 Hey guys in this video, I'll be talking to Robert Cislow whose Grant Cardone's production manager And also in my mind one of the best video producers in the world and definitely one of the fastest The guy is an incredible inspiration and lives and breathes Grant Cardone Unfortunately in this 40 minute interview the first 20 minutes You don't see my face when I talk It was a some sort of glitch with the program, but the second 20 minutes about the 20 minute mark You're gonna see my face when I talk So I hope you can get by this small issue because the video is absolutely incredible You're going to learn a lot about how to produce how to actually get yourself No, and how to get attention what it's like working with the Grant Cardone And how to start taking action right now to get attention for you and your business and actually start growing your online Presence in the best possible way the guy has an amazing Insightful look into success and you're not gonna see that type of mentality that type of philosophy Anywhere else because this guy works for Grant Cardone works with him 24-7 for a couple of years now I admire him. I highly recommend you watch this video all the way through enjoy. Hey, Robert What's up, man? What's up, Robbie? How you doing, man? Good good Well guys Robert Yeah, no, but but my fans know that I'm usually up at these hours Because I make a video every three four days that I bitch about having to meditate at these hours Got it. Anyway, Robert is Probably the guy I want to be the most right now He's basically Grant Cardone's Video guy production guy Advertising guy the dude is a master at promotion and branding and Managed to hit income levels that most people don't even realize that you know people without a business of their own Could reach So he's a huge inspiration in many areas and I think that His content is extremely related to the fact that you guys want to make videos Because I don't really talk about the technical too much, but Robert is a master of basically how to make it right how to advertise right how to Brand yourself right and how to promote in the best way Well, thanks, man. I appreciate that took a lot takes a lot every day. I'm still learning every single day about it You know, there's always something new to figure out always something new to understand and yeah I mean it was interesting. You said the thing about the income levels When I started I was making What was I producing I was probably producing about 50 50,000 45 to 50,000 was like the baseline salary And working for Grant it really turned into this offer. Well, he's all sales and I didn't know anything about sales I was good at the creative part. I was good at making things look flashy and exciting really interesting and interested in documentary films and making things look pretty, but then it took a switch when There was an opportunity to start selling those services and I had never sold over the phone or reached out to people or Communicated that way So I just started picking up the phone and that was Grant's words. I'm like, I don't know what to say What do I say? What do I do? He's like just pick up the phone and start calling people and that's exactly what I did I got hung up on I got bitched at I got screamed at I got yelled at and then I had a few people that were like We love this dude. Let's do some business and then I closed my first deal the first deal. I closed the Contract value for the branding was 15,000 and I was super stoked about that I'm like once I got it and it came through they signed it. They send you the credit card information like dude I did it But you know now I think the biggest deal I've closed was probably 100 150,000 is the largest deal I've closed so far Well I'm I'm you know as as a coach and Many other people that listen to me are sort of the coach type or Maybe they have a business of their own, but they want to focus on the artistic side Sure the creative side. So I bet before you went, you know, you started working with the grant You know being like the creative video guy Many people kind of go to the direction where they're thinking like, you know, just build it and they'll come You know, just kind of do your thing be artistic be Express yourself don't focus on sales and they really like hate everything related to sales Like even I when I do coaching calls and I like, you know, I I'm trying to be as little sales-y as possible. I'm like, yeah, you know, let's make sure that works out Let's do that. It's a good relationship So how did that kind of change? When you started working with grant and how that affects your life Wow, that was that's a really good question because I was so focused on the artistic side of it And I believe that I was like man if I just make this one video Everybody's gonna come and find it. They're gonna want to do business with me. They're gonna love me It's gonna be great and I did that one video and nothing happened and then I did another one and nothing happened and I'm like Okay, what's happening here? But the the point of the matter is I Had to start to embrace the sales side. I didn't want to I was actually afraid to do it because I thought if I started Acting like a businessman as an artist. I would lose the creative side like that was my biggest fear I'm like, well if I put all this attention on the sales You know the processing the putting together the deal doing all that I would lose the ability to be an artist, but actually it enhanced It enhanced it it made it actually ten times more fun because I got to take the creative side of the video production and throw that into the craziness of a sales process and You know, that's how I went from making 50,000 to making 150 plus, you know, so it's like and I would say