 Please give a big warm-up and group welcome Fernando Garcia Velasco and thank you for the translation Morning Thank you very much for being here in Madrid today And thank you very much to the open group for providing me the opportunity to be here in my hometown in Madrid Participating as plenary speaker And I want to take over this time to Explain you about how the digital business is impacting all the organizations and about the way in which I Perceive that this impact can be solved doing a specific Transformation and integration of solution with enterprise architecture So I have several topics today. I Want to talk to you about enterprise Transformation about guns about solution in specific areas So let's start with transformation And why are we here in this In this situation now One thing I have learned about All my years in IBM is about constant change We are a company that is constantly reinventing itself and a company in which all of us are always Reinventing ourselves and trying to align our portfolio to provide our customers the Best that we have in our services in our information systems so that we can help them also to transform and throughout all these years All of us have have been witness of Different computing eras and we are now entering in a new computing here And we are helping our customers throughout all these years. So what what are they? Computing eras that we have witnessed so far first of all, it was the double 18 systems here and that started probably around 1890 and It has gone or it went all the way until the 1940s more or less and it was the time of the double 18 systems in which probably Someone can remember the the time in which we had this social security project in the 1930s which was probably the most important project of these double 18 systems and then we went to Program more systems here, which has come up to our days in which we have these systems programming systems That we have been dealing with them with their Program and with their with their systems that We have to learn we have to deal with them the different languages So this is the way that we have this complex calculations and And the times in which we have been dealing up until now And now we are entering the cognitive systems here the area in which we are now ready to deal with computers that will be using natural language that will be learning and computers that will Share experiences between all the users and because we are entering this new era The programmatic systems are not going to disappear at all But we are now interacting in this beginning of this era with systems that are Using big data that are using cloud computing Social business and mobile computing So we have been moving through all this time from the back of this computing to the client server computing personal systems Internet systems, and then we are now in the confluence of all these four things So the world has been shifting in a very significant way and What is the result the result is the way in which we engage We have come from single engagement to a very individualized engagement The result is the debate the devices that we carry the results of Being used to using millions of personal computing computers to billions of Personal devices mobile devices the type of data that we use From a structure to non-structure the massive amounts of non-structure data And the speed at which we move in the systems we are going from a state of applications to dynamic services We are going from rigid infrastructure Systems in which we need to adapt our programs and our our Solutions to these platforms the standard platforms that we have each customer and we are moving then to an Anelastic infrastructure that we can provision and deprivation in a fast way and then we are also Reactive moving from reactive security to cope with the situations that we have To suffer at any point in time to a very proactive Situation in which we need to be ready to deal with the situations that we know that are happening from everywhere Regarding the protection that we need for every organization So this is a perfect storm a perfect storm in which we have new challenges in which we need to deal with all the digital disruptions that demand this transformation for this For the survival of the organizations and we need to be able to gain insights from the interactions of all these trends that we are talking about and It's not only IBM talking about this There are many organizations many IT providers and of course many market analysts that are talking about the same things so here we have the study from the special report of Gardner group Gardner group in the document of nexus of forces from 2014 is Telling us that there is a set of converging and reinforcing forces that are Refining the delivery of IT And these four trends that we are talking about they have scenarios which are Individually a centric. They are massively connected They are rich in information and they are happening at global scale, but the key of this Transformation is that? Is based the customer the customer is driving these changes at the same time And we also have IDC This consulting firm is talking also about the ICT industry third platform and this third platform that probably started Also at the time of the mainframe and the terminals and then it was the second platform that was talking about the client serving computing and the internet now With these platforms that are happening every 20 25 years We are in them in the midst of the third platform the platform of cloud computing analytics big data social and mobile computing so the CIOs are Suffering this situation in which they have to change from information to deal with Innovation in which they have to change from system To services and they have to change IT agility with a business agility So this disruption is going to be present in the next Decades and it's going to be probably responsible for around 40 percent of the revenue of all the ICT So this confluence of of these four trends is forcing to emerge an impact a new solution Development we are having to deal with different data sources. We need sensors We are using Data structure and structure. We are dealing with customer conversations So imagine how important it is today to analyze all these Imagine what it will be for instance in the next general elections that we are having in UK the next month Or in Spain the next month or imagine how impact how big the impact can be for mobile telecommunication operators when you have all these Social interactions or these conversations