 If you want to pump your body and expand your mind, there's only one place to go Mind pump, mind pump with your hosts, Sal DiStefano, Adam Schaefer and Justin Andrews In this episode of Mind Pump Yeah, yeah For the first 38 minutes, Adam, Justin and I do our introductory conversation. We talk about mangrove-ming I almost said grooving Yeah, mangroving, mangroving, mangroving. Find out where Sal gets his haircut Yeah, let's all go there. Yeah, it's expensive. It's cheaper. We talk about Thrive Market's forward-thinking business model I think what they're doing is pretty fascinating. They are catering to a different consumer, the smarter consumer We are sponsored by Thrive Market. Now, they are the world's largest online Seller of non-gmo organic products. If you go to ThriveMarket.com forward slash mind pump, here's what we got for you We actually negotiated a phenomenal deal for our listeners. You get a month-free membership You get $20 off your first three orders of $49 more and you get free Shipping essentially you get like $49 worth of groceries for for 29 bucks. So they hook you up We talk about Adam's allergies and hookworm therapy Yeah, you need to do some worms, bro Yeah, and then Justin has an issue with the word play date Then we get to the questions the first question is this individual is having trouble with box jumps Plio movements, but they're fit. They're fit and yet they can't jump. What is our advice? The next question was if we were to write workouts for each other What would those workouts look like like if Justin and Adam wrote up a workout for me What would it look like and vice versa fun conversation there? And the next question was what are the consequences of working? The graveyard shift now this person is talking about muscle growth fat loss and some health stuff We craft them out terribly poor bass probably gonna quit his job after listening to this episode I'm gonna give him a hug. Finally last question. How do you build a niche in business without? Pigeon holding yourself and I think they kind of mean the same thing Isn't that what you're doing when you when you when you're working in it You're trying to kind of pigeonhole yourself, but I guess the positives and negatives of doing that We talk about that in that particular part of the episode also. I think there's like how many months left until summer Throw on the corner. It's like here. So here's a deal may technically summer. No, it's June Do you want to have a flat sculpted midsection or do you want to look like a fat body? You want to be like frumpy? Yeah, we made a program called the no BS six pack formula It's designed specifically for your midsection and we're giving away for free this month if you enroll in any of our bundles Bundles are several maps programs combined together and discounted like 20 to 30% off For example, our most popular bundle is the super bundle Which is an entire year of exercise programming planned out for you In other words, if you enroll in the super bundle starting today, you have every workout set up for you plan And it's all different the changes every month There's different phases and then the within the maps switches over to another maps program every two or three months It'll be all planned out for an entire year Imagine what you will look like at the end of that year of consistent expert programming spectacular You'll look you'll look amazing So if you get that you get the no BS six pack formula for free We have other bundles available and of course individual maps programs You can find all of them at mind pump media comm you guys all like my haircut everybody pay attention We recognized everybody pay attention and look at the beard Short This is the end it up the handsomest the handsomest version of myself as with a short beard What was the last time you went completely no told you that while what I quite Razored it. Yeah, just close to the face. Yeah. Yeah, it's been a long time, right? It's been a while. So what happens when you have kids? Whatever you are for a long time. That's all they want them So at first when I grew a beard my daughter's like shave it off I don't like it shave it off. So now it shaved my beard off for her cuz she didn't like it now if I shave my beard They both kids don't like it like I don't like your face like Going on here is not working. Yeah, what do you mean you don't like my face? I like you have a beard So now I gotta keep the beard if you have had a straight razor shave like at the barber love it. Oh It's the best. It's so nice I had it done one time when I was at a wedding and I was in Chicago and they had like a legit barber with that hot foam that they put on everything and they even took like this hot wax and Q-tips and put it on my nose. Oh, sorry and then pulled all my nose hairs out. Oh, it went that far Have anything good like there's one lost God. It was the best like that They does the service to that level in law in Los Gatos. I don't know if they do though I've been the one in law. I've been the one in Las Vegas. I don't remember the name of it But it's it doesn't one next door to my old studio or the other one. There's two. Oh, I've never been at that one I don't think I don't know if they do the nose hair one thing that you're saying But I do know that there's a guy there that uses a straight razor and does the whole like nice hot towel And then the special foam and all that stuff No, he does it all old-school style. Yeah massage your scalp and everything. Yeah. Okay. Yeah, fuck Yeah, that'd be a market for that. There is a huge mark. We're at why wouldn't you do I know right? Maybe because the whole hip so many hipsters like I mean, I'm sure that's like a big business It's just seems it's because how much does it cost to do that? It's nice. It's not cheap at all It's like at least 20 bucks. Oh, no, it's like 50 plus bro To do a straight shave well if you do the whole thing it's an hour It's a whole hour they spend on your face and head that's why that's why you just for your haircut That's why they're not popular. It takes too long and it's why oh, I would totally do it No, not even like that just for it to me. It's very relaxing. It's super It's so nice to go late and grooming tilt tilt tilt your chair all the way back Have somebody put a warm towel on your face massage your scalp shit line you up. Oh, bro It's very very relaxed. It's like it's like going to get it like getting a massage the way you feel out You're getting a massage feels so amazing. I just remember when they did that to me I remember like feeling my face and it's Crazy how smooth they make it. Oh, yeah Now do you go you don't strike me as somebody who would even spend very much money on like a Stylist to do your beard and hair. So do you with supercuts and then you do yourself? So I did I did yesterday. I got my haircut at the at the supercuts So that run you nine dollars. It's well, I give her a five dollar tip because I'm a wow Baller So it's 14. It's a $14 haircut. So I splurge Sometimes I use the flow bee when I'm trying to save money. You remember the flow bee. No, what's that? You remember the flow bee? Oh, I love it when I so this was an old Like TV commercial infomercial that got popular for a second I got really popular for a second and it was like this vacuum thing that it was kind of like a vacuum But it had a tube and it had this these clippers that you would you would like cut your hair But it would suck the hair out at the same time. So you made no mess. Oh You guys remember that shit. So I got looked that up. I got my I got my grandpa took me to get my hair cut Air force base one time and they all the barbers had this like Tube connected to the clippers. So while they were clipping your head is a vacuum. Yeah, that's like a flow bee So if you if you just like somebody just invented that if you like there's look like So if you want looks like they haven't changed the website either since the first time they put it up If you if you like your hair to all be the same length Then the flow bee is the way to go. Is that Randy Johnson? Go back. I don't know. What's not It's like Randy Johnson. Oh my god imagine if he was like their spokesperson, dude I was reading business like some business business articles and I found an article on Thrive Market who So I love hearing stories like this, you know when you hear about like Netflix going into blockbuster to try and get you know them to partner with them a blockbuster laughing them out of the room And of course, you know five years later blockbuster gone and Netflix explodes, right? Thrive Market when they were trying to Approach, you know venture capitalists to raise money for this business. They approached 50 venture capital 50 of them and None of them wanted to help them. They said first off It's a very competitive 100 billion dollar plus industry you have big players like Amazon and Whole Foods already in the market and When when they were meet with these investors, they told the investors we think we will hit 10 million dollars in our first year and 35 million in our second year and everybody laughed at them They laughed them out of the room. They ended up beating them Beating their second year projections in the first year. So remember how they told them 10 million. Oh shit They did 45 million in the first year. Wow. Wow. Yep, and they're that's awesome They're They're blowing the fuck up like Thrive Market is doing and I think Besides it's a race. I'm telling you right now It's they're like all hands on deck dude to grow that motherfucker faster than they can faster than Amazon can get their shit I was thinking about this. I'm like, why are they crushing? Obviously, they've got really good prices They have a membership model, but really really really good prices So if you like non-gmo organic products and it's fast shipping take two days like Thrive Market is the best There's no one so far that's that beats them, but I also am imagining that The people who who they're catering to so think of Thrive Market whole foods like the audience or the type of people that like religiously shop at those types of places They are winning the war or at least they're they're appealing to them better than Whole Foods because They donate a free like they're doing good in the world. Yes, they're donating They donate a free member so every time you buy a membership From Thrive Market, they'll donate one to a low-income family Whole Foods isn't do that They they they screen every product to make sure it's like fair trade Minimum I would be interested to see I'd love to see the P&Ls right because some there's a lot of 2012 45 million So well, I'm curious you have a 45 million doesn't mean profit that much What I'd want what I'm curious about is if they're just an erase to build the network So maybe they're not super profitable right now because when you look at the margins in organic foods It seems crazy and then to be able to give some of that away and donate memberships and so that I scratch My head and it go like fuck. How are they really making that much money? And when you look at all the manpower it probably takes the ship and package and do all that stuff like that It's not a bad strategy to eat into the profits a bit as long as you can like keep at a growing You know at a certain rate That's a lot of models right now even like