 What is going on guys, welcome to a new video. So today I want to show you my strategy to making 100K in the next six months. And as you can see then in the brackets it says mini course just because when I was putting this video together there was literally so much information to cover it kind of is like a mini course in itself. So we're literally going to be covering absolutely everything then. So from startup costs to how to name your store, store logo, what kind of products, what kind of niches and then finally finishing off the video with a Facebook ad strategy. So as there is so much to cover then without wasting any more time let's get straight into it. So first things first then is the startup costs. It isn't free to use Shopify as a platform. So there are a few unavoidable costs namely the plan itself. So you will get a free 14 day trial when you sign up. Obviously then at the end of that or when you want to make your first sale you will be forced into a plan. So I recommend just going for the basic plan it's more than adequate and you're gonna pay $29 until you get to about, I think it's about 12 grand a month in revenue then it only makes sense to go up to the next plan because then you pay less per transaction and because you'll have so many transactions going through then you actually save the cost of what a more advanced plan will make if that makes sense. But anyway to begin with just don't worry about that go for the basic one. Just a quick note then guys because I forgot to mention it in the intro I am giving away a free one to one call as I do on every single video. If you want to enter the draw then to win that call all you have to do is like the video and leave a comment down below and if you commented on my previous video then just make sure you stay tuned to the end of this one and why the win will be announced and that means the thing guys let's get straight back into the strategy. Apps wise then there's a few that I recommend just to make the most of your store just to optimize it and encourage people to spend as much money as possible. So you're looking at $50 a month approximately namely then the Upsell app we need the iBlow app this is a must have we need the Horrify app as well now just a quick note on that depending on what kind of store you're going for then sometimes I don't recommend it but one thing I will say is that if you're gonna use countdown time is just make sure they're legit make sure you've got a legitimate countdown timer that goes from A to B and then ends at B because there's nothing worse than people coming back to the same product page and seeing the same amount of items in stock or seeing the same amount of time left on the timer it's just gonna put people off we're trying to build a real genuine and professional business here. Next then we want a free shipping bar we want that because it's just great advertising on your store to advertise whether it is free shipping a certain sale you're running whatever it is and then we need a review app as well again this is a must just because the more reviews a product has the more social proof it has and the more likely somebody is to buy it so my recommendation then is the looks, photo reviews of all the different apps I've looked at then just the layout and just everything about it just looks pretty good so that's my recommendation but again it's entirely up to you and then we need a domain as well like I said we're trying to build something professional here so we want a professional domain our own name and then a .com or .co.uk which we'll be talking about later on in the video so there you'll start of course then moving on to the niche itself which is a very important pit so basically we're trying to make the most and capitalise over the summer months the weather is getting better so this is what we want to gear our niche around so it needs to be trending and it needs to be a trend that is either at the very beginning or just before the last thing we want to do is invest all this time and money into a trend that is on its way out so we want to catch it at the right time to capitalise on it and make as much money as possible so things to think about then think about how behaviours are changing due to the weather slash the time of year so depending on what country you're in or what country you're advertising to think about what time of year it is think about what the weather is doing is it getting warmer, is it getting colder certainly here in the summer is obviously getting warmer so think about the kind of things that people start to change in their behaviour so for example then what do people spend money on like they start travelling more they start doing their hobbies if they're outdoors or they start playing more sports etc where do they go people start going to beaches, to parks to festivals, to spend basically just more time outdoors we're going to be showing you some niches as well in a second and then think about what are the kind of popular hobbies that are coming into fashion this time of year so do more and more people getting their bike and go cycling and more and more people going for picnics in the park or on the beach because the weather is getting better and then to basically just double check that you're getting into a trend at the right time always use Google Trends Google Trends is a huge tool if you haven't used it yet then make sure you get familiar with it so as promised then I'm just going to be showing some niches to you guys just to kind of give you ideas I always like to provide ideas in my videos because sometimes it can be very difficult actually choosing ones so nearest beaches then so as you can see if we just take a look at when the kind of like the peaks start to happen we can see in like April time ish it's on an upward trend so now would be a very good time to go into the beach niche so think about the kind of things people do at the beach then what kind of sports they play what hobbies do they take food and eat picnics and things like that obviously they go in the sea so