MIT 100K YouPitch Entry: DUMA, bringing job networking to the developing world





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Published on Apr 24, 2012

Imagine that you are a trained mechanic in Kenya but you have given up searching for jobs in your industry. This is not because mechanic jobs do not exist in your town. It is because TRUST is one of the most important aspects of hiring in the developing world, and the people who would typically hire you - your family and friends - are not looking for mechanics. So instead, you are hawking wares on the street for half the pay. After all, with a family to feed, you cannot afford to be choosy.

Now, imagine that you have access to an employment network where you can receive job alerts from friends of friends of friends who are hiring workers with your skills.

Now, what would you say if this is all happening on your cell phone?

DUMA is a revolutionary job networking service for the developing world that uses basic cell phone technology and social networking to automatically connect employers to qualified employees whom they can trust.

When an employer has a job opening, he or she sends a text message to DUMA to specify the available position. Our software then finds employees with the closest matching job skills and social contacts, and then sends them a text message notification about the job opening. So while the employee is now part of a robust hiring network, the employer also gains from a simple, more reliable, and more effective hiring process. Everyone wins!

Today, in a world where cell phones are being used for everything from banking to health care, we're excited about DUMA's potential impact in Kenya and other emerging markets. By increasing the access of informal laborers to income generating activities, we hope to alleviate the direct impacts of poverty such as unsafe living conditions and food insecurity, while empowering members of the community with a sense of dignity and social significance.

Check out our website at MyDuma.org, and please *like* our YouTube video and Facebook post: http://www.facebook.com/mit100k/posts...
With your support today, we can launch DUMA in Kenya in September 2012.


Entry to The Catherine B. Reynolds Foundation YouPitch Contest. Winner to be announced at MIT $100k Grand Finale show on May 15 at Kresge Auditorium and online @ http://mit100k.org/youpitch.


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