers. If you look at the diapers, then baby diapers or old age diapers. There was a time in 19, 2012, when a company launched in old diapers in Pakistan. It flopped in a bad way, because there was no culture. So the simulation of culture, as long as it does not work with your demographics, it will change, but it is very much into the market. The old age people now accept this idea that, yes, of course, it is some of the ease. Now that time is not there, people have to earn, their children have to earn, so they use diapers. So, the adult diaper has a little acceptance. So, in the same way, as you saw, Minion, me and the other products were not towards juniors. No one would have seen such juniors. Sometimes in big brands, in top hatching brands, sometimes leather jackets, leather pants, rockstar boots, and all these things did not happen. But you see that most of the spending mothers started on children. Parents spend so much on children, but in the past, children used to go to the fields and grow up. I had heard of clothes, that when they come to the job market or to the industry, they wear suits of the need. Now, there are so many spending on children, so your expenses increase. And when the expenses increase, we are happy, we have a six-month-old child, and you put him on a mosquito net. When you put a six-month-old child on a mosquito net, what are the demographics of the coming time? So when it changes the patterns, then your total ideas change. So innovation is done. My job is sold. So we took a segment, McDonald's, our Happy Meal and Toy, and look at the stimulus in it. Because of just one toy, I was fine. It costs 566 rupees. Every time, to make one nephew happy. For example, that toy will take all the burgers, all its juice or its Milo, but it is a toy. But from the market point of view, it is necessary to touch this segment. Because of one Happy Meal, everyone will eat McDonald's. McDonald's will keep on eating. And every week, four to five times, a person who earns maximum 9000 rupees, a person who earns 70,000 rupees, has about 7-8 rounds, then his salary will be equal. Then you will spend an unhappy life. And then the middle of the month, you will say, where will this expense come from? So we need to focus on the size, structure, composition, employment. But look at how much your income will be according to that. But the commercial market does not see this. The commercial market is also looking for hooks. Because of which, no one has to buy it. McDonald's has stopped you and asked you. But it is cheap in America. It is cheap in Australia. The cheapest breakfast, cheapest lunch, cheapest dinner is the McDonald's, Hardies, Harveys. They are all cheapest. But if you go to a fine diner, it is obvious, there could be less than $600, $500. So it gives you what? $4, $3. So when $3, $4, it is much cheapest for them. So in America, I used to have the cheapest breakfast. So it is about $4. But once you go to a fine diner, it is $700, $600. So subsequently, you do not give them that stimulator. The commercial market has to be thrown so much. It has to change your demographics. Your price is there, your income is there. It is not. It is a stimulus that the child does not know what your parents' income size is. He knows that there is a toy in the McDonald's. $556,000 does not matter. So this is how I am telling you that you have done it. Buy the supplier side, buy the market side, buy the product side. My stimulus is fine. I have to disturb the market. I do not want to give money to people in the market. I want to give the standard. So this is how it comes into action. The population changes, whether in the birth rate or the morality, mortality rate. In the education attainment, a labor force composition and participation, or in the location and the movement of the people, we are thought to occur so slowly and over such a long time span as to be the view of the little practical concern. The basic assumption of our time must be that the population is inherently unstable and subject to certain sharp changes. Now the important thing here is that your population is inherently unstable. Let's take the example of Pakistan. You have given the example of Red Naxx in Australia. You have seen it in behaviors. You have seen it in their culture. Hayabusa, Tattoos, Red Naxx. Red means that if you look at the color of the desert, then there is a red soil. So that red soil depicts their culture. So they are rough, rude and rugged. Everything is rough, rude and rugged. There was one thing on this discipline. Here, like a cowboy, there was a steak house. What did they do culturally? Like a cowboy's culture, rough, rude, rugged. The guzzar and cowboy of Pakistan. What did they do there? They picked it up and threw it away. When it was served on the table, Peanuts came first, put it in the bowl and threw it away. Tattoos was wearing a Bosque suit. He was thinking that wherever we come from, we will be Landlord. I have heard a good steak. So let's eat. But the theme was rough, rude and rugged. Rough, rude and rugged. Now check the demographic. Culture is not there. But geographically, in behavior, demographics are there. What happened in demographics? Brother, those people are feudal. But they want us to do it properly. So after that, when their plate came, they picked it up and threw it away. And then he gave ruggedness, he gave his style, to develop the theme. He turned the con's plate like this. And when he started serving Marinda here, he picked up the boy's plate and threw it away. He asked, why did you do this? He said, it's illogical. It's our theme. We are ill-mannered, but we are serving you the best food ever. So look at this tagline. The source of demographics is innovation is there. Classic food, classic steak, thematic was rough, rude, rugged. But culture assimilation was not there. It was closed. Listen further. The basic assumption of hard time must be to the population and inherently unstable and subject to the sudden sharp change and that they are the first environmental factor in the scene-maker whether businessman or a politician analyze and think thoughts. Politically, Pakistan will change a lot. And I am seeing that after a while, you see that this change is necessary. You know that your certain total vote is only 4 crore, 2 crore, 3 crore. And the entire representation is 30 crore. How is it possible? Who is voting? If it is a vote, then vote should be on merit. So there is a corporatcy. If it can be a corporatcy and the entire system can be controlled with systematic analyzation. A few groups, a few multinationals can control the multinationals of the world. So our political people who want to make venture social capital, they want every person's vote. They go to the assembly for my rights, for your lives, for innovation. So we need to understand the sources of innovation as per the demographic or demographic needs. Thank you very much.