that may be in Twitter where you may be facing with customers that are disgruntled because of the way in which the mobile operator is working and You need to analyze that data. You need to be able to see if you can really cope with the situation of those users which are not Happy with the service and you need to be able to see how you can integrate all those Conversations in the way that you are dealing with your activity or with your systems that need to enhance That service to the users. So we need to be able to provide Services which can be accessed from anywhere with services that can collaborate in different scenarios and with information that has to be turned into insights for each of the business areas that are dealing with those business services to the users and that can be requesting Systems information and can be requesting elastic infrastructure at any point in time without following the traditional procedures and here You can see a statistics of how this is impacting the CIO organizations and this is the result of an IBM summit that Was reaching more than 1000 Executives and more than 5000 users and also some futurists and visionaries and these executives have said that 58% say Social mobile analytics and clouds will reduce the barriers to entry I think not only the people that is Strategies or these technologies and 69% believe that these new technologies will increase the competition And we'll also keep increasing it in the next five years 41% Expect that the competition will come not only from the industry that they Did that they work but also from other industries and also because of the cooperation of these industries With partners that also are enablers of these new trends for that corporation So this is the way that they perceive it at this moment and of course It's open platform 3.0 standard, which is collecting all these trends And you know about it probably about these initiatives and we will talk much more of course about open platform 3.0 in this summer and this is also the result of the Enterprise Ecosystem reference model that is being used at the open platform 3.0 an open platform 3.0 is the result of previous Previews trends in which we have a common application environment which would avoid to be locked to Operating system from one single vendor and then we have common services environment in the service-oriented Era in which we have universal deployment and access to services and all these business to business Co-operations and now we are in this common architecture environment in which I have integrated solutions It's one step forward in the cooperation between companies so open platform 3.0 is of course marking the path of how we can adopt these strategies and these trends And now let me show you one approach of how enterprise architecture can start dealing with this with this Disruptive technologies and this is just one approach one approach with has several transformation views And we have this top-down transformation view which is dealing basically with these three concepts the concept of transformation in the organization the concept of business perspective and the Concept of a strategic plan and then we have in many situations when we go to customers Of course a bottom-up approach a bottom-up approach where we have projects running like crazy, which are trying to adapt some of these technologies some of these trends into a tactical approach and We have of course Lower-level infrastructure approach And then we have a meeting the middle, which is probably the most interesting one which is joining these two transformation views into The one that is going to start dealing with enterprise architecture and with innovation So let me just deep down a little bit on this from the top-down View we have the organizations and planning for value So this is when you have to go to customer and ask yourself a question of how is the enterprise organized for transformation? How is it going to work with a? Potential corporate transformation group. How are the responsibilities split where do they have? People that is really dealing with these higher-level strategies and you need to Get close to them and help them define their strategic direction with Cams focus or a CIM focus and you need to start telling them how they need to start considering these tendencies From the very beginning or from this strategic transformation and then you have also to ask yourself How is the company business plan for transformation? How is the business drivers implications for analytics for mobile for social? if they have created a cams view point or if Analytics is also transformation this is transforming this information Into insights for their business planning and you also have to be there to know all the details and to find out with documents which Initiatives or which projects have already been funded or if they are planned or if they will be funded in the next year Or if they can consider at the same time a strategic and tactical approaches So this is the kind of things that the enterprise architect has to deal with and has to find out when they reach this group in the top-down organizations in the top-down view transformation And then from the bottom up we have projects and we had infrastructure with projects You have to find what are the business capabilities and the requirements which you have to find if in the business view They have these camps Strategies already and if the technical view that is dealing with those projects They have a cancer strategy and if they have a new business view because they realized in the middle of the project that They have to add these capabilities and they say okay And we need to do this and we need to maybe a spin this part of the project and do something different Then you have to deal with the process with the business processes And you have to know what are the activities and what are the events that these business processes going to to create and you Have to realize if they have some of these capabilities of comes capabilities And you have to make sure that the business rules that you are creating also are Creating these new capabilities for these new trends within the corporation And then of course you go down to the real design to the design of diagrams to the sign of architectural overviews You have to find those designs where it comes where are the APIs that you are interacting with maybe within the same Groups or within different groups of the corporation or within different corporations You have to find these characteristics in