probably ten months and You know, it's To not embrace the sales thing and that's I think the biggest part about artists is that they get very caught up in the art They're very like I've done this beautiful piece of work And it's like you're broke you don't have any money like you can't what can you do? You can't you can't take that piece of art and ship it to somebody because you're worried about how you're gonna put food On the table later now. I'm not saying that to disparage or talk down artists It's just I think it's the piece that artists are missing is the actual sales portion Because it takes a lot of energy to reach out like I've had I think to close one deal I have to call a hundred and fifty people and actually have a hundred and fifty conversations To close one deal on why they should allow me to do production with them or branding or advertising or build a show and It takes tremendous amounts of energy to talk about the creative part because it's yeah I know I'm a good artist, but nobody else knows what that is So how do you relate that to somebody that doesn't know anything about you? So, you know, they'll be like, oh, yeah, he's the guy that does videos I'm yeah But do you know that there's like 12 tracks of music and 14 layers of effects and then all these little like you Don't know that because I don't tell you it Or the artist that paints it's the same idea Well, I use acrylic paint and then I use water paint and then I put the paint outside in the sun for three months And then I come back to it. You know, it's just processes that make it interesting And that's part of the sales thing grouping together the artist and the sales Together is what will actually make you successful. Yeah, I loved how you said That's the missing piece for the artist. It is like it's like it's also it's not just peace PI EC it's like also peace like peace of mind because it's hard to create art when you're stress It is it is I mean you're sitting there thinking you're like, I know I'm good at this But how the hell am I gonna eat dinner tomorrow? You know, so yeah, yeah, just a small tangent question I was doing 3d modeling like art You know characters Weapons stuff like that when I was 14 years old and I was one of the best people in the country because I was obsessed with it But then I realized that I can make money off of it And then I got greedy and I would only make art that would make money. So instead of asking like, what do I want to make I? Asked like what makes me money? And even today as a coach, I don't go for the clients that Would necessarily pay me just to do the kind of the process of coaching I go for the ones where I feel like the most creative the most You know fulfilled as both in the art aspect and as a business guy How do you kind of reconcile that where you you got the sales part down now so you can you know, you can sell You got the art part down So you know you're good at your craft But how do you make sure that you actually don't you know start going for the money too much? Where you work with clients that you maybe don't like you do projects you don't enjoy For cash Sure, sure. Well, I'm gonna go the complete opposite of you because I have a very different viewpoint on that and here's why I'm gonna explain to you why I used to be like that But at the end of the day for me, it's I do I am money focused I'm focused on that, but I'm also focused on helping somebody So for me if I know let's say like this is Joe and I don't like Joe, but I know Joe has money I know Joe has a service that he needs to promote I would feel better about myself to just kind of push that that that thing aside and be like Okay, I'm gonna do the job with Joe and get the job done because at the end of the day My survival is the most important thing My future is the most important thing being able to provide, you know Take care of the bills and everything that I need to do At one point you have to make a decision and just say Okay, it will be a pain in the ass to work with Joe I already know it would be a pain in the ass to work with Joe But if I work with Joe and I get the job done Joe is another satisfied customer that's gonna go tell a hundred other people about how good of a job that I did Even if I don't like Joe even if I think and I wouldn't say that, you know You don't want to say oh Joe you're an asshole because we all have people that we're just like man I don't know dude. I don't know You know so for me it's is the money potential there Can I make a difference for that guy whether I like him or not and You know what value could I bring to him because maybe after working with me Joe's not so much of an asshole You know Joe might be more of a an interesting guy because I'm gonna bring myself like yourself like you you work on yourself You're focused on personal development And at one point the deeper that you get into that personal development you find out that whatever Joe is going through whatever He's talking about or Susan or whatever whatever stuff they start when he starts to get a little nuts for you It's not about you It is nothing to do with you. It has it's more about them your job is to help them That's it whatever if they start freaking out or if they have a bad attitude problem now if Joe is a drug dealer I'm not gonna do business with Joe. I do have some standards. I will be honest But if Joe is just kind of like kind of like an annoying person like you know, I would I would put that aside to help him out Yeah, I'm gonna bring back I'm going back to your video like I've seen so many commercials of you from my grand grand card on TV, right? Yeah, great for the TV from ganker down TV So many commercials. I'm imagining like do you like drugs? Are you a drug addict? That's