certain water sports maybe the next one being then the park as you can see there's also spikes peaks and troughs that's the right kind of term and you can see it kind of peaks in August which is obviously the summer months in the UK so obviously more and more people then add going to the park so again think of the kind of things they do at the park picnics there you go you can see that as the weather gets warmer more and more people go for picnics so what do people spend money on when they go for a picnic or where are they having that picnic and so on so it's all about just trying to get into thinking about what people will think essentially and what they do what their behaviours are and then obviously just use Google Trends just to confirm that so golf I love golf and I'm certainly would class myself as a summer golfer if it's raining then I won't even bother getting my clubs out so obviously during the summer months there's going to be more people playing golf like me again beach holidays so people actually look for certain types of holidays obviously with the summer months especially with it coming up to like the kids holidays they have the summer break of six weeks a lot more people travel so what kind of things are they spending their money on moving on to the last few then obviously more and more people are going to be spending time in their garden as you can see round April time in fact April is the peak which is actually quite surprising in fact June, July so I guess it depends on when it starts to get warm in the UK the UK can be pretty unpredictable so obviously just make sure you check Google Trends so going to furniture then more and more people spending time in their garden so again what are the kind of things people do in their garden people go to music festivals obviously as the weather starts to get better in June if we look at some of the recent years June again so perhaps there's a big festival in June and again what kind of things do people do at festivals like they're obviously camping so think about tents or kind of like camping accessories etc which actually brings me on to my last one which is camping itself and again you can see there's some clear spikes in the popularity so once you've picked a niche then and you've double checked it on Google Trends the next thing you're going to need is a store name so Shopify actually have their own name generator which I'm going to demonstrate now but before we do then a couple of things to keep in mind so the domain I recommend if you're just going to stick to the UK only go for .co.uk but if you think you might scale out into other countries or you definitely will do from the beginning then I would just use .com because .com is kind of more universally accepted whether you're selling in Europe or in the US obviously and then name wise make sure the name is relevant to the time of year so the customer knows what to expect and I'll give you a quick examples that I come up with I don't know whether they're available if they are then feel free to go and use these ones but some are vibes for all so again it tells you exactly what you're all about in the name so people know what to expect without having to actually physically go on your store and then summerpicks.co.uk I imagine that one's probably already taken so just to demonstrate then how the name generator works if you just google Shopify business name generator you'll find it and you just put in your keywords here click generate names as you can see it gives you 100 examples of different names just simply go for one that you like the sound of so once you've come up with the name that you're happy with, next thing you need is a logo now depending on what niche you're in so completely avoiding this video topic depending on what kind of niche you're in then sometimes I don't even recommend having a logo I've got stores now that don't even have a logo sometimes the name is just enough but because we're going into a niche which is quite bright, quite casual then I recommend having a logo that matches that so I get all my logos from Fiverr purely because I don't know how to use Photoshop and I'm not very visually creative so head over to Fiverr you'll find loads of people on there don't pay a ref rule of thumb then don't pay more than $10 for a logo in fact I didn't include that in the expenses which is bad but yeah so don't pay anything more than $10 for a logo and in the notes then when you when you tell them what you want then just tell them what you're doing to say it's for a summer store that's selling quite fun and friendly products and you want the actual logo itself then to be bright and casual because that's the kind of image and theme and feel of your store that you're trying to capture and then if you are creative and you've got the skills to do so you can always just create one yourself so once you've got your logo then obviously you need a store to add it to so you need to choose the theme now my two recommended themes in our debut and supply just to show you these I think I've got them open somewhere let's go explore free themes so debuts this one here in the middle and then supply I believe is this one and as you can see they're just dead simple they are just really nice looking stores they're really easy to navigate and they're just optimized to try and get customers through as quick as possible and I'm going to do a video purely on this topic later on actually about whether you actually need a paid theme and if you do what I recommend but to keep things simple and to keep things free if you're on a budget then debut or supply is absolutely fine so in terms of color schemes and design then a white background just keep a white background again we want to make sure that the actual overall theme and feel of this website is really bright and fun and also keep the product images white background as well overall then to finish off this section the idea is to match the feel of the store to the theme and time of the year obviously if you're selling in the UK and you're creating like a summer