there is any so that you can influence them and With all these interactions that you may have in the different groups that may be working together Or maybe working isolated you can't find this project synergy that will lead to these advanced characteristics And the other bottom up approach is the approach of the infrastructure the approach in which you have a Way to leverage cloud initiatives with the infrastructure that you have living all the all the past where you have static infrastructures and you have also To find out how you can modernize or how you can migrate the old staff from the legacy environment And you also have to find out if you need units that demand a rapid delivery of applications Rapid deployment of these applications and you have to start telling them about the DevOps mode of development and testing applications and you have of course to why they spread the security that you have up Until now within the boundaries of your corporation Because of that you need to be able to identify and to warranty the access of many users to all these New applications that they are accessing from anywhere or from any application in any site And you have to be able to cope with the vulnerabilities and the threats that you have been dealing up until now with you physical Standards of physical appliances that you have within the limits of your data centers and of course you have to be able to Provide or enable new service models and Companies that that were service providers and now they want to be cloud service providers And you have to help them with patterns and the cloud characteristics that we will see In a few minutes And then we go to the meeting the middle meeting the middle is to find out really if there is a Formal team a formal team Company-wide and we are not just thinking about big corporations But also about the small and medium-sized corporations Which you have to collaborate with these formal teams and you have to establish these strong relationships To establish this enterprise architecture point of view and maybe it's an opportunity to create a foundation of enterprise Architecture because now we are coming out of this recession and it's the right time to start thinking to start making the companies Consider these new opportunities under this philosophy of enterprise architecture At high level you have to start a strategic architecture overviews because you have to highlight areas for camps You have to identify and associate areas for camps and it's good to establish these overviews with this enterprise architecture teams and How many times have we seen? Opportunities which could be fantastic in many corporations, but we don't find the right People able to collaborate maybe to integrate and to interact across the different it is that they have in one safe corporation on Similar corporations and they are still working so lately with different strategies So this is also a great opportunity to start thinking on what they have in the bottom-up approach And what they have in the meeting the middle approach Let me focus a little bit on meeting the middle because I consider that this is the glue of this Transformational views so I'm just going to provide you here with a view of different Stakeholders and here you have Garner. What is Garner saying in what I mentioned before in the nexus of courses? It says that enterprise architecture is a discipline that can manage and Warranty the success of the seclusion of the change toward the desired business That we need now with this enterprise transformation and also at the same time IDC maturity model of the third platform is something that says succeeding in this transformation will require an enterprise architecture that provides value to all the stakeholders and That will eliminate barriers and look at the last bullet that we have here It says that if enterprise architecture have been an option is no longer an option from now on and it has to be Really mandatory in any IT organization So what's the IBM point of view in this? Enterprise architecture transformation that we need right now from now on Well, initially we have seen companies. They have their their own enterprise strategy And they were trying to adapt that enterprise strategy They're one that they have chosen and they wanted just to start using it in every project So they just fired and hope that everything would run fine, but then you have to Open the strategy and you have to open the planning in an enterprise-wide focus And you have to cope also with the specific Initiatives that some people were doing probably collaborating with Companies from the outside and you have a specific design and implementation So IBM in their strategy what they have is a business strategy on one side an IT strategy on another side And you have these layers that you can see in the middle the enterprise capabilities the business architecture the information architecture and of course the technology architecture so you have to be able to Deploy and to translate all these layers to the lower levels and to be able to be also aligned with the enterprise strategy If you think of an analogy like the analogy that we may use for the cities The strategy would be the city purpose and the city vision that city goals that any Major could have for a city at the beginning of their mandate And you could see that the vision can be translated as In the price architecture in the shape of a city plan and you will have the transformation of all industrial areas into Recreational areas or in the residential areas And this is the city plan that I have at the beginning of each mandate and then you have The system design the system design are the buildings that you build with the business operating environments that you have inherited Now it's about business innovation and about IT efficiency And you can see the details of the enterprise architecture of IBM and these pillars that we have built around it And how we are trying now to Incorporate the different characteristics of big data cloud mobile and social in each one of these layers If we take only for a minute enterprise capabilities, for instance, we have Different models the two most important ones could be the strategic capability Network model and the strategic component business model the component business model is Basically in short a heat map where you take the processes the processes that are more efficient And in those processes you probably deprecate the ones that are not so critical that are not affecting Many uses within the corporations and you