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Startups: The Lean Method

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Published on Jan 24, 2014

Founders who seek early contact with customers gain insights into customer needs that are invaluable in the vital development stages of a startup. Steve Blank explains how having a customer development approach that gets you out of the building can keep you from wasting valuable time.

THIS VIDEO CAN HELP ANSWER:
What is customer development and how can it help me?
What is the business model canvas?
How do I test my ideas on customers?
What is a pivot?
How can contact with customers help my business?

ABOUT THE KAUFFMAN FOUNDERS SCHOOL
Visit the website: [http://bit.ly/1EW2br7]

The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future.

The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.

© Ewing Marion Kauffman Foundation.

Video may not be used without permission. To enter a request for permission to use, contact FoundersSchool@kauffman.org.
This video is for educational purposes only.

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