actually one of the things that why we built the network was because we actually wanted control over those commercials We didn't want to have like, you know depressed anti-depressant medication or Viagra commercials or you know anything that was just Lower than being entrepreneurial being successful and being highly motivated So that's actually a part of the reason why we had the network Why Grant built it because he wanted a place where it was just informative without being interrupted by stuff like that So yeah, so I wouldn't do anything with big pharmaceutical companies. Yeah, but and also probably you Like it when you take control of the monetization Rather than you know have for example YouTube monetize for you You probably make a lot more money either way. So Yeah, I mean you have I mean control is income Grant talks about that all the time the more that you control a process the more that you Control something the greater your income is going to be Yeah, I loved I loved how you You kind of changed, you know my paradigm a bit When you talked earlier about, you know about Joe who needs help Like I didn't realize it, but you know how you said, okay, look you make money. You help somebody He introduces you to new people That might need your help also. So it's like it's selfish to to be like, oh, no You know, I'm that's my my art. So I'm only going to work with those that Represent myself the best like right it's selfish. It's true. I had a guy I had a guy called him and he said to me He said I'm not interested in communicating anything about sales. Are you trying to sell me something right now? I'm gonna hang up the phone. I'm like listen sir. I'm not calling you to sell you anything I'm calling here from what your business And he switched and that's part of the sales thing, you know like Joe being a Guy who's very like reactive and very blah blah blah blah blah blah you just have to go in and this is this is where the artist doesn't really Go into it's just the art, but this is the sales side now Because now I have to like say okay. I know my art can help him But I need to cut through all of his stuff for him to understand that I'm trying to help him out You know to me does that make sense? Yeah. Yeah, absolutely. I mean I made a Probably over a thousand cold calls this year. Yeah And it was brutal. I mean, you know, you talk to people you call them you want to help them and Like you said like a hundred people Maybe 20 or 20 are gonna be interested, but it's like You know, you don't even get to the art yet You just didn't first of all you need to kind of like when somebody come that comes and contacts me from my YouTube channel They watched my videos like they know who I am and they would like me and respect me Sure, but when you cold call somebody or when you call somebody to to sell him And they don't know that you're that that amazing guy that has these amazing abilities. Yeah It's brutal like it's hard for the ego It is brutal and that's why you are Yeah, I mean the more frequent that you do that the easier it is for you to withstand that kind of like it You know like you call somebody and they're like, I'm not interested It's like I know you're not interested. You don't even know what I'm talking to you about Of course, you wouldn't be interested and I take full responsibility for the fact that you're not interested But I'd like just because sir you are not interested That wouldn't stop you for at least being interested for 30 seconds for me to tell you how I can grow your social media by 1900% in 60 days what it and they'd be like, what you see It's it's and that one I just really started getting good at I watched Grant's mastering objections Webinar which was like the thing that I struggled with the most was how do I handle somebody objection? I was good at sales I was good at the clothes and then an objection would come up and I would just like bypass it go Like I would skip over it and I would just pretend I didn't hear it. Oh, yeah That's a very crucial part to have to handle and again like if an artist is trying to sell a $7,000 60-foot piece of work You know, they have to know how to handle that like they could call like the Hyatt Regency or the what is it? the JW Marriott or The Ritz Carlton and say I want to put this piece of art in your lobby. Oh, that's great How much is it $7,000 and they're like no fuck we didn't pay him for that. What are you talking about? The artist needs to know how to handle that So the biggest the biggest thing for me between the artist and the sales process is that missing piece of actually understanding how to sell How to liquidate objections exactly pretty much. Oh, yeah, I mean, I remember first trying Grant Cardone's You know when he taught that like in seller be sold that you know, you take the Objection and you treat it as a complaint Like it made all the difference for like It is I would make like cold calls and they would be like I don't have time to talk to you I would be like, oh sure. I know so when will you be available and And then they're like I'm not interested. Of course now you don't know me. I don't know you so anyway It was amazing like people would be like no and then they flipped like you said like that just flipped Yeah, it's like they send they send it to you and you're like you flip it over Judo Exactly momentum to actually fuel yourself like when you when you overcome an objection or Reroute an objection back to them. It almost gives you more energy because you're like fuck. Yeah, like yeah, exactly One yes, it feels good. Yay You're not being pushed around and I think I got tired of that I got tired of being pushed around by people I'm like, you know what I'm done. So now when somebody says it. I'm like