try to incorporate capabilities of that Heat map of cloud analytics Mobile and social to that model and then you have another important capability A model which is the strategic capability network model Documenting these enterprise capabilities the seed in detail for instance the strategic capability network has three three components three main components, which is the value proposition Which is what a company needs to be in order to differentiate from the from the competitors and to add value to the market and You have business capabilities Which is what a company needs to do in order to achieve that value proposition and then you have Resources which are the capability enablers and that's what a company needs to have in order to deliver these capabilities So with these strategic capabilities network where we are trying to do now is for the resources We try to define camps resource capability enablers So we are trying to see if in those resources we have applications that can be software as a service enabled That can be marketing websites or come incorporate marketing website analytics and that have social collaboration or Applications not only applications, but it would be other types of resources that could be accessible via mobile services Another point of view is from IBM our client value method our client value method is the Strategy that we use to go to every opportunity in the market and we see that here We have five stages and these five stages Will start from left to right from the time which we understand the client business To the right in which we confirm that we have Implemented and we have completed a project and that we have added value to the customer and better experiences so this is our client value method from each point from any point of view even from the sales point of view and from the Enterprise architecture point of view what we create is an Architecture based in a framework this framework is a spin of our main model our main universal Architecture model, which is called team solution design. So team solution design is provided for the client value method Specific deliverables and these deliverables need to be as you can see at least in the first and most important Faces so what we are doing now is that we are incorporating characteristics of clouds of data of social and mobile to which one of these deliverables that we consider like a puzzle So that we cannot oops That we cannot Avoid this is like a puzzle in which we need to provide Business directions and we need to provide system context and we need to be able to create architectural decisions We need to have For instance, no functional requirements before we can create a well-defined component model or a well-defined Operational model So now let me give you just an example of how this enterprise transformation architecture Is doing solution and how we can go down all the way to the nitty-gritty of the Transformation with one of these trends for instance, let's take cloud solution design With cloud solution design, of course many customers come to us and they say that they want to come with Requirements of revenue and with requirements of course requirements of revenue Because they want to provide more innovation to their corporations with cloud. They want to provide more business agility They want to get more customers to bigger markets. They want to increase business volumes with these moves They want to improve the quality of the service they provide to their customers And of course they want to increase customer retention And they want to avoid some of the ways that they lose customers in many ways And also you have cost drivers this cost drivers Is because probably with this is one of the main goals. They want to reduce costs They want to improve the asset of the utilization because they want to know that they can be homogenous in their platform And this will improve also the way they can respond to Incidents and many other ways in which they can also reduce The problem with the asset management and they want to reduce the risk They want to be able to as I said before cope with all the threats that they may find in their Infrastructure in their environments in the current environments And they want to be able to respond of course to local to government Industry regulations and they want to be able to be and they want to be ready to Respond to business controls and to auditing. So this is more or less all the drivers that all customers that we see Need when dealing with cloud and when we have to build cloud solutions for them And one important thing and this is something critical is that they need to understand what are the actors the type of actors that this enterprise falls under because It's still surprising to see how many customers need a cloud solution But they don't have a clear vision of the the actor and the types of role Associated with these actors that they need to play So they don't know if they want to be a cloud consumers or cloud providers or cloud brokers And these these three highlighted here are probably the three most important ones And they need to know that at some point in time they need to respond to their customers, but they need to act One time with being cloud consumer or being cloud creator of services cloud provider of services Or they need to be cloud service brokers in which they consume some services and they provide Services also to other customers. It is very important that they know exactly which of these roles they want to play at some point in time And also They need to understand that they need to be aligned with cloud service models and the next generation the so-called next generation cloud architecture and you can see the three service Layers here and you can see that the open Operating environment in the right Needs to be aligned with each one of these service models so that you need to keep adding abstraction levels of Cloud solutioning to each one of the applications that you want to be to each one of the transformations that you want to do with the infrastructure So these that you can see in the lower part are the standards of cloud operating environment and a cloud generation architecture Also, it's important to know about workloads when you go to a customer And you want to deal with a cloud solution From the very first time with a white paper on the table You need to be able to analyze if these waves of workloads Are clear for the customer. You need to know if they can really in the first wave change or not some applications are which ones may be