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Jack Dorsey: Marketing by Surfacing the Product

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Uploaded on Feb 15, 2011

Jack Dorsey, co-founder of Square and Twitter, speaks to the marketing value that Square sees in finding the key influencers in merchant areas, and then turning them into distribution points. To elaborate on this strategy of surfacing the product with customers, Dorsey uses examples from widely varying businesses, from independent accountants to popular taco trucks.

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