 If you thought the animation industry in India is all about mythologicals, then think again. Within the last ten years, Mickey Mouse has been animated in India. The industry definitely seems to have taken giant strides in a short span of time. In India, we are still going to land up at about a billion dollars if we hit our targets in 2012. Although our growth rate is 22%, which means it is about more than double that of the global growth rate. And I think that just describes the headroom and the opportunity. But it is not just about numbers. Nearly all international majors are having work created in studios across India to meet international standards of excellence and highly acclaimed work is emerging from these collaborations. French expert and Indian expert of animation work together to make happen these fantastic works. We do A to Z, the entire production, and the creative production, technical production, everything. The head of Nickelodeon, the head of Cartoon Network are all tending for basically to pay homage to the great work. It's not just the big companies that are making it. It's also the small companies who are going global and making a mark. I think they realize that the global distributed model of development is the way of the future. However unique to the Indian experience are the diverse needs of a very vibrant domestic market. Don't rule out your own home market. One out of every six people in the world is an Indian. I wanted to make an Indian superhero. We've got more stories than anybody else. I'm really proud to say that we are the only animation channel or kids channel in the country which has 37 Indian animation titles to talk about. But clearly animation today is not restricted to entertainment. There are a lot of scientific use, educational values for animation. Animations permeated every medium because now all our media is dynamic. Married applications, diverse fields. Animation in its many avatars, ranging from entertainment to forensics, medicine and finance is being created in India. Both for domestic and international use. Obviously then the corresponding need for developing infrastructure and training people is also being optimally addressed. We are seeing lots of youngsters taking up this field now, doing formal courses in this field and choosing it as a career. It's like you breathe life into something and it's a wonderful experience. Not long ago the words, if it is animation, it must be Indian. Seem to be an empty boast, not anymore. Today they seem very close to being real. Well then, virtually real.