Probably ready for cloud Transformation and the ones that probably are ready for cloud transformation because we have patterns and we have standards that can be transformed But this is something that you need to identify from the very beginning also as a necessary step And of course we as architects rely in reference architectures We have cloud computing reference architecture in IBM. It has been around for some time already Now we are in release 4.0 and this reference architecture is a structuring pillars related With the cloud actors that you have seen before and also in operating Systems processes and also in business support services and the service layers that you have seen before But what we take from this generic Framework is a set of patterns a set of patterns depending on their role depending on the actor that you want to play there and for each of these patterns we Create particular deliverables like I mentioned before we have deliverables for instance for cloud use cases and the cloud use cases is important deliverable because We are able to create these transformation paths from from the one role to the end and the way in which these Actions and the way in which these activities are crossing from one human actor to one system actor from the beginning to the end And we know exactly how many transactions are taking place in these transitions and with these well-defined cloud use cases for instance We are also impacting in the other trends architectures that we may be creating within a corporation We are also impacting in big data analysis analytics architectures, and we are also impacting in the devops Architectures that we may be creating within our corporation and the rest of the ecosystems of this digital transformation Also, if you adopt a method a methodical approach You have or you can take two paths. It's the path for optimization and the path for innovation and these two paths Depart from one application portfolio in which you assess all the set of Of business processes and applications that you have In your corporation and then you are able to analyze and rationalize all these applications And if you choose the path for optimization and considering the workflows that I told before you have candidates for migration with no Significant modernization in which you can do depending on the complexity one or other type of migration rapid migration or maybe a Replatform or are installing depending on the way that you want to or the deployment model that you want to deal with and then if you have a Clear set of applications that are ready for modernization that are ready for rewriting and also if you have inputs of clouds enabled applications clouds applications that are probably going in the devops stage or in the devops mode of Deployment you will see that you can also create a new set of Transforming applications in one of these deployment models that you see on the right you have private private cloud applications public cloud applications and hybrid cloud applications that will be interacting with traditional applications in a hybrid IT mode okay, so Very fast what I want to say here is that you need to take a holistic enterprise Architecture approach with as you can see in the left side all the cloud Characteristics that most customers are demanding cloud-enabled at the center modernize the current landscape plan for new applications and so on and of course you want to see after that Transformation the advantages that you see on the right It's important that at the end of the tour you are able to lower the TCO to reach higher operational efficiency and of course to be able to get to the market faster and to enter new markets Let me show you just briefly here one of the patterns that we use in the private cloud Pattern which is called CDC cloud-enabled data center pattern and you can see here that This pattern has different layers which are called macro patterns and these layers go from lower to higher Capabilities, and this is the way in which we approach from a short to high maturity model in cloud computing so inside with this is one of these layers inside is one of these Macro patterns we have components which you need to fill with names and surnames Within your comprehension which means that you need to add the software the hardware and the appliances that will complete your solution in model for cloud and we'll be able to provide you the full picture of the model integrated with your traditional architecture The same goes for the same pattern with the enablement of platform as a service application You see here that the components change the layers do not change the same macro patterns Stay but you have for instance components of after scaling components of application testing components of cloud marketing So you can complete the picture depending on the initiative of the service model that you want to deploy and now let me show you how we Go down to the real design because we need to go all the way. So we need to use as enterprise Architects we need to use tools these tools. They have Something that is very important for the for the result of the whole enterprise design Which is consistency? Consistency has to be kept in all the process because it will guarantee the success of The glue that I was talking about of the meeting the middle transformational view and to keep this consistency. It is very important to use Common elements common modeling concepts That are the ones that have been depicted here in this meta model. So in this enterprise architecture tools We need to have definitions. We need to carry information We need to use diagrams to use symbols and relationships Joining them so all the definitions and all the properties and all the diagrams They make up the model and they keep the consistency and they guarantee that if we change a Relationship that if we change a definition or if we change a diagram That will impact in the rest of the elements that we have been depicting in the enterprise model So with this meta model we can go Work in the customers with a tool for instance In IBM we use some tools and one of these is rational system architect rational system architect as you can see here depicts This canvas where we have the diagrams and we start depicting the diagrams depending on the type of Definitions that we have been creating and also in every definition We can represent different symbols so that we can create the whole Enterprise architecture model but to do this in practical way what we use is one framework one enterprise architecture framework