You know, yeah, it makes you actually feel like you can control What goes on around you like you're not a slave to people's Opinions and statements so they could say this is the situation you flip it and you realize hey like it's it's liquid It's it's all subjective. You can change it Exactly So so just relating to the Again the selfish part. I have so many people that comment like hey, I'm opening a channel a YouTube channel because of you But then they they get stuck either because they feel like, you know, they don't really have what to say or or or more importantly because they don't understand the You know when I work with clients, it's different because I kind of guide them one-on-one. You know, it's really intimate but when I Make videos I can only help so much and then they you know They want to open the channel and they get the link they get like okay attention Equals money you make you get enough attention you get you'll get the money Or at least you can use it to get the money Right, but but they can't make that link like how do I like use a video and Make money like am I not supposed to get that from you know from a boss or from you know So so how would you say somebody who wants to start a channel or maybe just started? Where do you how do you make that transition from I'm just like like an idiot making videos You know, I don't know why to like hey I'm actually building a business here using these videos because I know that's something you're really good at Sure, and I get that in part of what I do with with our brand development programs We do this with all businesses across. I mean anyone. I don't have a business that I can't touch and help The key component of that because I ran into it is what do I say? After I do five videos, so I feel like I covered everything you know and and How to get past that is to really identify what is the purpose of what you're trying to do? So if the purpose is you have to think of social media and YouTube How do I put it as a as like a fishing line that goes out into the big ocean now? You know how large the ocean is so if you drop five videos I'm not making a dent in the ocean yet if I drop 300 videos I'm still not making a dent yet where you start to make a dent is where You bring up the level of consistency and the frequencies to which you drop content So what I'll do is is like you're recording this video. I'm recording this video I'm gonna drop this on my YouTube page then I'm gonna tape it and drop it on my Twitter Then I'm gonna drop it on my LinkedIn and then I'm gonna drop it on my Facebook page And then I'm gonna cycle that over and over and over again. So every piece of content that you have You know you tag it right you drop it right It's all based on these little subtopics of the part of the business that you're in so like you're a coach I would talk about every single thing that you do I'd interview clients. I'd ask client questions I'd put I would do something as simple as you know, I would do a 30-second video about you making a list about a contact clients all the stuff that you think is mundane and ridiculous Is something that somebody's gonna be interested in because you're coming you're becoming so transparent and Your name is becoming synonymous with the field you're in so like video Roberts is slow You know Robbie coaching like that needs to be the target of what you're doing every day So where do you begin? Look at this entire spread of everything you do and then make a video about it and then recycle the content over and over and over again like a machine awesome, awesome So this is probably not I'm gonna be some a question that people don't usually ask during interviews, but you know Probably a couple of hundred people are gonna see this everybody that sees this wants to be successful thinks about success Maybe tried and and fell, you know many times, you know, we're kind of start and then don't you know go through with it With the resources because again, you've been working with Grant Cardone for a couple of years now Again super gels With the resources you have available, you know the books the the production company the Grant Cardone TV everything like Let's say somebody funnels into Your content like where should he go? What should he do? What should he watch? Where do you begin? So much are you asking are you asking me about me specifically or if they're trying to do you and grant have so much content Mm-hmm so many products Mm-hmm so much information so many channels Mm-hmm Where would you recommend somebody to to start to go first to? Kind of start embracing the empire of content that you two built Good question, so you're gonna want to go to Grant Cardone TV comm and just start watching Grant's shows Like young hustlers and Cardone's own that'll start getting your mind right that'll start putting things together for me I'm pretty big on LinkedIn I've been writing a lot of articles lately about what it is that I do plus my YouTube channel plus Grant's YouTube channel Now as far as being successful You know how to how to be successful with the resources that I had available the number one thing that helped me the most was Grant's training platform Cardone University and I train on that every day and That allows me to get this in the right frame of mind Whether I'm going to be doing sales or whether I'm going to be doing promotion Like it puts me in a space where I can start to really identify You know what avenues I need to take in order to sell my product or service For me if you're wanting to learn about promotion and marketing and what I do Through Grant Cardone TV you can go to grant card on TV comm forward slash brand yourself and there You're gonna find a lot of information. I got a free e-book