store then summer isn't like a down and dingy time of year where people are miserable and depressed it's a time where they're just the opposite they're extravert, they're outgoing and they're happy so you want your theme to represent that because then people it's going to match people's themes when people are happier and they're comfortable then they're more willing to spend money so just make sure that your website just captures that so once you've created your website then you're going to need to pick a product so here's just a few criteria that I recommend making sure that your product meets so number one then under $15 cost delivered so that includes the delivery on Aliexpress a couple of reasons really if you are shipping to the UK you're going to avoid that tax threshold so there won't be any tax to pay on the item and then you want to sell a product that you can sell with at least the $15 margin before you take into account the Facebook cost per purchase so if your item is bang on $15 delivered then you want to make sure you can sell it for at least $30 probably because nowadays on Facebook I find that if you can give yourself at least $15 margin if you do a half decent job on Facebook then you should be able to achieve cost per purchases for less than that moving on to point three then go for fast delivery possible so depending on what country you choose then so if you're selling to the EU try and source products from the EU if you're selling to the US try and source products in the US as well just because with the weather being good people are going to be spending a lot of time outdoors as soon as possible so they're going to be reminded of that product that they've ordered to use outdoors every single day and therefore the longer you keep somebody waiting the more annoyed they're going to get so just in case then you're not sure how to source products from those countries just a quick demonstration I've done a video purely on this topic if you want more detail but basically make sure you choose the country that you want to ship to up here at the top so you can see I'm shipping to the US and then choose a random niche that's the word so let's just go for an outdoor one so in fact we're in home and garden anyway and then this is the box that you want to be looking at in fact let's start from the very beginning so go to all categories as wants me to log in again go to all categories we'll choose an outdoor one which we were just on which was home and garden let's just have a look at all and then this is the box you can see it says ship from and then because there's a lot of products in this niche we can actually choose products that are in the US and if we just go to orders just to look at the most popular ones because they tend to be the ones with free shipping as you can see open this up and we can see so free shipping to the US via USPS is only four to seven days as you can see it's a lot quicker than the usual kind of two weeks that you would expect from China to US so back to the notes then and on to the next point which is keep a product simple so I see so many people trying to complicate things looking for that golden nugget and while the product is very very very important there are simple products out there that are effective so my personal kind of advice is stay away from anything consumable unless you're going with a very very reputable supplier that you can trust and also stay away from products that plug into the mains again because they're the kind of products that require the extra certification and when your drop shipping going through customs are more likely to get held up so unless you've tested the product yourself two or three times in fact and you have the required certifications sent to you from the supplier just make sure you vet your supplier basically just go with something just be more strict on what products you're sourcing if they are those kind of products so next thing then make sure Facebook hasn't banned your category obviously it's no point picking a product that you're not allowed to advertise on Facebook and a simple google search then of Facebook advertising policies will take you to this page where it tells you all the different kind of niches or kind of products essentially that Facebook won't allow or whether it's restricted or not so we're on the prohibited so these are all the things you can't sell so you can't sell anything that's legal to begin with anything that discriminates people any tobacco drugs etc etc and then if we go to the restricted content this is the stuff that basically you have to trade on eggshells whenever you're advertising within these kind of niches back to the notes then the second to last point so use other sites for inspiration if you struggle to find products then just keep it simple with the methods you're going to use and there's a couple of methods that are really quick easy to do and they work just fine as well so just to quickly demonstrate then how they work go back to Facebook we can put in here then let's put in garden and then buy we can go to photos so there's not really a lot there we can go to videos and as you can see there's loads of different video ads again there's not really a lot more let's try and make it a bit more specific so let's go for let's try garden hose and then there you go you can see all the different ads you can see all the different views and if you go for one that has lots and lots of views there's not actually that many here I think the top one is half decent so we can have a look at this then we can pause it and the thing that you want to look at in fact it's only got 11 comments but try and find one then with more comments because the more comments you have to read then the more the better idea you can get of whether people are actually buying it or whether they like it or not so just to have a quick browse at these ones then we have two of them pricey we'll see how they hold up to the sun so this guy actually did buy them so it shows this kind of demand for the product however he didn't get it from this actual site but it still shows that people are interested in this product and buying it moving on to the second one then which is the niche.myshopify.com so again dead simple to do if we just go for garden in fact garden dot my shopify dot com now I think that's going to take us straight to the actual website so we'll go to this get rid of that and just search and now these are going to be all the different shopify stores that are in the garden niche and you can just work your way through and just choose random ones to open them up and then simply just browse through the stores and look at the kind of products they're selling and then if you have the commerce inspector tool open so these guys using the supply theme you can also just go straight to the best selling see what the best selling products are within that particular niche so back to the notes then to finish off this section think sociable products because sociable products are the kind of products that will always work best when advertising on a social media platform and again summer is a sociable time nobody or at least not many people or at least I don't myself I don't go to the beach on my own I don't play golf on my own I won't go to the park on my own I'll always go with friends or family so think about products that people want to share with their friends and family and they're always just going to be the ones that do the best then when it comes to marketing on Facebook so moving on to the next section then so social media pages make sure you have these all set up I don't think I put it in the notes in fact but just make sure they are logoed up and the brand that you're creating is uniform throughout the pages so use the same logo same name etc so there's three mainly ones that I recommend having number one is your Facebook page because you need to run ads from this now before you start running ads make sure you have at least five posts on your page because you want to look more established you won't have many likes but as long as you've got some decent posts on there then that should be enough to entice people into trusting who you are because you don't want somebody coming on to your page and the last kind of announcement or post on your page is summerpics.com change their logo nobody wants to see that so make sure you've got some decent posts on there that are providing value to the people that go there don't just be constantly asking people for their money so that could be a blog post of top trending summer products used by celebrities this year something that people are going to be interested in and want to engage with or a giveaway works quite well as well so you can one thing that I do when I first start selling a good way to test products in fact is have like a grid picture of four different products label them one two three four and then ask people what's your favorite product for a chance to actually win it so it could be like comment the number down below of your favorite product and the winner will be announced in two weeks time or whatever it is just trying to entice people to actually engage and comment on your posts Instagram wise then this is a great place I pretty much just use it as like a product catalog for my stores so every product on my store will have its own post on Instagram and it will be the same kind of theme or same kind of post so if if like the majority of your images have a white background make sure they all do so when somebody goes on to your Instagram page it's uniform it's uniform and it looks just kind of looks the same or looks similar and just look good to be honest because Instagram is all about visual images and videos it's a visual platform so you just want your Instagram profile to look as professional as possible in the bio then I've also got kind of like a template here so number one you want something that tells people what you do and then number three is kind of like the enticements to essentially tell somebody we're a good friendship company and spend money with us basically so 100% quality guarantee free worldwide shipping and then PayPal accepted PayPal is really good because people see it as a safe way to check out so if you advertise in the facts you use PayPal then people will trust you more finally then make sure you have a Twitter page and me personally then I use Twitter to handle any customer service queries now I only recommend using Twitter if you're going to commit to this properly and have the notifications turned on on your phone because as it says there's good publicity but it can also be bad publicity as well if people are tweeting you and you're not getting back to them that looks bad but if people are tweeting you and you're getting back to them straight away you're giving them good answers and you're providing good customer service then that's really good publicity for you and your brand so once you've got your social media pages then feel free to move on to the marketing this is the time then to actually sell your products so the strategy I'm going to cover with you in this video then is the traffic strategy purely because I'm talking about now and the next six months and we want to try and get as much traffic as possible on to our store in that time period and there's no better way to do that than to actually run traffic campaigns because it's not going to get as many clicks it's not going to get as much traffic as a WC campaign so the way this strategy works then is you have one traffic campaign and this is essentially going to feed all the other campaigns and ad sets in your account so one traffic campaign in $100 per day slash whatever you can afford obviously some people are going to have different budgets so if you've got the budget as a standpoint start with $100 and this should bring in 400 visits per day and that's based on the 25p or 25 cents per click and if you've got a decent ad with a decent audience and your relevant score is good etc then 400 visits per day should be pretty achievable especially with a traffic campaign and what this is