And we can incorporate the rational system architect dog a framework or dog a framework of segment framework And in this case we have a particular framework adapted for cloud solution, which is client value method Like I mentioned before and we use the framework of team solution design for rational system And with this we are able to create to start creating the different delivery boards For instance, you can see here an architectural overview diagram Which is the functional view and you can see the macro patterns that I represented before and you can see the components that We have in the theoretical Model that I represent before and you can see that with the different definitions That we create and the different Actors that we create we can represent all the model and then we can also try to complete all the deliverables for all this for this cloud solution and it's very important also Last but not least that we are able to report and publish all the results that we get from this model because We will need to inform our organization and the different stakeholders of the periodic advantages that we are creating So it's very important that we can show them in the fact of standards and also we can Create a static or dynamic views so that we can represent the model in the way that is progressing in the same way that we are showing our city council the way that we are The different city buildings or the different recreational areas buildings or the enterprise strategy that I talked before And of course these tools they need to use Capabilities so that they can interact with different standards With other tools so that we can create a conglomerate that puts everything together in the enterprise transformation Maybe also for the other trends in which we also have different reference model for enterprise architecture tools So this is all and let's see what can we collect from what I have been talking today Today's digital business demands an integrated approach We need to provide this integrated approach for this enterprise transformation And of course this enterprise transformation relies on open group standards open group is marking the way in which we can adopt all this transformation and This enterprise transformation strategy is also the one that IBM has chosen even IBM enterprise strategy is aligned with the open group standards and This enterprise transformation has to follow Solutioning framework and the solutioning frameworks are the disrupt the ones from disruptive Trends like our cloud computing reference architecture So we need as architects for the open group to rely on enterprise architecture tools And these enterprise architecture tools have to be open open to represent and to report with open standards So this is as much as I wanted to tell you today and I am ready for questions if you have them at this moment So let me just introduce our CTO Dave Loundsbury who will ask the question. Thank you It's excellent presentation So let me ask first have you implemented the open group Standard for Archimator. Do you use the open group standard Archimate for modeling in your tool set? We are considering on using Archimate in the same way that we are using dog up but in the delivery projects Organization that I am participating Pacing at this moment. We have not yet had a chance to use Archimate But of course we are considering it has a very important approach So in your slides you showed a path for optimization and a path for innovation You see these as in any way mutually exclusive or can they be best operated simultaneously? From an enterprise architecture point of view, of course, they are not exclusive It depends on the amount of initiatives that you have at some point in time And as enterprise architects, of course, of course, we have to consider them in parallel If you are lucky enough to be participating in a corporation that has all these initiatives For instance, you may have a DevOps initiative in which you have of course to adopt the path for modernization And in which you can convince how to reduce the path or the life cycle path As to go to deploy the applications in a faster way Many other initiatives, maybe even within the same corporation will be based strongly in the infrastructure Optimization and only based in how to externalize many of the infrastructure So these paths, of course, the ideal situation would be to have them simultaneously working together To modernize the whole sets of the business applications of the business processes within an organization But at least here in our environment in the south of Europe, I haven't been able to see it by myself That's true Thank you I'm going to combine a couple of questions here Apologies to the audience if I Munch these in any way So what do you see as the main challenge to maintain or manage the new IT environment? How will central IT groups and large organizations maintain oversight and control on IT Cost risk, etc. And where do you see standards for the operation of IT coming into play for that? Okay Well, the main thing is that At least Up until now, I don't think that this transformation has been adopted Fully and deeply into the corporations. So what I think is that It's not only a matter of Standards, it's only it's also a matter of how we deal with the transformation of many units within a corporation Is about the way in which we really Can make corporations understand about the statistical approach with with this digital and disruptive forces Rather than going only for a tactical approach and I think that Right now responding to the second question The open standards are of course In many joint Groups that are being created around many situations. We have Open standards around infrastructures like like Open power standards and we have open stack also, which is Organization that is creating this cloud adoption map cloud operating system And this is a way in which most of the corporations have realized that they need to cooperate They need to participate. They need to add Experts to develop the projects that then every corporation will try to particularize For their own set of products whatever they are our Software or appliances And this is the way that is happening in IBM. IBM has realized that no one is the owner Of mobile platform. No one is the owner of analytics. No one is the owner of cloud Computing and we are promoting more and more the participation of employees in these Open groups and these open organizations. And of course, we are always very much Sensible to Standards like the one from men IST or