 A few years ago, I had the great opportunity to meet the CEO of a national sporting good chain. I asked him about his strategy, and he told me that he was always changing, moving his sales online, partnering with Amazon, switching to mobile checkout. I had been watching all the busy floor staff, so I asked him if he also changed the way he managed his employees. He fired back right away and said, the way I manage today is the same way I managed 20 years ago. Think about that. He had overhauled everything in his business, but when it came to managing his people, he saw no need to adapt. So after I thanked him for his time, I took about 30 minutes, and in that time, I interviewed six of his employees. And guess what? Five of those six employees said they would not be working for him within three months or less. They couldn't stand it there. And I thought to myself, what if the CEO could hear this feedback? That was the day I started the undercover millennial program and began a mission to help leaders just like you understand the power you have to unlock loyalty and turn someone's job into a purpose.