 I've already covered some of the basic things of how to create brand compliant content using Canva, and I wanted to cover some of the advanced topics. So I assume at the very list, you know how to go to canva.com. So all you have to do is go to canva.com, create your account. And I hope all of you have an account already created. And what I'm going to do today in today's session is I'm going to recreate this poster and we will go through this step by step. This poster has some of the concepts that I want to explain. Toastmaster brand elements that we can use, things that we can, we should avoid from Canva because I'm not going to teach you everything about Canva, but Canva as it can be used for Toastmaster content. And we will build this from scratch. And what I want you all to do is I want you all to follow along with me as I pick up each element and I place it on the canvas and we build it. Now, before we start designing, I want to explain to you something called the brand kit. Whenever I want to change the color of this poster, I want to change the background, let's say, to one of the Toastmaster brand colors. I will click on this button here called background color. And when I click on it, I get the choices. But I can't use any of these colors. I can't use this color. This is not a brand compliant color. So most of these colors that are available in Canva are of no use to me. What I want to do is I want to create my own colors based on the Toastmaster brand guidelines. So I have this A9 B2B1 which is called cool gray. Then we have the maroon color, which is 772432. And we have the royal blue, which is 004165. These are the three colors you'll find in the Toastmaster brand manual. But if you look at your screen and you try to click on this color, you will not have this. And I want to show you how we can make this brand palette so it becomes easy for you just to click here instead of remembering the color codes. What I want you to do is I want you to go back to Canva. On the left hand side, we have the fourth option, which is called the brand kit. And I want you to click on that brand kit. Normally, if you have the pro account, you can do a lot of things with the brand kit. You can put your logos, you can put your fonts, but in a free account, if you try to do any of those, if I try to, for example, edit this font to something else, it will tell me I need to try the pro account, which is $10 a month. And maybe we don't want to pay $10 for Toastmasters because it's a non-profit organization and we don't earn any money from that. However, in a brand kit, you are allowed to store up to three colors. Let me remove this, you will have something like this on your screen. Click plus type the color code of Royal Blue, which is 004165. If you wondering where I got this color code from, it's from the Toastmasters brand manual. So I have the blue color set here. Click plus to add the second color. So as we know, if we go to the brand manual, we can clearly see what are the colors that we are allowed to use. So I use this one right now 004165. Then I have this color, which is, they call it True Maroon. That's the new name given to it. So if you take 772432, that's the True Maroon color. And if I go to my brand kit and I type it here, I have the second color. And finally, I want to add the third color, which is the, they call it Cool Gray. And that's A9B2B1. Let me copy it from the brand manual and put it here. And I have the three colors, three primary colors at least in my kit. So it'll be very easy for me to start creating content with these colors. It would have been great if I could have also used this color, F2DF74. That's the happy yellow. It's called the accent color. And in Toastmaster brand content, we can also use black and white. So now that I have created these three colors, now if you all go and say create a design, because you have created the brand kit, and if you create a first book post, or any other post for that matter, if you click on the color icon now, you should be able to see those three colors. Okay, let's move on to the next step. That is, let me look at what we are supposed to do. We are supposed to create this poster, right? So what I want to do is I want to first start by having a border around this design. I've made it a little more complicated because I just don't want a simple border. I want a border with maroon color on one side and the blue on the other side. So I want you all to create a border like this. And I'll show you how we can do something like that in my blank design over here. We will start by going to the left side for this elements. And there are plenty of elements that we can use. When you want to create TI brand compliant content, you can't use everything that is available here. So you have to be very careful what is the things from this list that you can use. I can't put something like this in my poster. I know this is not brand compliant. Things that we can use are shapes. So if you click on the elements and if you scroll down, you'll find shapes. You can click on this button called see all. And it will give you a variety of shapes that you can use in your poster. And the shape that I want you all to go and locate is this one, this angle, this shape. Once you get that shape, you can start manipulating it. And the way you do that is if you want to make the border smaller, hold one of the corners like this till you get the right amount of width for that shape, then place it to the corner, move it horizontally like this so that the size of the color doesn't change and move it down so that it covers the left side, then change the color, click on the shape, change the color to maroon. If you haven't made the palette, you can type the code 772432 and you do that by typing it here 772432. If you don't have the palette and you can click on it and make it this color. Now the question is, how do I take this similar shape but flip it around? And I'm going to do that instead of again bringing another shape, select the shape and say control C to copy it, control V to paste it. This is one way to do it or you can also do it the other way. You can right click on it and say copy and then paste. So it will give you a copy of that shape and why do I like the copy because I know the size will be exactly the same if I copy it. If I start creating it from scratch, then what will happen is maybe the width or the height or whatever might not be the same. Now I have exact copy of that shape but I wanted the other side. I want it to the right and at the bottom. It's very simple to do. All you have to do is at the bottom you have these arrows which allow you to rotate. To move the shape around you can just hold it like this and move it around anywhere you want. Of course it's not rotated properly. The angle is not correct and you can look at it. When you're rotating it, it shows you the angle next to it. You want minus 180 exactly and then you can move it like this. And of course I want the color of this side to be blue. So click on the color and make it blue. Next thing I want to do is of course let me check what my reference here. I need a logo and I'm sure everyone knows how to get the logo. If not, let's go and get it to toastmaster.org and to the resources and the brand portal. If you are a PR guy, this should be your home and logo and design elements. Only use elements that are available on this website now. You might have all of the previous toastmaster elements with the rays and other colors which used to be brand compliant before. But as of now, the only brand logo elements that are brand compliant are those which you can find on this website. Now to get the logo, I will come here and I will choose, let's say I want the color logo. I always prefer in Canva to work with PNG files because they are higher quality and they are also transparent. So click on PNG. And the easiest way for me to bring logos from toastmaster website to Canva is to right click and say copy image, then come to your Canva design and control V. And voila, the logo is straight from toastmasters to Canva without having to download it, without having to upload it, copy control V. So we have the logo and I want to put the club name. Of course, you all can put your own club name. And that's very easy. You will come here to your text elements on the left hand side because it's a heading. You can click add a heading and type your club name. You don't have to type the same name. You can use your own club name here. You're free to do that. It is not brand compliant because the default font that is available here in Canva is not the one that I can use. You'll probably get away with it if you use this font. But why not make it 100% brand compliant? And the 100% brand compliant in Canva is to use the font Montserrat. Any one of these versions, whether you want a bold or classic, if you can't find this Montserrat in the search box type Montserrat and Montserrat is the brand compliant font, which is actually the replacement for Gotham because Gotham is not available in Canva. That's why they have allowed us to use Montserrat as the alternative. Let me put it as Montserrat extra bold. I could use semi bold, maybe looks better. Any one of this is fine. I'll go with the semi bold. I can resize it again by holding one of the corner circles and making it the size I want. Size of the font will change. And then I can hold it and move it wherever I want. So I have my Montserrat font all set with my club name. And because I like to use, and it's up to you, I like to create posters on a white background because it gives me more flexibility in color management because now I can have this club name in one of the brand colors. I could click on it and I can click this text color, this button over here, and change it maybe to blue. Looks better than black in my opinion. And then let's say I want to put club number, area and division. So I will do that. So I'll add another text box, add a subheading. By the way, it doesn't matter. I can use even any one of this. It doesn't really matter. I just want a text box. So I click add a subheading and I can give my club number. The font size is too big. I can always resize it. Why not use one of the maroon color? Since we are talking about text, let's make sure that we understand alignment of the text. So when you have a text, something like this, and this is the text box, you can see that now the text is aligned in the center of this box. But if I want it on the left hand side, I can click on this button alignment and move it to the left. If I click it again, it will do something called flushed. But again, if you click, it will move to the right. So you can play around with the alignment of the text and why is alignment important? Let's say I keep both these boxes the same size and I want to align the text on the right hand side. So I could simply click on this text box and make sure that it is also aligned to the right. That way it will look neat and aligned. So you could align to the left side. You could align to the right side. So text alignment makes your content of the poster neat and organized. Next, what I want is I want to draw a simple line. So I want to draw a line and that is also an element. So let me go to the element, choose one of the lines. Instead of a shape, choose lines. You can make it big or small. From here, you can change the weight of the line. You can make it bigger or smaller and you can change the color of it by clicking on the color and let's choose cool gray. You have seen how you can take the element line, place it in your canvas, resize it how you want it, change the weight bigger or smaller, thicker or thin and then change the color. Then I want to place this another shape here and I'll choose this one. So it has two colors. So if I take this shape here, you can see that I can color both parts of the shape. So I can color this part and I can color this part. One which is maroon. I want it to be changed to gray and this one I want change to be it's already blue. You can bring shapes that have multiple colors and change all the colors of that shape to be brand compliant. And the other shape I want to bring is star shape. So let's search for shapes that look like a star. This one may be fine and I want to change it to yellow. So the happy yellow is F2DF74. So this color F2DF74. That's the color I want here. So we are almost there. The text which is there is not really important. I will just copy and paste it in the chat. So I wanted this text speak confidently, deliver presentation, something like that to be in this area. So all I have to do is go to the text, choose any one of these options here, replace it by copying and pasting from the chat. And what you can do is we can select the whole text, click anywhere inside the box and press Ctrl A that will select all the text and play with the alignment. Want it on the left play with the type of list that you want. So this is the way we can do. You can resize the text to make it smaller. You can also play with the spacing. And this is very nice. You can see the line height. You can increase it as you wish. You can move the text wherever you want. And most importantly, make sure that this text has right font. The second font that we can use for the body of the text is called Source Sans Pro. If you were using on the desktop, then it is actually Mediate Pro. But again, Mediate Pro is a paid font. It's not available to us in Canva. So the alternate given in the brand manual is that you can use this font called Source Sans Pro. Okay. What else we have? We have this text. So let me do this text because it has a rotation and we'll learn to make sure that we know how to rotate. So again, let me bring a text box, replace it with what I want. That is $90 free for 5 to register. That's the text I want. And I've already shown you how to rotate. So you can rotate the text. You can make it on multiple three lines if you want. Make it a little bigger and use the one of the brand colors which is let's say Maroon and then place it inside this box. And that brings me to the next skill that I will show you how to make this box, text box and the shape as one object. And we do that by first selecting the text box, hold the shift key, hold the shift key and select the second box. So now you have two objects or two elements selected. And when you have two or more elements selected, you should get an option here called group. So when you click on the group, you have made both these two objects or both these elements as one element. Now these two objects are grouped together. And if I move, they move together. If I resize, they resize together. And that's the cool part about grouping objects. If at any point you decide you want to ungroup them, if you click anywhere, the automatically this option here on top becomes instead of group, it becomes ungroup. And if you click on it, now they're separate. Let's say I want to have another text box, which is the date and time. Put it here. I will leave it to you to do it yourself. I'll just copy, paste it, drag a text box, type the text, make sure whatever color you want. Make sure it is so sans pro and you're good to go. The next object I want to focus on is this one, which is the frame. I want to show you how to create frames. We again go to elements and we have something called frames and frames are just below shape. Frames are objects that allow you to put images inside them and you have different kinds of shapes. The one which I would like you all to use is this one. It is it has a thinner bezel. I want you to use this shape. And what does the frame do? Basically any photo or any image that you place in, it will place it inside the frame. Let me give you an example of picking up a shape of a letter just to show you how it will look. So I have two frames now. Let's try to put some images inside them. And to do that, you can either go to photos. Let me take a photo. If I take a photo and I drag it and I place it inside the frame, see how it goes around that shape. Let me take the same photo and place it in the second frame. And notice how it fills up the photo in the shape of that letter. So any frame that you take, it will take the photo will go inside that shape to remove the photo. Click on it and just click delete. It will keep the frame, but it will remove the photo. Now what I would like to do is I would like you all to have your photo in here. If you have it on your computer, that's fine. If not, you can click on the upload button and upload photo from your computer. And you do that by clicking on upload media. It will ask you where you want to upload from. Let's say from your device from your PC, click on it and then select from wherever you have your photo and it should come here somewhere. So let me take this photo for example, which I have already uploaded before and then I can move it inside the frame and it will appear like this. So this photo is up to you. You can use any photo. You can use even photo from the photos, one of the photo of a person looking engaged because those are the only photos we can use in the Toastmaster brand compliant poster. Ideally, I would like to see your own photo in here. If you want to change the color of the frame itself, click on the color and make it one of the brand compliant colors. You can resize it. So you've seen how you can place photos inside the frame. Somebody asks me how to put links. For example, if I wanted to say click on this link, go to our Facebook page. So you can put one text, place the text here. I will not keep this in the poster, but I just wanted to show you how to add those links. Suppose I want to make this into a hyperlink. So when he clicks on it, it should take me to my Facebook page. So let's say I have a Facebook page. So this is a page called capfacebook.com capital speakers Toastmasters. So this is the link. I want to embed this link in my Canva poster. So I copy this link. And what I can do is when I am here, I can click on this text, click this button here, which says link and enter the link and click apply. You should get a line like this. The only thing you have to understand is that this link will work only if you export this design as a PDF file. It will not work if you save it as a JPG file. Let's see what is remaining images, images ideally should be used from your own club. If you have your own images or you can go to the Toastmaster website and get the images from the resources, the brand portal and the professional images. When you click on here for the images, it will take you to the galleries of where all the professional images are available to you, free to use till you reach this collection of images. I'm not so particular about a particular image, but try to use a brand compliant image in your poster. Let's say I want to go with this one. Unfortunately, unlike I could copy the logo by right clicking and copy and paste, images don't work like that. You have to click at the bottom. You have this arrow which says download. You have to actually click the download if you want to get that image from Toastmaster website. So you download it and it will ask you what kind of quality of that image you want. You want the original quality. You want a small size. So depending on your needs, you can download the right quality of the image. Click download. This will download the image on your PC. Once it is downloaded, you will come to your Canva and go to uploads and select upload media from the device. It will ask you where is the image. So I had kept it on the desktop. I select it. I click open and it will come in your upload folder. Select it and it will come on your design and you can move it and place it wherever you want. This brings me to another topic of positioning of multiple elements. So as you see, if you place this element somewhere here and you want this starship to be on top of the image, there are two ways we can do it. I can click on the image and I can click position and I can say move this image backwards. What happens is that element goes back, which means the star shape comes on top. So we can play with the position when there are multiple elements and you want to move them forward or backward. You can do that by using the position option. And finally, we have some extra text. I'll just copy this. I will not waste my time to create it from scratch. This is a simpler text in cool gray color rotated. That's all. And that's basically my poster. And I wanted one text box here, which says speechcraft. The font should be Montserrat and the color. So this is the final design.