Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, the holiday shopping season is fast approaching, and so, small businesses are gearing up to get people to shop local. In Eldridge, IA, members of the community want customers to better understand the effect that spending a dollar locally can have on their town. By highlighting a product each month, the movement is on a roll. That's because they're asking people to buy their toilet paper locally.