Netflix now as big as Netflix Isn't we talk all about them like when you look year over year the amount of money that they're Reinvesting back in the end of the business. They're the they're not making fuck tons of money It's not a bunch of people go walking at Facebook didn't make money for a long time Even though they're collecting your shit ton of money Yeah, you bring up an interesting point though as far as like the types of businesses that are gonna like You know exist in the future and who's gonna pay attention to Forward-thinking businesses are it's like do I want to put my money towards a company that I feels doing good in the world Or one that's just fucking absorbing everything and shitting on everything. That's right That's right. I think they're went their their strategy is Superior to Whole Foods because and Whole Foods kind of started this I think where you know You go through and you buy organic foods, but then they'll say you know fair trade certified or you know non-gmo project or You know you they'll they'll have like Like like charities and stuff to help give back to you know poor people or to help You know other countries that are growing organic foods and stuff like that But thrive markets putting their money where their mouth is and doing it like literally like literally donating memberships they're devoted to reducing their carbon footprint like that's a big part of their business model and because the consumer who tends to buy those products Tends to be a little bit more educated and affluent. They tend to want those things I mean what what's that what company do you guys think of when you think of that giving back thing like when that That wasn't popular 20 years ago. Mm-hmm 20 years ago That didn't you know give a shit about that where now it's like so important for the average consumer when they're looking at like Oh, but do they give back and are they so that that's become really popular Do you guys remember the first company that you saw ever do that? I know the one off top of my head that I remember first, but I don't there's got to be someone before them Well, who's yours? I don't know if we're thinking Tom's one. Oh, yeah Tom's Tom's really shook up at least the whole shoe industry by giving a pair of shoes away every single time that you bought That's that's how they got popular. Yeah, the shoe themselves or they're cool I mean, I like them, but they're not like they're fucking not well I know that the I don't remember the organizations that do like alcohol Like the lobby groups that represent alcohol or tobacco, but I know that for a while there And it was a joke where like Marlboro or whatever. I don't know who it is But they would give $50,000 to help people with lung cancer, but then they'd spend a hundred and fifty thousand dollars So everybody knew that they spent fifty thousand dollars So this the strategy to let have people think you're a particular way has been around for a little bit It's just the consumer today, especially the organic non-gmo type consumer Really truly values those things and I really really wants to see like, you know They want to see you really doing what you what you say you're gonna do and Thrive seems Thrive market seems to be doing it The best. Yeah, I think just as far as recently just diving into another one of our our sponsors who I didn't know too much about, you know, their backstory, but mere Had a very similar story where they got popularity because they got, you know, a really clean design a really awesome design As far as, you know, they're their water canisters and their their thermos the thermos isn't everything But what really like catapulted them was they're giving back and the what they were doing as far as like well creations and Addressing the water issue around the world and and so it's like now you get bigger companies like Patagonia Yeah, these are all like paying attention to what they're doing and now they're putting it in their store So it's like it benefits a business to Really, you know go out there and do good in the world other people will respond. It's hard to do that though it is take a lot of Profits the era of social media is changing is changing the whole game now people want to know the CEO They want to see how awesome the CEO is and how good they are they want to see the company's Treating employees, right? They want to like all these things now are becoming selling points, you know for for products Whereas before I don't think it was it wasn't as easy at least at least in the past It would cost more money maybe to put that information out Whereas now if you're the CEO of whatever company you have your own Instagram and you can talk to people directly or People can they have more access to things so it's become more competitive in that sense There's one more thing though thrive market their goal is to have because I'm in the same article And this was in 2017. I read this to be able to offer 50% of the products to be thrive market products I think that's where a lot of the money's gonna come from Well, that's the same model Costco, right? Yeah, it's that the Costco model or like you almost any supplement store model for sure I mean, that's what you do is you mark down and you make competitive all the name brands that everybody's household names Right that everyone's that everyone EAS, right? Everyone's familiar with that So you sell it at a price that you make no money You basically sell it back to your your people for close to wholesale and you don't make much But that gets them in your store while they're in their store Then you make money off your own product line, which all almost any of those kids that are working are grown adults I don't know how fucking how old everybody is that's working at one of those stores But they're taught by the store managers to push their the stores line because those margins on there are ridiculous That that models it used to be it used to be at least when we were younger that the the store store brand was this was shitty But today you're starting to see That store brands are stepping up their game quite a bit Costco was the first one like Kirkland Kirkland was is good quality. Well, everything is changing This goes back to the the debate of you know that I would say having with Taylor when you know He talks about branding and I'm like do branding is dying dude like so fast. It doesn't you know We're we're all rating now everybody just sounds like now you Google search something like you look at a product And you're thinking about purchasing something or you're looking for something You don't even know a name of the brand of what you're looking for and you just Google search it And then what you're looking at reviews you're looking at five star reviews and how many people have done that I mean it we're just in that we're in that era now where that matters more to you like especially if it's I mean, maybe it's different for like fashion like you something that someone's someone's wearing, you know Like the brands like that. I think that they yeah, it's more of a statement Right That's more of a statement and it's and there's famous people that are rocking the gear And so therefore you're trying to be like them whatever they're what they represent or whatever But as far as products that we consume, I think that it's really tough to Try and think that you're gonna build this brand office. I mean, that's cool Which I you still see that mistake a lot I still see a lot of people putting so much energy and effort Into how cool the brand is and it's like dude just get the ratings man Right make sure people like your stuff You're right though with clothes because clothes you wear it's so outward like you can see Nike You can see Adidas you can see but when you're buying like foods and products. I like nobody cares You know what the brand's I think I'm walking around with my bag of you know Brand name, you know peanuts. I could give a shit if it's whatever as long as it's good and good quality Then that's what I care about right right for a fair price exactly exactly. How's your allergies dude? I heard you This week the last couple weeks man It's even while this rain is gonna help. Yeah, the rain helps for a minute But actually it's worse because what happens in what we just had the last little rain was I feel good on the day of the rain But then afterwards see the rain hits all the the pollen and everything and it's And then the wind comes the next day and then it blows right up your nose So like you I get like a day of relief from walking around when it's rainy It's like oh, I can breathe. It's nice but then I know like oh fuck if tomorrow the next day brings on the wind and Normally it is when we have these like right these this this month is like this where we have a windy day the rainy day when it's kind of back And forth. What are your symptoms? Do you just get the classic? You know what's crazy? And this is I was talking to Trina this the other day like I I have different like flare-ups for different things like so You know if like fresh cut grass during this time may make me sneeze right But then and then pollen gives me like this itchy nose or a watery nose and then other ones will make my eyes like unbearably itchy and red like so and then even up to the point where I'll get headaches and my throat will get itchy and dry So that it just depends and I I used to follow this thing where it would tell you like today's a high pollen day Or today's a high grass day or it's whatever, you know So I would pay attention to that and then see what my son and I but I don't remember it all fucking sucks You know I'm saying at the end of the day It's like no matter what like if it's it's allergy season, you know I've I've always feel like I'm kind of sick, you know, but you're used to it You're just I could still do everything else in my day But I mean I'm dealing with the itchy throat and the sneezing you do that do you do what do you do? Claritan or I try not to do anything to be honest with you as much as I can yeah, so I try and But I have all of that of course in my house I have ever every brand you can think of of allergy medicine and I rotate them if I do use them That's changed a lot over the years. I used to have horrific Allergies and I would ask have to take like shots and wait you used to yeah Yeah, up until like maybe junior high then they started my symptoms start to go away. Oh interesting Yeah, so like when fresh cut grass would give me migraines like I would like I would play Soccer I'd play, you know baseball whatever come home. Just pounding had I couldn't see like anything had to like be in a dark room and Between that and then also just sneezing all the time and like eyes watering and all that shit is awful So I got a shot when I was so when I was in high school I'll never forget this because I was just plagued with allergies as a kid growing up And I mean I used to just carry sometimes I would carry a toilet paper roll like with me and just Because it was such a pain in the ass to have to get up out of your desk all the time and go do blow your nose Really do you have an intimate relationship with toilet paper dude? I do. Yeah, isn't that crazy? One of them is allergies the other one is your parents don't have fucking toilet paper But I had it forever and it was just I