there. You can check that out I will actually probably personally reach out to you because that's I'm very responsive across all those platforms to Help identify what direction you want to go because success is dictated really on Clearing up the mind, you know really getting this added like literally you have to lose this in order to start be successful And Grant said that once he's like I lose my mind to become successful Like I don't know what you're talking about But now I know what he's talking about like there's so many things that come in when you're trying to build something You're like who's talking stop it so that what you need to do is really stay completely focused on Your direction your momentum what you're trying to build and then go to people that are doing it I would say that's the biggest thing like grants done it Grant is there I'm just basically modeling the whole production thing after what he did because I saw it be successful And I see success through it so for for anybody who's looking. How do you come back after you fail? Pick a guy follow that guy and just dive all the way in and then look at the products that he creates and Grant talks about that Because you get a lot of people out there that will say oh, I'm the guru. I did this I do that It's like great show me what you've actually created What have you produced? You know you get somebody in fashion who's like, oh, I'm an expert in fashion. That's awesome What what where's your portfolio? What have you produced? What do you have? What's the following? What do you sell or you get somebody in? Automotive same thing. It's what are you producing and that will give you a pretty good indicator of who the real legitimate person is because anybody can post content and look good Yeah, I mean What do they have where they sell? You know just Just to tell probably I Think I told you already Robin and also like everybody my audience knows The 10x rule is my favorite book of all time. I read it 10 times this year Probably gonna read it five six more times next year I listen to Grant every single day like there's not a single day goes by where I don't listen to grant for 10 minutes half an hour an hour two hours and on Grant Cardone TV I've had many rough patches in my life were even You know even the subject of money like you you kind of read it in books You watch movies, you know, you go to seminars, but it's always like this Like this thing you're trying to get to this distant thing that you're trying to go to and when I listen to Grant on On on hit on our daily hustler hustlers And just in general but daily hustlers especially You kind of it's like when you know when you sit with the guy who's that rich that successful and that easy with money He just talks about money like it's nothing And it's also important everything and then you get infected with that and You begin even it doesn't matter where you are financially you start thinking like him and I've never had that happen in any book or Or anybody I listen to it's always been like, you know, you need to get there It's about getting there and Grant talks and you already feel like you're thinking Like a rich person Right, you feel like money is abundant just by listening to him And I never got that like not not that fully anybody ever Yeah Yeah, I mean for me I Had the same experience and when I started to switch and I started to look at money It's just nothing more than really paper because that's all it is Money to me is more symbolic of the amount of attention that you can get Money to me is about the amount of confidence you can deliver about a product money to me is about knowing that I can help somebody you'll get money for that and You as an individual as a spiritual person Are so much bigger Than that piece of paper And I struggled with that because I spent I went through a really rough time. I was homeless I lost everything. It was bad. It wasn't very good. And I've been on the upswing ever since I found grant But when I started to look at money as a thing Equated to who I am as an individual is where I would get into trouble When I started to look at money is just this thing that I used to grow and expand that's where I started to shift Yeah, it's like So much My name is Robert Cislow and I have X amount of dollars. That's who I am. It's no my name is Robert Cislow I'm big I do all this stuff. I create I outflow I reach people I communicate to people when I help people This is what I want to do money is the byproduct of that money is not the primary focus It's just the byproduct that exists over here. Oh, yeah. Yeah, it's like I Think I came up with a new analogy right now because of you It's like it's like the bigger you are as a person money is like your shadow And as you get bigger, it's like the shadow The bigger you are as a person money's the shadow. I like that a lot Yeah, yeah, so so you don't look at your shadow and you're like, you know Get bigger or get bigger Just get bigger as a person and that will happen automatically Yeah, yeah, I know I noticed that when you get better as a person even even if it's not even related to money Just maybe work on your fitness. Maybe, you know become a more productive person. We're a happy person You know, even if it's not immediate it always follows to some extent And I send the money Cool, Robert. So, um One last thing is for my followers I checked out your youtube channel And I saw that you upload content pretty much daily, right? Pretty much. I try to do it. I try to do it daily. Yeah, sometimes I miss it, but I try to do it daily. Yeah Yeah, so, um I believe it's it's a really really good kind of uh How do you call when there's like the opposite side of something like a Complementary To to my channel