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Teradata PARTNERS 2011 Sneak Preview: Marc Parrish - Barnes & Noble

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Uploaded on Sep 14, 2011

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Marc Parrish
VP, Retention & Loyalty Marketing
Barnes & Noble
www.barnesandnoble.com

"Digital data in the enterprise grew 62% last year with the addition of new sources of relational and non-relational data such as Web logs, click stream, sensor data, blogs, and binary data formats. Leading organizations across industries are using new analytic platforms and techniques such as MapReduce that enable faster, iterative big data exploration of these new data sources. Join us to hear how Barnes & Noble, an Aster Data customer, is reinventing their business with big data analytics which leverage new, diverse types of data."

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