 World Cup 2014 to the country Brazil. This year Brazil hosts the FIFA World Cup. Every World Cup ball has its own unique name. Brazilians choosing Brazuka for theirs. A word that captures the country's national pride. As official ball supplier, Adidas wanted to commemorate this once-in-a-lifetime event. It's said the children in Brazil are born with a ball at their feet. So we gave an Adidas Brazuka ball to every baby in Brazil born on the official birthday of the official ball of the 2014 World Cup. On December 3rd, 2013, we set up a nursery in the country's largest maternity hospital, covering the balls with blankets like newborns, unveiling them in front of an eagerly waiting media. Each one of the 28 babies born in the hospital that day received one. So they literally were born with a ball at their feet, with almost 400 more delivered to babies in 88 cities across the country. The story went viral, trending on Twitter before the ball would even been officially unveiled, reaching almost 6 million users and coverage spreading worldwide, reaching more than 100 outlets in 20 countries. And that's something to celebrate. Brazuka!