cloud security alliance of cloud standards customer council And of course the open group because we think that is very relevant to see how we need to Keep evolving all our portfolio or our products and how we need To be able to adapt rapidly to this standard with our products That's a good point because in addition to the technical standards mentioned like open stack We're starting to see the uptake of the more methodology oriented standards like what you talked about from this But also presumably over time. What's going on in the it for it forum at the open group So on on your slide 20 a reference to your slide 20 Where and how do you see information security fitting into your the IBM point of view on enterprise architecture? Okay, that's interesting to see because information security at this moment Was related with the policies and the layers that we had to be able to go With the boundaries as I said before the boundaries of the of the corporation so we had the different Policies and the security governance Layer that was surrounding this framework And now what do I have done in order to go with an enterprise architecture? Approach and with the security that this enterprise architecture approach demands is to widen this Framework to widen this this set of policies so that we are incorporating many other situations to be able to respond to the Vulnerabilities to the threats that we have from different sources so that now we have to be able to know how to respond to two situations of for instance dynamic Dynamic denial of services that may come from many different situations or maybe water in holes situations and this type of threats that we could not even prevent we were dealing with the Solutionings that we have for security specifically for maybe a previous previous enterprise approach Like the ones that we had with service oriented architectures. So now we are widening these policies. We are updating it and of course we are updating the set of products. We are cooperating and also Acquiring different companies that are provided this added value in terms of security because we need to complete this picture of complete Policies to to respond to these situations So another again, I'll combine two questions here So obviously the c-suite execs expect as you have noted The usual transformation objectives of both increasing their capability and driving down costs at the same time In this environment where they're facing disruption from external forces like market changes and annoying technology changes What methodologies do you see being used most frequently to make sure that the business strategy for coping with this is aligned with the the it and operational strategies and How do how do execs see that playing a role in making sure their organization can respond in a timely way to these disruptions Okay at least Here in the south of europe in spain in the group that ibm is managing in the south of europe portugal israel greece What we have seen being used very strongly still up until now is the ideal methodology to go like in a way of enterprise strategy And we have now the surge of many companies which are using togab As the approach to to respond and they start thinking what what I don't see yet is how these companies are Are linking a dog approach which they have specific groups within their corporations Of course to develop enterprise strategies and how these groups are dealing with the camps strategies that they are starting to see because What I see is isolated approaches not all together as a disruption of forces like we have mentioned before We have groups that are doing Inside corporations cloud cloud solutioning. We have of course groups that are turning business innovation Opportunities into analytic opportunities, but they are not yet linked with the togab strategy. They are not yet linked Together with these disruptive forces. So as I see there are still many isolated And depending on the type of organization that you have within that corporation There are still many isolated groups that are not Driven in the way that we have seen In that in that slide from top down from an enterprise strategy Towards the incorporation of that cloud analytics mobile and social Set of initiatives. So as I have seen now There are groups still very much focused in completing the set of Management processes IT processes within that organization There are of course many groups that are dealing with different different strategies for business process management, but Altogether, I still have not seen yet here. So one of the great things here is that we're talking to a room of people who are Experts at enterprise architecture business architecture evolving, you know Business models for good operation of IT. What advice would you give them to to close that gap? Okay, for me, I think the important thing is to keep pushing this This mind share of of being able to link The the source of enterprise architectures in a corporation If they are present or if as I said before there is as an opportunity to work with specific groups in these terms of of these four disruptive forces because The four of them and also internet of things is also One that we need to consider very specifically and in particular IBM is considering cloud analytics mobile social Internet of things as a new unit that has been created Just a few weeks ago with an important investment and also security In IBM we have cloud analytics mobile social and security as part of our strategic transformation And what we are trying to do from the executive point of view Is to promote all these strategies together to create this as I said mind share of enterprise transformation And I think this is important it's important to talk about enterprise architecture in these terms, but also considering that cloud for instance by itself Will become a commodity very soon and we will be talking soon about how analytics strategy can Use cloud rather than the opposite or how mobile can use cloud or how can security be in the in the cloud So all these things have to be together and have to be interrelated and as garnet was saying This is a revolution altogether even though By one one by one can be disruptive It's good to hear because of course that the things you mentioned you know the cloud of course the open group has its cloud computing reference architecture, which we would love to become Also what IBM uses there and the emerging open platform 3.0 reference architecture covers that space as well And then again it for it for how you implement all this great