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Microsoft MD says company "needs to do substantially better" in consumer arena

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Published on Oct 6, 2010

By Axel Bührmann

Microsoft South Africa last week announced that its continued and aggressive focus on the consumer market has been substantially boosted with the launch of Windows Live Essentials 2011.

To underscore the importance of its consumer focus, the company brought one of its leading luminaries - Darren Huston, the global vice-president of Microsoft's consumer and online business -- to discuss the new focus.

In introducing Huston, Mteto Nyati, managing director of Microsoft South Africa, admitted that the company had recognized that it could be "doing substantially better", as far as the consumer space was concerned.

He explained that Microsoft South Africa set itself and met five priorities over the past year.

"Most important was to ensure that Microsoft South Africa, as an emerging market, grows not only locally but also in all the countries within its grasp," he added.

"Looking back, we have grown - and much faster than the market; in fact, almost two times the market."

But while the Microsoft business is doing well, he added, the multinational had accepted there were certain areas it could be doing better - and especially in the consumer space.

"Indeed, we need to be doing substantially better in the consumer space," Nyati added.

To that end, since it has set its sights on becoming an important player here, the company has set itself "several priorities" in the consumer arena.

Two key strategies include:
• Introduction of the Xbox Live oline multiplayer gaming and digital media delivery service in South Africa
• Working on the MSN Portal with Kagiso, a project that combined international expertise but with local relevance

A key driver for MSN's alignment with Kagiso was being able to, through the Kagiso Trust, contribute to generating sustainable, long-term financial support to community development.

"These are some of the initiatives we have set in place to ensure that we can be an important and critical player in the consumer space," Nyati concluded.

http://www.charged.co.za/2010/10/06/m...

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