because like I told you before the interview Uh, you discuss a lot. I noticed about you know Selling in your videos and branding in your videos and you know kind of the how-tos What to actually do and you you're not like these people that talk about you actually demonstrate in the video You're like, yeah, do this do that. I it sounds like this Uh, which means you're doing it right now. You're not teaching something you did in the past No, a lot of those videos are I'm doing it on as I go. I'm like editing and creating and you're watching it happen Yeah, so so I I guess I I'm going to be sort of the catalyst for Uh people to come to you because every day or two I get somebody who's like, I'm going to start making videos because of you I talk so every day I talk about this attention videos attention videos So I believe they should go to your channel If they want to know the actual how-tos like, you know, I focus on you know How to not miss days when you want to do it how to make as many videos as possible, but I never talked about what to do Yeah Yeah, if they want if they want to know how to do it, they can come watch me. That's good. That's good. I like it Yeah, awesome. So I'm going to link you any final uh words um suggestions Well, what would be what what's something that your audience needs right now? What do they what do you hear frequently that I could talk on real quick? Oh, I mean my audience is like is like a bunch of uh of uh Coke addicts only if it's success addicts, but they're waiting for their fix They're like come on because they they need that thing that's going to motivate them Not to make a small change but everybody and and you probably know that about people in general but like everybody's They're they're not waiting, you know to learn how to start working out or to start, you know doing something small They're at the end like the the threshold the end of the threshold of like exploding into massive action Uh with what we talked about videos attention articles Uh gym meditation like I pump them full of it every day What's your opinion? About about this when should they start is it okay that they're waiting? Should they keep waiting for the perfect moment? Should they keep waiting to make their first video? How how badly could they fuck up their life if they make a bad first video? It's a fear All right, so so grant says this and I live by this, you know the motivational mess Yeah, here we go. It's gonna smack smack up pretty hard if you're waiting For that perfect video. It means you're actually really lazy Because a perfectionist and you could quote grant and say I'm take this is 100 from grant and I adopted it The perfectionist is lazy They're lazy. I mean think about it. I'm waiting for the moment. I'm waiting for that one thing to happen And when it's perfect, it's gonna happen. It's gonna happen It's like and you're just talking to me about how they're on the threshold. Well, you are you're responsible for the threshold You're responsible for the fact that you haven't exploded yet because you decided that you needed to wait for a Perfect moment. I don't know when you put that date tomorrow three weeks from now four years from now When you finally say Okay, I think it's time to explode now. No Perfection is the lazy is the lazy way When I first started doing my streams I didn't I didn't know what I was doing. It was terrible. I actually think I still have my first stream It was dumb. I was like, uh, I don't even know if I was saying anything But I'd rather get it out And get a video out and get an article out or get something else so that people actually just start to hear money so the more Frequent you can get with the content, which is what you talk about the better it is for you So this waiting thing. I mean you're hurt you're the only person you're hurting is is yourself because you've made the decision to wait Awesome, awesome. So so just undecide to wait and just I would I would I would watch this interview And I would go create something right now right like I was working on myself and then I'm like you we had the interview today and then I'm gonna do two more videos after this Write an article eat and then that'll be my sunday night Yeah, awesome. Awesome. And and I mean committing Like I find out that committing to a schedule not a schedule, but like a routine of every day doing videos um, so I committed to five videos a day and and I because I knew I have problems with integrity with the you know that idea of you know, oh, I'm not at my best right now I'm I'm angry right now. I'm depressed right now. And when you make so many videos every day It's like you have no choice. So you're depressed And you still make a video Because you have no choice. You're angry and make a video. You're tired. You make a video And you know, I was sure like this video is going to be shit people are going to hate this video This one's going to suck and the most successful videos I've had Were when I was like pissed off depressed Confused it's actually the ones where you're like, okay, it's going to be an awesome video Where it's an okay video and when you're like, oh, this is going to be so bad, but I'm going to like expose myself anyway That suddenly people are like, dude, I love this content. Like it's amazing Yeah, and you get comfortable now. You're like, oh so people They're going to respond I can be me I would just be authentic if you're depressed that they'd be like, look, I'm depressed and we're going to do a video today Yeah, I'm pissed off. Damn it. I'm pissed off. All right, great. Let's talk about this We're going to talk about it. I'm happy to do you What I what I realized when I started making these videos is that Most of your audience is you know, just it's