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Barry Alvarez on Bielema Departure & the Rose Bowl

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Published on Dec 5, 2012

University of Wisconsin Athletic Director Barry Alvarez talks to Wall Street Journal Business of Celebrity host Lee Hawkins about the unexpected departure of UW head football coach Bret Bielema for Arkansas and the impact that development will have on Wisconsin football for the Rose Bowl and in the future in general. In this exclusive interview, Alvarez -- who coached the Badgers from 1990 to 2005 and is credited for turning the school into a football powerhouse -- tells Hawkins that he is open to the possibility of coaching the Badgers in the Rose Bowl. He also discusses former players Russell Wilson, J.J. Watts, and the business of college sports.

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