was miserable right and then I Then I worked on it on a dairy through high school which made it even worse, right? I'm out there with all of it Kicking up dust and I would I'd go through a whole roll of toilet paper on my work shift and It was my senior year. I would I had heard that like there was like this Steroid shot that I could take that was supposed to help allergies and I asked my doctor for him He's like, oh, you know, we really don't like to you know Give it to people unless it's like really necessary or I'm like well I have fucking terrible allergies and I remember telling him like I just want to have a good senior cheer up trip to where I don't feel like I'm plagued by these Allergies the whole time and so he gave it to me like reluctantly, but he did And it was crazy because my allergies went away for years. So that was like when I was 17 They didn't start to come back till I was like 25 So I took this steroid and all of a sudden I was miraculously like cured no allergies again I was like, oh, this is fucking amazing and then at 25 I started to notice kind of like lighter symptoms of it and then each year after they started to get kind of Bad bad bad back to where I'm at. Have you noticed any impact on lifestyle with your allergies? Like if you're like nutrition or sleep or anything like that if it gets better or worse irritable Just more irritable. Yeah, I'm a bear when like if if it's really bothering me So little things will like I was just given Katrina a hard time I'm like, you know, you you tend to ask me the outdoor chores and shit like when I'm fucking You know bring it up when you want me to go do this outside do that outside I'm like, man, I'm dying over and I don't really bitch about it, right? I mean I talk about on the show, but but I mean like if you like eat a certain way Do you notice it makes your allergies worse? I mean like are there any is there anything in your lifestyle that makes allergies worse? It's what I meant. No, there's definitely nothing in but I mean, I guess Maybe if I were to be interesting to try and do like a fast like during like if I could anticipate that this was gonna Be like a really crazy week. I wonder right because I know I know fasting Reduces inflammation pretty dramatically while you're fasted and I don't I totally notice it. I notice for me I don't get severe allergies like like you do at all But I do get them and I get them more if I eat foods that I know I tend to have intolerances too so it'd be interesting for see I what I haven't done is Like a I'm eating really good right now So it's kind of hard to say like oh, maybe if I was eating really bad right now worse be worse So it's kind of I believe they would be just for just just for what you said the inflammation, right? That alone has got to make it a little worse. It should because I so I used to take Zyrtec or Claritin every single day and then I read that they Interact with the the choline pathway in the brain, which is an important like for cognitive function It's important pathway and maybe long-term. It could be Maybe bad for you might increase risk of things like dementia Alzheimer's all that kind of stuff So I said I was gonna go off of it. I feel like I built up a like almost like an addiction to it Because when I started going off allergies gate were way worse than when I went on on them in the first place So I had to like taper myself. So it took me six months to taper myself off of Allergy medicine to where I went from like one tablet to half tablet To a quarter tablet to a quarter tablet every the day and then eventually got rid of it And then I still had allergies and now I don't seem to Get them as much and I'm wondering if allergy medications Can cause that rebound effect, you know I'm saying well I definitely I definitely have Felt that before where I have become dependent on it, which is part of the reason why when you asked I said I don't take them I try not to take so you notice something like that. Oh, yeah, I used to I mean I used to take, you know Fucking allergy medicine every single day, especially during the spring like that was it was just regimen You know, I just get up first thing and I would do it right away But now like if if if I'm just sneezing a little bit I have to blow my nose once or twice like that's not enough for me Like I have to be miserable like it has to be really starting to bother me I took it this morning because I was really miserable yesterday and then this morning I I wake up and I'm sneezing already like if I wake up and I'm already and I'm in my house And I look outside and the winds blowing around I've had it like that before like I know like okay It's have you had a sneeze attack like where you just can't stop of course. Oh, so I'll take I'll take today I took one but yesterday I did in the day before I didn't so I'm always I'm always trying not to take it, but then I also know too There's a point where I don't want to be miserable why I'm trying to work and do things and so I'll but I have felt that before Where I'm taking it every single day then it gets to a point where it doesn't even feel like it's helping that much And then when I don't take it, it's like I'm miserable. So absolutely. I think you build up article There's an article that Doug just pulled up title is can hook worms cure hay fever So this this is and no, this is interesting because let's add worms in the mix Well, this is interesting because so allergies are autoimmune, right? your body's immune system is having this this reaction that it shouldn't have for things that are probably benign and It's causing inflammation. It's causing you to feel like you're sick. You can get migraines all these different things so in in the context of autoimmune, it's like Having, you know any other type of autoimmune issue and so they've done studies where they'll give people a parasite And their autoimmune issues will significantly decrease like Crohn's there's a couple Articles on that where people with Crohn's will give themselves hookworm and then their Crohn's disease will go away And they're not quite sure why and they think it may be because the immune system evolved through You know hundreds of thousands. Yeah alongside all these things and because we're so clean and because we have none of these problems It just becomes hyper vigilant and starts attaching attacking things that it shouldn't or it's not supposed to and so That's what that order gives them a real threat. Yeah, like to kind of keep them in check Well, dude, this is why so kids that grow up on farms or around pets have lower allergies Than the or asmas I should say then kids who grow up in urban areas or kids who grow up with without pets It's that whole what are they called the clean hypothesis or the two clean hypothesis? And so that might be a part of it where you you have a parasite or something The way I look at it with allergies is whatever I whatever I can do to to reduce any autoimmune effect should benefit allergies too You know i'm saying so for me, it's usually gut issues So if I if my gut's healthy that I tend to notice, you know better allergies But I used to have asthma when I was a kid all the time. Did you guys ever have as do you guys have asthma? Uh, no never had asthma But um, yeah, that was a concern though because I've had one of those attacks where it was like It was you know felt like asthma, but I didn't have to have one of those inhalers But yeah, I did you I did bad really bad really bad when I was a kid. I outgrew it Um, I outgrew it in my kids always got teased when we were kids with asthma. Yeah The easy ones. Yeah, you could try if you want See what happened You know, this is probably why I got in a lot of fights when I was a kid. I think people misunderstand Right the defense mode. They had a bad bad estimation. They're like, look at this kid. He's gonna be easy He's beating me up. I just got it out in Durham Did you see did you guys see that on the forum the post of the they did a I was like 12 of our of our guests including ourselves if you had to pick who would you pick? Yeah, that was silly. I thought it was hilarious It was like pick three of them to fight next to you and then you have to fight the rest of them I like I like the answers like where they just pick paul check just by himself I agree with that everybody should pick everybody should pick dug in that everybody should pick dug I think I think I think robert overis is definitely the first robert for sure on that How would you fight like robert over is do you couldn't what would you do you couldn't you got to like bow and arrow him Oh, I would I would attack his his balls the entire time. Wow. Yeah, he's not you're that guy You have to go bro. He's a he's a fucking mountain Oh, yeah, I bite those fuckers right on on the ball You know, there's I you know, a lot of people think that size doesn't matter, but there's there is a point It doesn't matter who says that whoever says that is an idiot. Oh, yeah Well, people know there's people that think that like and there's so they have weight classes There's some truth to that I remember when we used to we used to run around and getting fights all the time My cut like if I if I if you were to ask me like who's the one person you'd have Have your back in your life that you know of that like I've been in fights with and that's my my cousin and he's probably 160 pounds fucking wet. Yeah, you know what I'm saying But we've been in fights and I remember when we were kids he was crazy because we just get in fights all the time and We would get into these brawls and before it went down My fucking little cousin would be be the one of the smaller guys that of all of us Would go find the biggest guy in their group and like would fucking just hit him and just start That's how the brawl would start when he'd go find the biggest dude and then take him down And it's just you know, so there's I think there are examples doesn't beat skill Size doesn't beat skill, but size matters But he aren't a surprise but somebody Robert oversize and train as trained as he is That's what I mean Yeah, like he could just grab a lot of the average human's head and just kind of like squash it I feel like he would grab your game of thrones. Uh, yes. Yeah, dude. Yes. I feel like you could just grab out and just Grab your skull and just gray squish it dude I'm always just floating because his hands are so massive. They would just engulf your whole entire school Yeah, but you know Somebody who knows how to fight really really well who's also decently sized probably, you know, that would be the guy You'd want to bet on that's why I picked myself I know what I'm like. I'm not the biggest guy. You know what I'm saying? You're already on your side, though You don't have to pick you. Hopefully you fight for you. Everybody knows that right Dude this weekend. I was driving by the the stadium over here the shark arena You know, they have the big I gotta tell you guys this because it fucking killed me You know, they have pictures on the billboard. It's like electronic and it shows you who's performing At the arena. Yeah. Yeah. Yeah. So they had a big picture of uh, Andrea Bocelli. Do you know who he is? No, no So he's the he's the he's like an opera singer famous Italian. He's blind, right? Yeah. Oh, I mean the guys So he was on american idol once as one of the one of the you know, they have the guest coaches or whatever And he was teaching the the the singers how to Project their voice with a lot of power And he was laying on his back on the floor and he was just oh and it was just so powerful So he's extremely talented individual and he's blind So we're driving by and there's a picture of him At the billboard big billboard and his eyes are closed, right? So I My daughter's like, oh, she's like they messed up. I'm like what she's like how stupid they screwed up She's like he didn't he blinked I don't know what she was talking about. I'm like, what are you talking about? I'm like, he blinked. I'm looking I look up I'm like I started dying I'm like, do I tell her that he's Bro, I almost fell out of the car. I was laughing so hard Because I when you look at the picture it's so great kids are so innocent So, you know, remember that show the bill Cosby show right the kids say the darndest things They're the fucking the best, right? They have no filter. Oh, so yeah this weekend. We had um, yeah zero filter We had uh play dates. So we my son had his friend over and my daughter had her when her friend You still call it play dates like when do we stop calling it play dates? That's a good question. I don't know. Let's call it hang. I'm already trying to institute this log Because I can't fucking stand that term play date because you don't like to be the one who's orchestrating It's gonna play dates with my two boys. Yeah, like no, you're just gonna go hang out with your friend Like what the fuck are we doing here? Well, do your do your boys actually use the word? Yeah, oh they've been conditioned. It's like this this term everybody uses because they're their their parents go to their parents And they're like, we're gonna set this thing like one of the fights they could that you you and your wife have right here behind closed Stop telling my fucking boys. They're having a play date. It's just one of those things that eats at me all of them Like I didn't call it a fucking play date when I was a kid, you know, I just hung out with my friends Like can I go hang out with you know rick or whatever? Like I was a dick No, but we had these kids over and everybody's having a good time and we're playing music and having fun and then you know For dinner, I'm like, well, you know They have friends over we never serve them like, you know, quote unquote bad food or whatever So I got pizza and then I gave them juice boxes And my kids are so so Jessica was laughing She's like you could tell that these kids eat so healthy because we give them juice boxes and they're like Yeah, oh my god. Yeah, they're drinking like this is so delicious and sweet. It's a fucking organic juice box It is so excited that they get to drink juice, you know, that's funny. Yeah, maybe I should give them some more More often keep it in the keep them in the in the basement all the time. Would you do this? We get just I said you were out on the beach. Yeah, I went and took Oh, what was the weather like? Dude, it was amazing. Actually I'm and I mean half of San Jose It was trying to make their way over too. So yeah, it was fun though. We we went and took the dog around and And then I basically just worked on like skills with with the boys as far as like, you know playing catch Like that's our big thing now, dude. It's just any given moment I'm just gonna like play catch with them and take them out to the field and work on You know hitting and ground balls and all that kind of stuff, dude And it's paying off. So yeah, they had two games this weekend. So I was like, I was like daddy You know sports dad mini van guy like all weekend, you know doing that thing So are there any parents watching that you just want to punch in the face? Yeah, you know, it's interesting. So Yeah, like yeah, I punched one in the face. Yeah No, it's not at that level yet where it's like People aren't really into like their kids performance yet because it's they're so young and it's just not having fun Yeah, it's about I'm fun and it's chaotic and it's kind of funny to watch But uh, there's this one guy Who decided to bring his chopper out and like we're all like the bike like a the motorcycle I think the helicopter The billions episode just the other day. I was like, oh the dude flew in. Oh my god. Keep matching. Oh, I would give those Shit. Yeah, it's Arnold's fault. Yeah, no, so he's driving up and down this one road That's like right next to the field and forever just And we're all watching the game and I'm looking at the parents I'm like who the fuck is this asshole? Like what like why is he doing this he's practicing for like some evil kineval jump over this weekend or what? You know what the fuck is going on over here? He just kept back and forth and back and forth and like kids are all playing Everything I'm like where he's gonna hit one of the kids. Was he somebody's dad. No He's just some guy on a bike Some cool guy. It's so cool. It's so much attention for single moms. Yeah, maybe that's what it was. That was like his little his little call Right That's the equivalent that's the equivalent of the dude that like grunts and yells how loud and drops a dump in the fifties You know, oh my god, it is it's the same guy. It's a beast. Yeah. Look what I'm doing is on his bike On the weekends. That's what he does. Everybody look at me. Oh, so obnoxious. I couldn't believe I'm like, god I hate that. I hate that when people are just like so obnoxious. So my son plays volleyball now, right? For the school and there's these there's these two parents that are just obnoxious as fuck They're super Mean to their kid first of all. No, like every time their kid fucks up and he's one of the better kids on the team So awkward. They're like, uh They get so mad and they'll shake their head at them and be like, you know, just just asshole parents, right? It's not like encouraging and like in firm and supportive They're like you could tell it's a reflection on them. That's how they treat it like my kid sucks You know, they're super loud super annoying and here's the part that annoys me the most They're severely obese now. It's not because they're obese. I don't care if you're obese That's that's your body your life But when you're sitting there yelling at fucking kids playing sports And you're telling them that they suck because they couldn't get a volleyball that they Slid across the floor to get and you could barely get off the fucking chair Without, you know, assistance because you're 300 plus pounds. You don't really I don't think you should shout Couldn't slide that hoagie away, you know, yeah, I don't think I don't think you're just saying if it wasn't my kid's school I for sure For sure would have said something 100. I would have looked at him be like, wow But you probably couldn't even hit the ball over the net. Could you I can't wait to see you guys When your kids get to like high school and it gets like really competitive because right now you're right It's like right now. It's the fun. No, it's fun right now. It's innocent. Everybody sucks right now Pretty much everybody sucks. There's oh the kids that are good. You're just like, ah, you know, even the kid that's good sucks You know I'm saying he's just like a little more athletic That's they're getting better now because my son's in seventh grade now So you're starting to see like more athleticism, but you're right because like my daughter she did She plays basketball at the ymca and the kids are just terrible I mean there's a couple kids you could tell they play basketball with their parents a lot But the rest the kids are my daughter's like she runs a lot She's definitely excited to run but she gets near the ball She has no I'm like get the ball. She'll just run and she'll hold her hair too. While she runs out Free your hands up. There's no need to hold your hair. You know I can we play I just would love to watch you screaming at your kids playing sports I think you just it's got to be such a great clip My friend so my my youngest he was playing his best friend's team And so it was like so frustrating because he he hit it off the tee And he's kind of running the first base and his friend James is like playing first base and they're like Yeah, that's they start goofing off with each other, you know And so like somebody else hits the ball and they're still like high-fiving and like doing cartwheels and shit I'm like Run around the bases and he's just like kind of trotting around and like, you know doing ninja kicks and stuff I'm like what the fuck That was my daughter dude. It's funny, you know, you just like go with it Her and her friends are like there's like three of them and they're just like they'd like stop playing They just did the quarter party together. I'm yelling. I'm like a tea party Hey, man, hey cool uniform run to the ball. Get the ball. You know, they're just playing. It's hilarious. How was your weekend? That was cool, man. Uh kuchen and I on a whim we we uh Went and got tickets to the warriors game Uh went there dude. It looked like you had awesome seats, man. Yeah, it was four off the court, man Yeah, yeah, actually it was funny because we got the tickets and then we we first got down there and like so that The right behind court sider with like the a seats, right? and they're like a four section and it wraps all the way around the arena and We we went on row four at first and so like one of that first video of like them like, uh, I don't know if you guys saw my insta story where I'm videoing. I'm actually like 10 rows behind my actual seats and I was telling Katrina. I'm like, man I could have sworn when we bought these It felt like it was closer on the picture that I you know, I purchased I mean this doesn't seem that different than the last seats that we sat at and she's like I think we're in the wrong ones and like so she walks down and then she like weighs me down there Thank god She put that together for the game where we would have been sitting like we had these amazing seats that we had And we were sitting back like 10 rows because that was row four So it was row four that we were in but we should have been in a four And uh seats were amazing game. Well, I love so I'll be tonight. I'll be at the the sharks So it's playoffs hot playoff hockey playoff fastball right now, which is Partially part of or it was one of my favorite times of the year Uh sports wise, especially when the sharks and the warriors both are in and nothing is cooler than Game one of playoffs at home like your first game at home in the playoffs Because you electric and I don't care if you're the eight seed the one seed the three seed Whatever everybody's team at that point has a chance and you're fucking excited like I've been to like all the games Right leading all the way up to championship games in the season and you know, sometimes you still go to a game I've got playoff tickets, but then inside I'm like, this is not our year I can just tell the way we're playing where everybody has hope game one and you can feel that energy when you walk in It's just fucking incredible. So do you buy any video best Do you buy food when you go watch these games at the shark tank? Uh actually that well, so at the warriors game we Katrina and I fasted and then we went to jack london square And we had scott seafood on the water afterwards, which was great. I had lobster and steak So sometimes we'll fast. Um, it's harder in the evening like when I go to the the suite when I have I was gonna ask you like what what are the what are the if there's any good food choices? Because when I went to go see the cirque, I didn't really pay attention to a lot of the food So I only went out of the door and saw the couple that I could see and there weren't really any good choices But I'm wondering are there well, so it depends on what suite we're in So there's so I have two sweet connects ones ones through a guy that I I've trained the one that you guys have been in And then we have Katrina's work because Katrina manages, uh, this well doesn't manage but she gets to Set up who's who they're taking care of in that suite. So tonight we're in Her suite when we're in her suite. She also Cashes out and writes the bill for for the food So we actually her and I will go through the menu and go like oh, let's get some Some salad and at least some chicken strips and then cool Yeah, there's some there's some options that we can do that are like Like less fucking bad than like what what normally most people and they'll get the cheapest stuff Which is like pizza and all the fry foods and then when it's that I try and try and stay away from that as much as possible Other words I fucking pay for Today's quads being brought to you by chimera coffee It's the only coffee that is infused with all natural Neutropics for a cleaner calmer and more focused buzz without the crash Put the chimera link at mind pump media.com and input the discount code Mind pump a check out for 10% off It's the motherfucking quad The eagle has landed Quique quad All right, our first question is from the village crazy lady Why can't I do a box jump? I'm reasonably fit, but can't do one fear Yeah, that's a massive component. No, I'm serious. I mean, uh, I have trained I'm assuming this is a female because of the lady the name here I've trained a lot of my clients and the ones that I've taught to do a box jump that really struggle that even the ones that are really fit It's just the fear It's the fear of jumping and not making it and hitting their shins is was typically what keeps them They have the leg strength and the power to do it But if you've never really trained To like jump and like to jump at heights that you've maybe never jumped up to before like think about that like when you're just an average 25 35 45 55 year old Like how often do you jump like how often do you guys even jump anymore? Well, just getting everything to work as hard as as hard as you can like I mean, maybe like what do you never never, right? Well, how often you jump like literally you have to intentionally do it. Yeah And so a lot of people, you know, even if you're fit and you like are lean and muscular and stuff like that Just don't practice that skill set and you know, you're asking your muscles to fire differently than like a grinding strength move So you may be able to squat 200 pounds or whatever or leg press x amount or do these totally different mechanisms Totally different and so it seems so foreign and then that's the fear the fear sets in and then it becomes overwhelming And then they're like, oh, fuck this. I don't want to jump skill like anything else You have to practice So I mean if you want to learn how to box jump you have to start With a shallow a low box I feel like there's an extension to this question Doug. I think she wanted me to sing My my answer to this. Did you really? Yeah, she did or or or she did it right over your fear you crazy lady And I don't know I thought you wrote something. I was getting I was getting already right back in my chair I was like, what did you put together for this lady? You kind of made a big you kind of made a big deal for nothing Justin, I always do that. I always do that. I just I was like trying to acknowledge it Because she put it out there uh, but yeah, no like You have to you have to go through the process of really connecting to your body first and foremost and I think that's where The biggest miss is with everybody that goes to train is that they haven't even really even connected to their joints And how they're supposed to function yet and how to recruit at You know a higher amplitude. So what does that even look like? You know, you have to learn how to Go through those processes and I think that Isometrics for me. That's why I was kind of drawn to it. It's like it's this process that's safe That really teaches you that process of being able to get at a higher amplitude Get that higher demand recruit You know like everything that you need to be able to produce enough force To to jump jumping takes requires a ton of force That you have to intrinsically be able to produce on command its speed its power And power is a skill and you know, how often does the natural does the the average person I should say Need to have the skill of power not often I mean, it's it's it's probably the last thing that I'll train the average person to develop However, here's why it's important if you do fall if you do trip if you do You know if you're carrying something and then you're going to drop something You don't want to break it so you react very quickly to grab it If your kid falls down or you hear something and you turn real fast If you don't have the skill of being able to control your speed and power That's where injuries tend to happen. So when you hear people who are fit who tend to hurt themselves A lot of times it's because they moved in a way that they typically didn't move But they didn't a fast way, you know, I mean like how'd you hurt your back? Oh, you know, I tripped and I had to catch myself real quick and then I pulled my back Although they're very fit. So it is a skill. It is something. It's funny That we asked this question. I just watched this documentary on human evolution on amazon. I can't remember the name of it But I know that's somehow in the title of human evolution. It's fascinating And they were talking about how They started off by talking about how humans one of the things that makes this so different is our ability to walk upright And the muscles involved with you know, they say that's like unbelievably fascinating Like it's like an anomaly. Oh, yeah, it's like we're not even designed to be like well, no upright Is that's a huge piece of us being you know, who we are and able to do what we do And if you look at oh, that's it the evolution of us. Thanks. Thanks, Doug If you look at like the pelvis of Like other primates and some primates can walk upright They just don't do it very efficiently or effectively if you look at their pelvis you can see that the insertions For glute muscles is so much smaller. They have such small glutes And the reason why humans have such big asses even people who think they have flat asses We still have big butts compared to other primates Is because the glutes keep us upright as we're running our upper body wants to pitch forward And the glutes are constantly contracting keeping us upright And it's also what made us apex predators one of the things that made us apex predators because The fact that we can run upright conserves energy and allows us to and we have these big joints big knee joints big hip joints We were made to run for long long long distances. And so on the documentary they were showing These modern hunter-gatherers from Africa And so these African tribes that still exist today that still hunt In this fashion and they were showing these fuckers run And it was incredible like i'm watching these guys run and they're barefoot They're basically barefoot or they had like one thin piece of something underneath their feet So they're like Definitely on the forefoot and is it like really close to the body as they strike You know, I didn't see their feet they didn't show because they were running through grass But they were showing them run quite a bit and there were Men who appeared to be in their 50s and 60s running alongside other men in their 20s and 30s And they ran so effortlessly such nice posture And it was almost like Like if we were going for a stroll and we're talking to each other that's what it looks like and they were hunting So they were chasing down like a gazelle or something And they're just and it's like constant fucking running the whole time And then the gazelle finally gets tired because they overheat animals overheat and they have to stop eventually So the gazelle gets tired and finally just to exhaustion Lays down and then they run up to it and they shoot it with their arrows and then that's how you hunt And so, uh, it's it's pretty fascinating. So, you know, we talk about things like jumping running You know these kinds of movements they they their skills and if we stop doing them I mean, it's like not imagine if you never walk, you know How how hard would it be to walk like if adam made a great point about the fact that we never jump If you never jump and you expect to do a box jump like it's not going to happen. You have to slowly Like I would say terrifying. Oh, I would say practice jumping In place and then jump on something shallow and then work your way up Yeah, yeah, I would just work on that exactly that just jumping straight up as high as you can That's where those um It starts slow too because if you never jump and you sit there and like I'm gonna jump as hard as I can You might pull something. Yeah, you know, I mean because you're so Things aren't firing the way they you want them You're not just fast twitch movement like that in general like if you're not accustomed to doing it very often I mean it it really needs to take like a progression progressive approach to it Because if you just jump right into it, I mean, that's where everybody pulls muscles Like I see it all the time especially with that Oh, I used to rip into my trainers that would be teaching box jumps to clients That I could tell just weren't even ready to be doing box jumps And I could tell by even the way they did you celebrate when they when they come down Yeah, they locked out knees and I'm like, whoa, dude, what are you doing? Having eggs shells. What are you doing having her jump up like that? She's not even ready to jump up like that Like you can't teach you gotta first teach someone how to jump straight up and then actually land appropriately Before you should be teaching them how to jump up onto onto something first I'd say, you know as far as fitness What does box jumping contribute to fitness? Well, it's the skill of jumping is what I think you're going to get the most out of Box jumping from a fitness perspective Yeah, it makes you breathe hard build stamina some power But you can get those things without having to do such a relatively high skill move Do I think it's important though? I think if you're fit if you're pretty fit I think you should practice it because it's extremely important I think it's something that is is so important that it's we naturally do it when we're kids and then we lose That ability and then you don't anymore like I mean ask yourself I mean, there's not a lot of times where I do this today anymore But it's probably more so because even myself has a little bit of fear But in the past you walk up to a fence that's four or five feet and I just spring right over it You know, I would I would just put my hands on it jump right over it Where now I might look at that and go like is there another way around this thing? Yeah, is there a gate somewhere like or I'm gonna climb it and then go over where you know And that's just because I've even lost it. I mean I I recently Before the Achilles when I was getting ready to get back into playing basketball I was getting back into training my box jumps And you know, I remember the first day in the gym going to do it It was a trip because I hadn't done it for so long and this let me tell you being a guy who played basketball So live had a decent vertical Never once thought about that this being scary and that's why right away I answered this question with fear because I felt that fear for the first time in my life Like looking at this this box that I know I for sure know I can jump higher then And the hesitation that I had to get up on it And even when I first jumped up on it, I barely got on it And I thought like whoa that kind of freaked me out a little bit because That was something that I could have done really relatively easy Just 10 years five 10 years ago and that was really challenging But that also was like a flag that went up for me. It was like oh wow This is something that I should pay attention to because I don't jump a lot And it will be a skill that I will lose if I don't find a way to incorporate It's interesting because the ability may still be there. It's just very much a psychological barrier like so just And I know that just looking at certain things like you look at it differently If it's if it's hasn't been something you're confident You know by doing repetitively like now all of a sudden I'm trying to throw an old skill out there that I know I used to do awesome, but It's been it's been years and I would argue that the the psychological piece is part of the skill It's part of it, right the fact that you you're scared of it I mean that's going to affect your performance for sure in practice makes perfect the way that I use Plyo type training because I don't do a lot of plyo training, but if I do do it I use it either as a post activation potentiation. So I'll do like a heavy set of Low reps of squats and then right after I rack the weight I'll do like two or three hard jumps because that's been shown to activate more Fast switch muscle fibers or I'll flip it and do the opposite where I'll do You know three or four hard jumps and then I'll go and then do my squats and both ways I always notice a little bit of an increase in muscle and strength You know, so yeah, I just feel that it's one of those things I want to maintain as much athleticism as possible and as much function You know as I'm capable of and so it's It's great to look good or whatever and like be confident in who you are But to be able to do things and like you mentioned jumping over a fence or like I was just I was just playing around the ball with my with my puppy and uh, he was He was being a little shit and was like running away from me and I was trying to get him So I'm doing all these cuts and stuff like I was doing in football You know, I'm like trying to like box him in and so I'm running on this field And he's like running away from me super fast And it was just kind of funny because he made this like ridiculous cut Left and I tried to keep going but I lost my footing and you know If I didn't have maintained any sort of like Pliability or any kind of like um, you know work with my joints I totally would have rolled my ankle or like messed up my knee or something But I just rolled with it and did this like crazy like like barrel roll and I got up and Courtney was like laughing at me because it's like I mean, I would age serious shit Wouldn't you guys agree though? This is a lot of how uh when you get older these injuries that you see pop where someone fell and broke a hip or whatever You're in my head right now. Yeah, I'm thinking this is probably more important to practice things Exactly stuff as you get older than it is even when you're younger. Yeah, I mean I know for sure I've lost a lot of that ability to jump a move and do those kinds of things like Because I never do it, you know, you never practice it right right Next question is from Thayer 2513 If you were programming for your co-hosts, what would you include? Would you build it? That's a funny question. Would you build it for their strengths or their weaknesses? Oh, this is funny. What a dick. This is funny. Just didn't pick this one. Yeah, I thought it was a funny question Well then go bro. Let's hear your programming. Let's program one of us Here's the thing. I think that um, you guys are both responsive to whatever is in front of you Like, you know, you're open to new ideas, but I I mean, I just I really want to like create this athletic You know, like we just talked about this the last question for sal I would add in like jump boxes biometrics. I'm gonna add in agility You know, I'm gonna add in a lot of stuff that's like super outside of his comfort zone, but um, we'll If you he's got the strength. Let's let's do the foundation is there man. Let's get let's work on the function Let's do this. Let's pick since we pretty much have designed programs this way Let's pick a program that you would make the other co-hosts do and with with what emphasis So for example, what you're saying to me I hear like I would make I would make sal do maps performance with with an emphasis of We'll jump or something like yeah, think of that for each one of us What program would you force us or even the phase of a program? Would you would you drive home the most? Yeah like mass performance for sure with an emphasis on just power and speed and so just getting him uh to to Do more more stuff like like power cleans and like learn that skill just would be fun to get him to experience that Because he's already super strong, you know deadlifting and I want you to see that move that way to accelerate It's speed on another level and then for Adam Um, I think just um, let's see. I think I'm the most complete. So yeah, well no Because you've worked on the mobility piece and you've done a great job as far as that's concerned in depth and Um reinforcing your joints and that went through that whole entire process So I think from from here it'd be more of a powerlifting type of a program just to Just to kind of get you a little more dense to then build off of that going back into like more of an aesthetic kind of a mind so Just I don't know. I enjoyed it watching you kind of really work on deadlifting and getting your numbers up I know we did that to you like for for a stretch there, but then went away from that Uh, but yeah, even just overhead pressing like heavy and doing things that like really challenged you as far as like the weight was concerned That's what I would do. I think Adam's pretty open to doing a bunch of different stuff A body weight maybe body weight training cycle or jazzer size since that yeah, one of the three to fuck dancing I should have said that we'll do maps dance for you Have you just learned how to hip-hop this I knew this was going to turn into like like how we could fuck with the other guy the most Yeah, so bring it on to me. You know, I got you guys Justin would do maps tanning. You know what I mean? No, I think uh, I think for for adam body weight just because we haven't since we've all been working together You haven't done like a full body weight training cycle, right? Yeah, and then for Justin easy bodybuilding I would have you do Straight up like maps aesthetic. Yeah, and and what we would do is adam and I would just break down your body And then yeah, like bodybuilding style like okay, develop more of this Develop more of that reduce your glute size because it's how we're powering the rest here And have you shrink your waist, you know, like what are you doing? Yeah? You know, yeah, but I don't know I I would agree. I would I would probably I would sal I would perform it. I would performance him because I think that would be a great place to spend some time Um, I'd also keep pushing him in the direction that I know he's already kind of going Which is because it was such a game changer for me was um the mobility piece like continue to Work on your your ability to get depth in your squat your thoracic region I think I think your which is areas that you're already in right now But I would for sure would would drive that home in the programming And then just and I probably would do the same thing as far as when sal said I'd put you on Maps black and then I'd bodybuild you it's because you got such a great foundation You're a big solid guy with lots of muscle mass I would love to just to get my hands on you and carve you up Like I would love just to go like let me build this the way I would want to build this physique Dude because it's fucking strong as fuck, but let me let me let me sculpt it to look See just and walking around with some panties Whoa That escalated. Yeah, I have just to walk. So you're really thinking just to be walking around with his meals You know you have like a chicken breast and broccoli pissed off. You'd be so angry like fuck you guys Now that'd be it'd be fun. It'd be fun to do that. You know, but you know, I mean We all love working out so much. I could kind of I think I could get into anything once I get past that initial hump of The fact that I'm not doing what I was doing Then I can kind of get into like right now you guys know how I'm training right now And it's very different than what I've done like this morning I did zurcher squats like like as part of my workouts like the fourth third week now that I've done zurchers And I got up to 225 and I was doing 10 good full reps and for me That's heavy because I'm just starting to get used to how to support the bar and how to do that and it requires better thoracic mobility from me But every time I you know get over that initial hump of oh, I'm not good at this and then I start to see And I get over the fact that I'm not gonna enjoy it Not only do I enjoy it, but the progress you make Is so much more I mean it's so much more dramatic like that's the take away It is because take away is that it's crazy when we do these things that you probably wouldn't have done in the past You do them consistently for a while how much the body responds especially for guys like us who have been lifting for 15 20 years or more like it's crazy like you've you've done every exercise probably a bajillion times and Some of those you may have only done like a hundred times and those ones you've only done a hundred times Probably will make the greatest change for your physique that I put this together a while back Which I mean I'm always seeking that like that's where I like being in control I know that if I'm about to train a certain way And as much as it sucks at the beginning because I'm not good at it That also tells me that my body has lots of room to adapt And it's going to be more responsive than than falling into the the types of regimens that I typically like to do Which is why I'm always outside the box like that. Yeah, so like for me With the searchers I just talked about right? I've only been doing them now for Four weeks and when I first did them I went up. I was only 100 115 or 135 pounds maybe it was 135 now I'm sure I could have lifted more But without perfect form. It's a new movement. It's something I haven't trained a long time So I only went up to 135 and I did I would do 10 reps and anything heavier And I felt like my form would start to break a little bit just so I wasn't used to it Bro this four weeks later 225. Like that's all hundred and my form is still perfect. I'm sitting back. I'm real good Bar comes down to my legs. I'm doing everything good. So like would I get those kind of gains on the same fucking routine all the time? No, like if I just pushed, you know, my favorite exercises It'd be cool to gain five pounds in four weeks if I added five pounds to my max deadlift I'd be excited But how much bigger of a difference is going to make on my physique Adding a hundred pounds to a lift and this is what happens when you do movements and exercises and techniques that You're just not good at or not used to especially ones like that I mean, that's just a great compound lift all together It's a squatting and then and then actually front loading and holding something like that at the same time like well So I just did uh to try to throw this one on your routine since you're doing stuff like this I did uh, I grabbed the hundred pound sandbag and did walking lunges across. I want to do that So I want to do that. I just don't have a bag at home You know because I work out at home, but I we have the bags you'll get on your back Oh, just it's oh, I mean it's so it was it was a and you would think because I think like oh I can do walking lunges with like 225 on my back totally different But holding a hundred pound sandbag just carrying that is already hard to just keep a good grip keeping it in close to the And then do walking lunges. So a single leg is hitting that at a time Oh, here's the other one that I've been doing now. This is probably week number four Is the z-press which I never did z-press on a on a so I never did z-press on a consistent basis Now when I first did a z-press it was legs wide apart legs straight Right so the the easier way of doing because you put your legs together. That's real hard Which we learned from Robert Oberst, right? But legs apart. I was doing 65 pounds That's it I would put a 10 on each side and just it was hard because you have to sit upright my hamstrings are tight I have to get my thoracic spine to whatever and if I went heavier than that I could tell my former breakdown this this morning. I did it with 125 Let's go away for that. Yeah 120 but feet together Feet together. So and that's just my body's learning how to do it I mean, that's a huge improvement Think about how fundamentally different your body is when you're able to do something like that So, yeah, once you get over that initial hump of trying new things and sucking at it The gains are amazing. Get those newbie gains. We're out nemes next question is from arias randy 14 What are the consequences of working the graveyard shift in terms of muscle growth fat loss And overall health negative on all of it, right? Yeah, it's terrible. I just remember because courtney had She'd started nursing And and that was only that was the only shift available and it was so Taxing on her health and her well-being and just to be able to come home and Sleep during the day when it's a little sunny and it's like you're You don't get all the sun and and all the benefits of that like so, you know, you're deficient Um, you know on that level like just the the overall quality of sleep goes way down and just think about What we've learned as far as the importance of sleep and you know, like balancing out your hormones and getting you Proper recovery. That's that's challenging. It's really hard to answer this without negging the personality Isn't it because when we'll give them some tips afterwards. Yeah, well definitely, but we weren't designed to do this Yeah, we weren't designed to work through as humans. We just we did not evolve to You know work stay up when it's dark and the sun goes down work your ass off and then to actually sleep during the day So, I mean, I think you're going to be fighting yourself on all aspects of muscle growth fat loss and overall health every negative health Chronic health issue that you can think of has been has been connected to being worse With people who work graveyard shifts. So cancer risk goes up dementia risk goes up alzheimer risk goes up diabetes risk goes up Um, everything everything is I thought it was fucked up what I said It's like I'm gonna make you Yeah, you're never gonna sleep. Well, I thought it was fucked up what I said. Well, you know, here's Here's the thing like, you know, I want to just be honest like I'm not gonna there's no hope Right. Well, this is good. You need to know this first off. You need to know the risk so that you take Remitting them or at least ameliorating them. No seriously Because it's a big it matters more. You're bringing in your daddy voice. This is this is a bad like here's a deal Like adam said for up until electricity was widely used Humans did not ever do this. We completely evolved to rise with the sun and to go to bed with the sun Which meant during the wintertime? We probably slept more during the summertime. We slept a little bit less Your alarm clock would you don't want first off? You don't want to go outside when it's dark when you're for most of human civilization because your food You you are food you go outside at night. You become prey Humans can't see very good at night and lots of animals are nocturnal and they see very well And that's what they do. So it's very dangerous. It was stupid. We weren't gonna hunt We weren't gonna gather. We couldn't see much So what we did when the sun came down is we all went to our Whatever our hut or our cave and and we hung out and probably fell asleep And that was it or we were exposed to fire, you know light, which is still far less damaging than electric light and your your cortisol levels your melatonin levels your testosterone levels like all all your hormones are in either directly or indirectly connected to Your circadian rhythm, which is connected to your exposure to to light So huge potential negative consequences. Now, how would you How would you help? Ameliorate this for yourself Well, one is if when you're up At night Make sure everything is bright that you got bright lights and bright You have to you want to try and mimic that you're that you're you're outside So your body thinks you're you're in the sun then when you go to bed pitch black Do not expose yourself to the sun in fact when you go home If the sun is coming up put on dark ass sunglasses and do not and just tell your body now that it's starting to get dark when you get home Black out everything you don't want any sunlight coming in and you're trying to mimic the you know the the the night as much as possible Then as far as diet is concerned This is something we learned recently that the that your organs also follow a kind of circadian rhythm So if you can eat food when the sun is up, that's probably when you should eat it and probably fast When the sun is down, otherwise you start to tell your body kind of mix kind of mixed signals um, and then the other thing is like You're obviously you want your diet and your training to be on point with this But uh, you're you have a mindfulness practice really teach your body to deal because cortisol levels get crazy with people who work Well, what you consider would you consider also looking into supplementing some things because this person's not getting the sun too Yeah, well vitamin d3 Probably melatonin will probably be a benefit a low dose When you do go to bed, um, you know adaptogen supplements like ashwagandha Might be it might be a benefit to you But if you and look some people if you have to work in the night shift, I understand if you have a choice Uh, it's it's really it's really not very good for you. It's one of the ones that's good for you I mean We went because like the money was way better, you know Courtney was we we both discussed this But I was like your health is way more valuable to me And so it was one of those things we were just like no we gotta we got to work towards something That's going to make more sense and and keep you, you know, uh more towards that like natural light Uh, because it's just it's just not worth it man. So you kind of have to have that discussion Next up is andrew asf se. How do you build a niche without pigeonholing yourself? This is a good business question, right? Um, you know, this has changed a lot over the last Definitely over the last 10 years Back when I opened, you know, my my my small personal training studio And I was an entrepreneur in that kind of old way of doing things where you know, you open a brick and mortar and all that stuff Um building it if your niche was too niche, you were screwed because you were limited, right? So if I opened up a I'll give you like a read an extreme example. Let's say I opened up a store Um in san jose, right? I opened a store and it's like, you know everything magnets Like that's all we carry magnets for your fridge. I knew a battery store like that. Like like all batteries I'm gonna survive Like like very difficult because I'm only exposed to so many people within like a five mile 10 mile radius That are going to see my store or whatever And it's going to be kind of tough to do now if I open up a website online that says just magnets that may actually Benefit me because the pool of people that I can pull from is so big And the fact that the marketplace is so massive online that a niche May actually or making it more niche may actually benefit you because now somebody Google searching magnets goes to the Pure magnet store and then you can start to do better and as in fact you start to see that now online The stores are more and more and more niche Whereas before it was you couldn't you know do that as much You know so as far as pigeon holing yourself is concerned depends on where you want to go like When we started mine pump, we knew we were going to do mostly fitness but we also knew that there were other things that interested us and We may want to cover them and talk about them in the future So, you know, we wanted to name our show something that was kind of fitness, but not To give us that kind of flexibility It actually hurt us in the beginning now now it's it's good that we did that but in the beginning had we named to show like Strength pump or something like that. We probably would have ketogenic podcast or something like that, right? We would have had way more views initially because people would have searched that crossfit hour Yeah, but then you're like exploded. Then what do you talk about? You know, I mean it's the keto all the time Yeah, then you're fucked. So or barbell press No, I mean This is hard too because I don't know if it's it's such a bad thing Uh, like salla saying because we now have this ability to to get online I think a better question to ask is You know, do you see yourself wanting to stay in this niche forever? And like, I mean because who am I to say that, you know, barbell press a podcast name would be a bad name or You know the ketogenic podcast like if you like only talking about those things and you could see yourself for the rest of your life You know covering all topics related to that exact conversation Well, then maybe it is maybe you absolutely just love that and you don't want to move outside of that I think we live in a world where you can do that like so again back to what the point sal made which is You know a a magnet store would have never survived 20 years ago here in san jose, you know, it's some random location But it absolutely could survive and thrive on the internet right now. So Um, you know, it really goes back on you on what you want. Do you want to? Just talk about fitness and just talk about, you know, building muscle or weight Whatever it is that you're you're trying to because I wish I had more detail of what this person is Looking to do because You know, god, the market is so much, right? Yeah, I think too a lot of times It's it's a pretty good strategy to have that in mind as far as a niche or like a specialized kind of focus Um, in order to gain the attention notoriety the authority Um to then branch off of that So if you are if you have sort of a game plan a strategy In place where you can have sort of additional Offerings of products or additional like topics that you want to discuss later and kind of branch out Um, that just needs to be thought of ahead of time. I think in order to be able to pull that off Not pigeon your whole your whole yourself too much Um, but yeah, like there is definitely a way now to mark it towards Uh, something very specific because the the pool is so huge now So it you could just be selling one one item But you do it the best and you own those key terms and all those things online and that's what's going to make you Success everything is niche now advertising is niche like it used to be if you wanted to advertise if I wanted to advertise my gym I newspaper, uh, I could do flyers. I could do a radio station But I don't know who the fuck's listening or reading that newspaper. It's everywhere, right? Maybe I'll find like a health Section of a newspaper and that might help me kind of target people But today That shit is so targeted like learning about what we're learning now on online marketing is crazy It's insane. Like you could you could narrow it down to okay We want man between the ages of 30 and 35 who I have worked out for more than two years who are really interested in increasing their deadlift strength And boom those are the people you advertise to like it wasn't like that before the pool is so much bigger now and your ability to Narrow and in zero in now Is so incredible that that niching with it with it being with it being bigger though It also you decrease the amount of people that actually are going to consume it Like there's a smaller percentage of people that are going to buy and I think one of the biggest mistakes that people make with Like pigeonholing themselves is them not realizing that there's not that many people that want what you think they want You know, I just was recently talking to somebody who is modeling some of their business after Kind of what we have done as far as building a network of people and then offering some sort of a program or something for them And there are they but they need to down even further, right? So they brought it down to where you're going to be coaching and you're going to be at a very high level like these You know, so basically looking for other people like ourselves that could then learn this craft and then turn around Teach somebody else and the question that I have is that, you know Do you really think there's that many people that are seeking what you want? And sure, maybe there's thousands of people that are seeking this But thousands of people are not enough to sustain a multi-million-dollar business year in year out and I think Sometimes the mistake that some of these people make when they find have an idea is they Come up with what they think is a brilliant idea that maybe a few hundred people or a few thousand people that in the area might want But that's it. That's not that's not a and if you're not if you're seeking to grow it into this big business You have to be real with yourself and say like how many people I know you're talking about Yeah, I think it's all about the vision right like how like how big do you want to be and like You know niche in yourself like You're you can only go so far with like one product one idea one topic And uh, I think that one thing that you know, as far as we're concerned We have three different people with ideas four different people with ideas and then it all kind of collectively Feeds back into the greater whole of the vision. So it's like I don't know if you're just one person by yourself To me it seems a little more strategic to have like one specific goal in mind. Well, there's two things here There's there's niche which is your you know what you're speaking to and then there's the product That you develop for the niche for example Let's say you're like a kettlebell expert Let's say you're like the baddest fucking whatever you want to train people or or your your podcast or your product or whatever Your your youtube channel your business is all about kettlebells, which is relatively niche Within fitness because there's so many different things in fitness. So you're just saying I'm just doing kettlebell Now that could be very profitable If you find a way to service your niche in a larger way in other words Maybe create a program that's online that people can purchase for a low cost Now you got a lot of volume within your niche or you can say I'm going to offer just one-on-one coaching for For for kettlebell. Well, now you've limited the fuck out of yourself because How many people in your area are going to meet with you and do one-on-one coaching? Just for kettlebell. So now you've you've taken the power of the internet And you basically just fucked it and turned it back into a brick-and-mortar type of business You say I'm saying yeah, that's so I think it's you know when it comes to you know building a niche business online Keep it all that way You know if Understanding that with the internet niche can create power and can really separate you make sure your entire business is delivered I feel like if with the era that we live in now, I feel like and I can't remember I wish I remember where I got this what book I was reading But in order to be successful in like a niche like this you have to be like the 10 the top 10 percent Yeah, yeah So if you're going to pick a niche if you're going to pick something that there's only a pool of let's say A hundred thousand people that even give a fuck about that. We'll use the kettlebell. You gotta be the guy Right. Yeah, you've got to be the guy if you're or one of the guy that least the 10 percent that are providing this information for them Or this content for them to consume or potentially purchase from you. So That's the in my opinion. That's the part of the risk of of doing that too. Is that okay? You found a Niche that you can get it you can penetrate that you you understand that you love that you enjoy And so now you want to market and sell to them. Well, then you have to ask yourself like well, okay Are you within the 10 percent of the best that are already currently doing that in that space? And if you believe that you can well, then I I think you have a viable business But if you let's go back to the the podcast idea, let's say you we started a podcast today And we were like, you know ketogenic is so popular right now. Let's go after a ketogenic podcast Well, would we be the the 10 percent would be the top 10 percent of people talking about the ketogenic diet right now Probably not. I mean, we've had some of those people who I would consider in that the top 10 percent come on our show But us ourselves, I don't know. So that would be pretty tough to try and rival any of the those people So I think that's what you got to be careful of when you decide you're going to do some of that is look how big Your pool is and then understanding to Being able to move into your your blue waters in that area So I think about that all the time for our business like it's only a matter of time Before and we're seeing it already on a very small scale, but people trying to emulate what we've done here It's only a matter of time before somebody who has a lot of capital and money can come up and say You know what? We're going to do everything they've done and do it a little bit better We have to be ready for that like we have to be and there's always that thought process for me I'm always thinking six months a year to three years down the road of where we need to move or pivot In case somebody does come in and does everything that we've done as good or better than we have We better have have some ideas because that's very much so A viable possibility that somebody else could come in and do that now you have to be asking yourself That same question when you're creating something like what is to stop? Somebody else who maybe has 10 million dollars to fund them to come and do exactly what you're doing And what you may be doing is just laying a nice foundation for them Which is what happens a lot in business that nobody talks about yeah many times in business It's a very secret when you hear about some multi billionaire that came up with some brilliant idea It wasn't his idea He saw somebody else doing it and this is huge in the app world This is what scared me when we were doing the app is like as soon as you get any sort of traction And you actually get known like oh shit. We're getting some attention reverse engineer it re-skin it And then it's a new product and that's an example in the app world But that that plays in in the in just business world people see Great business ideas and people with more power more money a bigger network Take those ideas and they do them just a little bit better and they used your brilliance And they played off of this you got in business. You got to know you're getting into it And it's it moves so much faster today than it used to yes Bodybuilding.com used to be the fucking giant for something you want to buy online supplements Bodybuilding.com own that market today They are I guarantee you they're fucking bleeding because of amazon because amazon selling supplements now They're fucked and now they're starting to sell fitness programs too. I think now they're trying to go that direction Amazon just straight took it from them. You know, you know, it's like it's a it's a market move so quickly now It's crazy So check this out if you want to search for a particular topic among all of our podcasts, right like 750 episodes Download our free app. It's the mind pump media app in your app store allows you to search for a topic It'll pull up all the episodes where we talk about that particular topic Thank you for listening to mind pump if your goal is to build and shape your body Dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mind pump media.com The rgb super bundle includes maps anabolic, maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically Transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers But at a fraction of the price The rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media.com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family We thank you for your support and until next time. 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