uh, the biggest common denominator It's they're angry. They may be negative. They may be pissed. Uh, maybe they don't have anything to talk about So actually when you start a video from that place They actually relate even better because if you just wait for the higher consciousness thing where you're like feel all perfect It maybe yeah, it lifts them up somewhat But they're not necessarily relating with it because you're coming from their place And when when you make when I make a video when I'm depressed people are like I'm depressed so I can make a video as well because exactly That's the majority of what I mean, but Grant talks about all the time. It's a broken planet. Everybody's broken You know, so so you've got to think about, you know, what does the audience really like? I mean, they spend most of their time watching cats and watching the tv show The Walking Dead I mean, what are we really talking about here? Like like what where are you at? Mentally to watch the show The Walking Dead, you know So you got to think about that. So you're exactly right. You're hitting on it 100 and I completely agree with you on it My most angriest videos were the most successful videos I've done So Yeah, and and I mean, uh, you know when people are like, oh, I couldn't I can't make like let's say a video a day I'm like, dude, you just take out the phone pointing at you and make a video This is an exception. We've done a 40 minute video. I usually do I'm like, I'll just do seven to eight minutes. Like you could spare seven minutes 30 seconds 10 seconds Yeah, yeah, yeah 30 seconds people love because they're short three minutes people love because they're you know Really digestible and 10 minutes 20 minutes an hour people love because they're long and they're valuable Like I've had people tell me I love your short videos. Keep making more of those I've had people say I love, you know bite sized where I can just either, you know, five minutes here five minutes there And I've actually had students clients of mine tell me I got to your video list and first thing I look for is the longest videos because I know these are going to have the most content So I realized it's also it's important to have A super long video You know a medium-sized video and a short video to have And an angry video and a happy video and it's just a video and a good video and a bad video So true dude, it's so true You want to be married to your audience like like this is me. You love me, you know in good and in bad like Because these are the people that gonna buy like somebody who's like who doesn't like you when you're depressed Or who doesn't like you when you don't have anything to say He's not going to be a client because he he doesn't like you As you Right. No, he doesn't he doesn't be authentic Happy dad whatever that is so awesome, dude, so Where do you think you're going to be in the next Few years in terms of your development Oh, I'll be a multimillionaire I will have a high-rise condo with my girlfriend right now and I'd like to have I'd like to have the largest business entrepreneurial network on which i'm helping everybody brandy or their business And invest it in real estate and just financially in a great spot and helping as many people as I can Awesome. Well, well, you're you're following a guy who did most of these things. So So you have a pretty good, uh, you know, I I bet on your odds Yeah, it's like, how do I do real estate grad knows how do I do? Exactly awesome. Yeah, most people they need to buy his products, you know, but you can just look Hey grand, how do I do this? Yeah. Yeah. Yeah, no, I actually I very rarely ask him for advice Actually, I think I've I've never asked him for advice. I think one time I asked him What do I do? We were driving in his roles when he had the roles and we were doing a morning video shoot. We were talking about sales And I think I said to him I'm not really I was like, man, I'm not 100 on what to say. I didn't even ask I just said that He's like just pick up the damn phone and call people But he put so much content out there that you know, that's it. Like the advice is there. The answer is going to be there You know, so yeah, he's kind of a living example Yes, exactly. He I also like how he keeps everything simple. So Very simple Everything is always practical. Like there's never fluff never Yeah, that's the best thing I liked about grand, you know in his books and his you know programs and when he talks He's like like step one step two step three About everything like yes Awesome, dude Cool. So, uh, thanks so much for uh, you know being here sharing your time. Uh, one day, I hope uh We could do this kind of panel with Grant as well Of course, uh, but I'll I'll be in Miami. So we'll do it in person Let's do it in person man. Let's make it real Awesome, dude. And anybody who wants to maybe Work with Grant work for Grant Any any recommendation just fly to Miami and I want to yeah, I mean if you want to work with grant you could send a 60 second video to careers at grant cardone.com 60 seconds Explain why and then you can uh, they'll prompt the sales guys to reach out to you Yeah, even even if you're the janitor you have to know how to sell pretty much That's that's basically the biggest lesson I've learned no matter what point you are in your life. You have to sell Awesome, awesome, dude. So thanks so much again And I'll put all the links in the description. So anybody who's uh interested and I expect everybody to be interested at this point Yeah, man being interested Come on Yeah, at least if you're not if you if you're still here, you haven't made the video you should have made probably So please click the links and learn more Exactly, exactly. So excellent. Thank you