 Next question is from Jeremy Longprey. Why do you guys think people have such a hard time losing fat in this day and age? What are the physical or psychological barriers you see most people have and how have you guided people in the right direction on starting their journey? You guys ever look at the, the, it's like a picture from, I want to, it's like the turn of the century. I should say turn of the 1900s, right? There was a picture of a circus, what they used to call a circus fat man. Oh yeah, what an overweight or obese person back then looks like compared to that. You see that like everywhere at Disneyland now. It's wild, right? Because you know, back in those days, circuses had these side acts or whatever where, you know, come see the bearded lady or come see this, you know, the boy with, you know, you know, flipper hands or whatever. Or the 300 pound man, like the 300 pound man was so crazy. Yeah. And so you look at this picture of this man who was considered a circus fat man. So people literally paid money to, to stand in front of the sky and look at him because he was so out of the ordinary, crazy overweight. Now when you look at him, yeah, he's a big guy. He's definitely overweight, but you plug that guy into Walmart or any other, you know, store or Disney world and he blends right in. And so it's, it's insane how much our perception of this has changed. Now, what the hell has happened? Is it because where our, our, our genetics have changed? Is it, is it just, no, it's our environment, our environment has radically changed. It's a lot of things, right? I mean, it's, we move significantly less, way less. That same timeframe you're talking about, Sal, you would have to go slaughter the pig, you know what I'm saying? You would, you prepare it all day long. Wash your clothes by hand. Yeah. I mean, there, the, the amount of calories we were probably burning throughout the day just to go about our normal day was probably two, three X what the average person does today. Not to mention, food wasn't as readily available. You had to, you know, kick or kill, cook, prepare your meal, just to have a single meal where Door dash. Yeah. I mean, we, we have access to food everywhere. And then you throw in the fact of how much we've made it palatable and, and processed foods. Like we all, we're always talking about, I mean, we got wrappers and packages with, you know, three, 500 calorie bombs all over the place. And so it's really easy to over consume and comparison about them. So I think it's a combination of all this. You want to know what it, you know what you want to know what it took to make food hyper palatable 100, 150 years ago? It took hours and hours of preparation. It took a lot of time to make and bake the cake or the pie or the meal that was hyper palatable. We had to put a lot of time and effort into it. They could not go to the store and cheaply purchase something that was hyper palatable. And here's a, here's a funny thing. Here's a reversal. You go back 100 to 150 years ago. The people that you found that were overweight were wealthy. Yeah. The poor were never almost never overweight. Today it's the reverse. Now why is it the reverse today? Well, Adam was saying these foods are so readily available and so cheap. And the reason why the wealthy now are not obese is because they've education, they're more educated. And so they make different food choices, but our lifestyle, it's just, let me put it this way, 150 years ago, 200 years ago, if you were to tell the average person that you were going to go to a gymnasium to lift heavy objects and put them down back on the ground, they would have been like, why just go till the fields. I got some work for you to do. And you don't even have to, you don't have to pay me for it. It's crazy. We are extremely sedentary, but also simultaneously extremely busy. We solved a lot of problems. And we also created problems all the way side effects. That's just how it goes. I mean, yeah, unintentionally. So like we, you know, to make everything easier in terms of access and, you know, food more readily available, like these were mega, you know, issues that we're trying to solve and solve hunger, like hunger was a big, huge thing. And we were able to create foods that lasted longer and, you know, tasted better and do this all under, you know, for less money. So now it's just, it's everywhere. So like learning how to create barriers for that is the new thing. I think that sleep and stress or, you know, the lack of sleep and high stresses at all-time highs when you compare it back then also, I don't think you had. I think it was different stress. I would, you know, we have to be careful when we say that we're more stressed today because I doubt we're more stressed than the generations that, you know, grew up where they were, you know, tuberculosis. Well, your stress back then was, I might not get to eat. Yeah. It was also, it was also acute and then gone. Whereas now we have these like little stresses all day. That's what I mean. We're- We take on everybody else's problems now. It's like every, like we're aware of like the world's issues now instead of just our local- And do you envision people back then having trouble sleeping? I don't. I just don't see a hundred years ago lying in bed- Not when you're tired from labor's job. Right, stimulated from being on the computer all day long and your brain like turning all day long. I feel like most people back then are probably exhausted from their day. The sun went down. They probably sat by a fire or something. Maybe had dinner and then probably in bed. I can't imagine. And they had like crippling arthritis like, you know, that's 60 years old or whatever. So, you know, they had that. And that's the other part too, when I say that we were extremely, we're also busy. So, you know, you think about this, what I mean by busy is we're distracted constantly. There were probably times of quiet solitude back then like, all right, I'm going to take the wagon to go get some, you know, whatever. It's going to take me three hours. You're by yourself with your thoughts and nature, right? Now you can't even wait in line for two seconds without being on your phone and learning about what's happening around the world or whatever. So, modern life is now, here's now, I want to be clear here. I wouldn't trade it for old life at all. I think what we have now is way, way better. It just has what are called unintended consequences, these side effects of solving these major problems. So, how do we fix that? We have to create practices. We have to create practices. We have to structure it into our daily lives and we have to learn to value them. Because, yeah, regular life, modern life is not going to make you healthy and fit. Regular life is going to make you fat and chronically sick. You might not get the same kind of illness as your grandparents got, but you're going to get these kind of chronic illness of, you know, inactivity and, you know, in overeating. So, you just have to kind of structure in your life. So, now it's like you got to schedule time to go to the gym. Otherwise, you're not active. Now you have to avoid food, whereas back then it was, you had to find food. You know, now you have to schedule time to be out in nature without all kinds of shit all around you all the time. Now you have to have a sleep routine. You didn't have a sleep routine back then, you know? You hit the pillow, you were exhausted. You know, turn the lights, what lights, you know? It's the sun that went down. So, it's just a totally different, and if you look at places now where people are less obese, it's because it's built into their life. Like if you look at, like, for example, you look at big cities, like New York City, San Francisco, people tend to be less obese because modern life there means you're walking more, you know? You look at, you know, certain Asian cultures, they have implemented activity into their culture. So, like you go to, you know, you see certain, like Chinese culture, for example, old people are out doing tai chi and movements, and it's just been ingrained in their culture. And so, as a result, they have better health. You have to develop the structures, and it has to become behaviors, and that's the only way I was ever able to find long-term success with clients. