 So when it comes to what I, what I really console and what I tell, you know, all of my clients, it's all about, it's all about steps. It's all about a value ladder, right? It's all about, it's a lot, let me, let me, let me start selling off small, right? That's what I've been telling you this entire time since we've been speaking is how I start my clients. I start them small, and then I gradually increase them from there, right? It's the same with ads. It's the same with Facebook ads. It's the same with rolling out the first ad. And that's why what I mentioned, my strategy is, is to run the like ad so you can get that like count up, right? That's number one. And then number two is the intro ad, the intro video ad. And all you're doing in that video is you're saying you're introducing yourself, you're introducing yourself, you're letting people know exactly who you are and what you're looking for. I'm looking for business owners. I'm looking for restaurant owners who are sick and tired of not running effective ads on social media. Maybe you tried running Facebook ads before never captured any new customers. Maybe you tried putting money towards Google and never found any new customers online. What we specialize in here at Royal Media is we help small business owners. And restaurants get more customers from Facebook advertising than you've ever imagined before. We really have a passion in what we do. Let me tell you a little bit of experience about myself and why I'm so excited about helping restaurants. So all it is, is an intro of who you are, why you're excited and who exactly you're looking for. Like I'm looking for business owners. I'm looking for restaurants who are sick and tired. I'm looking for restaurants who need more customers. I'm looking for restaurants who want to find more customers on social media with simple Facebook advertising. I put together a seven page PDF that's going to give you the top tips on how to get more customers on social media. Right. So, so you could say something like that in the intro. But it's really the first video, the first intro, it's not even to pitch them the PDF. So that's not going to come until the next video. The very first video ad is just to say hello, just to say hello, just to introduce yourself, just to introduce your agency, and let people know, hey, this is who we're looking for. If that's you, feel free to send us a message. Feel free to follow us on Facebook. Or feel free to comment below. But here's why I'm all excited and I just wanted to introduce myself. I wanted to introduce our Royal Media Company because we're going to be helping a lot of restaurants in 2021. So the whole objective with that, man, is to not get them to click learn more to download your PDF right now. So I didn't mean to say what I said a few minutes ago about, you know, click, you know, download seven tips. No, that's not right now. That's not in the intro video. Because the only objective with the intro video, watch, go to click on home real quick, click on home, go to your newsfeed, go to your newsfeed. The whole objective with the first video ad is to simply capture right here, right here, right here, right here, right here. Scroll over that video, scroll over, don't click, just just put your cursor. Okay, that's a 49 second video. The whole objective with your intro video is to simply capture the audience of those who watch it. That's it. That's it. So it's not to get them to click learn more. So you're not going to have a learn more, you're not going to have a landing page right now. Not for the intro video. It's not needed. All I'm looking to do is find my audience. Because what you're telling Facebook, you can tell Facebook who you're looking for in the targeting right in the ad set level. What's that? So to be targeting them specifically restaurants or somebody who was interested in restaurants or any type of marketing. You could tell that to Facebook. You could tell it to Facebook. Hey man, here Facebook, I'm looking for people in this age. I'm looking for this gender. I'm looking for people that live in this area. I'm looking for people who fit the interest of restaurant owner. You can tell it to Facebook. And Facebook is going to say, okay, here's a population of 300,000 people that fit this criteria. But what you're not able to tell Facebook just yet is who out of the 300,000 people are actually going to like you. Facebook doesn't know that right. Facebook doesn't know that part until you put out you until you put out your video. So my whole strategy our whole strategy here the whole strategy I'm giving you is the intro. A 49 second video of who the hell you are. All you're doing is introducing yourself. All you're doing is introducing your business. All you're doing is saying, Hey, this is who I'm looking for. This is who I'd love to help. And so let's say, for example, yours is a 49 second video. All we want to do with that first video is create a custom audience of those who watched it. Now we don't need to create a custom audience of all those who watch 49 seconds of it. But let's say it's a 49 second video. We want to capture at least a custom audience of those who watch half of it. So if it's 49 seconds, those who watch 50%, that's going to be a custom audience. That's going to be a custom audience. So now, now what I'm going to do. Remember, our first ad was the like ad, but that doesn't count. Now we're talking about our strategy, our weekly strategy, our first actual Facebook ad. It's the video. Right. Now we have an audience of those who watched 50% of 49 seconds. Now we create a custom audience of those people. And then we show them, we retarget them on our next ad on our next ad is your second video. That's when you're now, that's when you now have to learn more button. And that's when you're now running conversions. And that's when you're now giving away your PDF. Now you're showing your second video to those who watched your first. Oh, I see. All right. So basically, But hold up real quick. By the time they see your second video, they're now more familiar with you, because they just saw you introduce yourself a week ago on the first video. Now they're seeing another one. They don't know how they're seeing another one. They don't realize that they watched half of the first one and you're retargeting them with the second one. They don't know that much. But psychologically, they're like, Holy shit, there he goes again. And so now as they want now as more people watch the second video, what am I going to do with that one? Now I'm going to create an audience of those who watch half of that one. Now when I go run my third video, I'm retargeting everyone who watched my intro, I'm retargeting everyone who watched my second video. Now those people are going to see my third. And as you keep doing that, as you keep creating custom audiences of those who are watching your videos, people in this small area of 15 miles, they keep seeing you. And that's how you create the omnipresence. That's why sometimes when you come online, you keep seeing the same damn advertiser, because all they're doing is retargeting. You're watching their shit. So all they're doing is retargeting you and you think that they're spending a ton of money in advertising. You think that they're all over the internet and all over the place. In reality, they're not. They're just retargeting those who are watching them. And it makes you think that they're all over the place. But they're not. So on the first video, I don't have any button with it. Am I telling them anything to do, like like or subscribe or you can you can you can mention you can mention it you can mention it. You can say hey and if you if you're a restaurant owner send you know feel free to send me a message because the learn more button it'll be a send message button. It'll be send message, but but it's not a send message ad. It's a video ad it's a video view ad it's only to get people to watch the video that's the only reason why you're running it that's the objective. Facebook. That's what you're paying for. You're strictly paying for views. You're not paying for people to click. So you can put a send message there. But it'll say instead of learn more it'll say send message and you can mention that in the video. So you could tell people hey. What do you advise that. Yeah, yeah, yeah because you're going to put a send message button so you can. You can you can you can message that you can mention that in the video but I'm just I'm just letting you know. No one's going to message you because it's not a message it's not a message ad it's a it's a video ad. You have to fill the space with something and yeah it'll be send message and you can tell him yeah feel free to like feel free to comment feel free to follow us on our page. Feel free to send me a message if you have any questions. But again, I'm not holding my breath waiting for people to send me a message it's not going to happen because that's not the Adam running I'm running a video. You know, so, but again, the strategy is to simply find the audience. So when you tell Facebook, I'm looking for this demographic I'm looking for this age I'm looking for this gender I'm looking for people who have this interest. Then you run your video. That's when you narrow it down even more. Now, Facebook was able to find the 3000 people who actually watched half of the first video. Now I have my audience. Now I have the 3000 people in my custom audience to show them at number two and add number three and add number four and add number five I'm going to keep retargeting those same people on every ad. So by the time I'm on by the time I'm on ad number nine. I'm retargeting everyone who watched videos one through eight. And yes, yes, yes. You know, oh yeah, yeah. So the intro it all starts with the intro I want to just introduce myself before I throw you in the back seat and try and you keep that intro going on forever basically. It can yeah man it can you could put in a low budget per day and let it run forever, because, because, because, because you're not going to you're not going to, you're not going to hit all hunt all let's say for example you put in, the demographics that the targeting the interest and there's a there's a there's a population of potential reach of 200,000 people. You're not going to reach 200,000 people on your $5 a day budget or even on your $10 a day budget, even if you're spending 100 bucks a day, you're not going to reach the 200,000 people anytime soon. So if I'm running a video ad and I have it at three bucks a day. I can let that bitch run forever and it's not going to it's not going to exhaust the population at all like it will take forever for 200,000 people to see it at that small budget. But it's a good thing because I leave it on. And I just keep retargeting everyone who's watching it. You know so. So that would be the first video then it goes. I mean the ad with with to learn more, and it's taking me to the landing page. Yes, I start learning that more about car truck like once you get up this intro video make this intro video and and and fix the billing fix the payment on the ads manager. Make your payment on the car truck and then and then and then and then make the intro video right now like make the intro and make it a goal. Today's today's Thursday. Let's make it a goal to the next time we talk. Let's run the ad on the on the intro. All right, so let's do it by Monday and I'll put can we perfect next Monday and I'll have the done and when can you send me this video whatever you're going to send to you right now and once we're done. Let me tell you the info the information on fiber but but me. Yeah, here's what you want to do too man on on your cell phone. Are you recording it from your cell phone the video. No, no, I have zero memory to be honest I need to clean all the crap from my phone and I can't even take a phone on my phone. Okay, man you're just like my wife, my wife. She can't even text me her damn shit so full I'm like, man like I can't. Like, you don't back up your shit put put your do you use Dropbox. No, I'm going to send you a link for Dropbox. Okay, dropbox on your phone and start start putting all your images on Dropbox. Okay, delete it off your phone. Oh, nice. So if I take it if I take a picture on my on my cell phone like here's what I do here's me personally my just me personally. When you look at my computer. There's no files there. When you look at my cell phone. There's no files there no images no videos I don't have shit on my cell phone or on my computer. Because right when I take a picture on my phone for example if I'm taking a picture of my wife or my kids or whatever if I'm taking pictures, right away I upload it to Dropbox. I have the app Dropbox on my phone. So right away I upload the image to Dropbox and I delete it off my phone. So now now now everything is in the cloud. Everything is up in Dropbox everything is in the cloud, and I have free space on my cell phone. And then with with with my computer, any files, I upload it to Dropbox all my PDFs, all my images I upload it to Dropbox and I delete it off my computer videos I'll upload to YouTube, and then or or or or Dropbox and then I'll delete it off my computer. If you guys are catching this video on YouTube I'll put a link for Dropbox it's free Dropbox is free. So set up a free account. There's a link in the description, but I'll email you the link as well bro. And then I'll and then I'll email you the Fiverr so there's a discount on the Fiverr so look in the in the description as well there's a link for Fiverr so for graphics and for ebook all that shit. So that's Fiverr that's what I use for Fiverr, but but clear out your phone man download the app for Dropbox and and freakin all send you the link and just clear out your phone because the best videos are on your phone man the best videos are outside with with with real sunlight outside on on your cell phone. And when you're recording video always hold it for Facebook specifically for Facebook and for YouTube always hold the phone horizontal widescreen. It's vertical, you do vertical for Instagram, but for Facebook it's the widescreen hold the phone sideways when you're doing video horizontal horizontal. Okay, and in the best is is outdoor, you know, during the day when you have the perfect lighting. Don't do it inside if you have no if the lighting isn't good. You know, and again bro has nothing to do with how you look has nothing to do with how you sound your accent none of that shit bro none of that matters man. None of that matters bro. None of that matters because when it's all said and done, we're talking about billions of people we're talking about hundreds of thousands of people in your local area. The percentage that actually was relate to you the percentage that actually end up liking you is all you need. That's right. So, 99% 99% could be like oh man that guy's freaking where the hell's he from different country I don't even want to do business with him, but the 1% the 1% that actually say hey man I like that guy. The 1% will feed your family bro, the 1% will feed your family forever. It's all you need is 1% you don't need freaking 100% you don't even need 10% 1% bro 1% give me 1% of the market, and we can make we can make a lot of money. 1% it is. You know, so so knock out the intro video and then schedule another call and let's run that video add together. All right, email you here shortly all the info. All right, so schedule for Monday. Let's do it man. Let's do it just schedule on my calendar. We'll do our brother. Thanks man. Thank you.