Web Content can be described as “everything” online, but let’s refine that definition to something more tangible. Simply put, Content is contextualized data. From e-commerce to social networking sites to blogs, corporate sites, online games and magazines, content design can be seen, read, listened and touched. Content design goes beyond data representation and expands into complex interconnected, semantic multimedia material. Its substance, can trigger deep emotions, thoughts and responses in humans.
Words, graphics, motion imagery, sounds and human voice are now considered essential, day to day online content. Content Designers can break up big blocks of information, synthesize ideas and present complex concepts in ways so they can be easier to digest, comprehend and retain. If Content is what finally engages users with the Internet, content designers are those who truly create user experiences.
Web designers, developers, writers, editors and managers are responsible for some form of content design on the Web. These individuals accomplish those tasks using a variety of methods, including content management systems, media libraries, information maps, marketing strategies, design tools and other online content production techniques.
Models of Identity Multimedia Content Designed to Engage and Convert