going to do then is give you 400 people minimum per day to retarget so obviously you can retarget view content which is 400 but you can also retarget anybody who engages shares and comments the post as well etc so once you've got that running then I'll let that run for perhaps couple of days maybe three days just build up those custom audiences and then you want to start with your WC campaign and within this campaign then you want all the following ad sets so the first thing you want to do then and the main thing is you want to retarget the visitors minus the purchases so create custom audiences then for your visitors create custom audiences for your purchases and then when you create your ad set make sure you target the visitors and then exclude the purchases because there's no point advertising the same product to somebody who already bought it. Next thing you also want to do is retarget the people who have already bought with you but sell them a different product again don't sell them the same product so have a new ad new product in a new campaign I tend to stick one product per campaign and just say make sure you tailor that ad to them as well so thank you for buying this product or so and so or we appreciate your business whatever it is just make sure you tailor it say thank you very much here's 20% off to come back to us and show them a new product a carousel ad works really well by the way next thing you want to do then is start experimenting with lookalike audiences lookalike audiences are basically just the best way of creating a segment of an audience or an amount of people that are most similar to people who have already performed certain actions or done certain things now start with the lowest percentage so 1% if that works well go to 2% if that works go to 3% but essentially it just comes down to testing as many different variations as possible I'm not going to go into crazy amounts of detail in this video because I've got loads of videos on my channel on lookalike audiences and retargeting and so on so as it says there then start with the highest quality possible so people who have viewed your video ad if you've got a video ad for the longest time people who have spent the longest time on your site because the people who engage with you the most or spend the most time with you they're the people who are most interested in you and your products therefore you want to create audiences based on those people and then just a couple of notes then to finish off this section or the video in fact I think don't be scared to have a high frequency score I find that frequency scores are about four or five maybe a tiny bit higher tend to work the best in the retargeting ads because people don't always buy from you the first time they see you it sometimes takes people two three four five six times to warm up to you to trust you to imprint your brand within their minds before they feel comfortable enough to buy from you plus we live in a world where people just get distracted by the slightest little things in fact I think I read a study the other day that people have less attention span than a goldfish so just keep that in mind when you're advertising to people that they might get distracted by a whole world of different things so it might just be that they didn't have time to actually make purchase that first time so if you tag some people don't be scared to have a high frequency score and if you do get to the point then where people start complaining commenting saying stop showing me this ad or whatever it is then that's the time to slow either reduce your budget so you're not showing ads as frequently or you can change up the creative and then the final point of the video if you're still watching guys think very much is the idea of this strategy then is to basically just keep imprinting in people's minds who you are and what you're selling and essentially the place to go for any kind of summer related products because we're only basing this strategy on the course in the next few months we basically just want to spam people to put it bluntly as much as possible so whenever they think of I'm going for a picnic or I'm going to the beach or I'm going to play golf then you're the person that sells those products because I've seen your ads so many times you're going to be the first name that comes into their head when they think of or where do I need to get this from and that being said guys that wraps up the video if you're still watching thank you very much I really appreciate it if you've enjoyed the video all I ask is that you leave me a like and if you want to be entered into the draw then for the one-to-one call then of course please do leave a comment down below and that being said guys thanks for watching and let's get into announcing the winner of the previous video so here we are then guys on the previous video three products to sell now for the next six months so if you're still not quite sure what product to sell or you just want to pick one really decent one straight away then make sure you go and check this video out and if you do then please leave a like as you can see we're at 98 likes so if we can get this video to 100 likes and that'd be absolutely awesome so that being said then I'm just going to take the video URL as you can see head over to the comment picker so for everybody that asks then I don't pick the winners I don't think that'd be fair so it is 100% random and the winner then of the previous video is F keys so can't wait to try these out thank you for this value so thank you for your comment thank you for your support make sure you reach out on instagram that's the best place and we can get that call arranged and for anyone then that doesn't want to keep trying and testing their luck every video and just wants to book a call straight away get straight down to business then there is a link to do so and it's in the video description below so make sure you go and check that one out and that being said guys thanks to tuning thank you again for watching and I'll see you in the next one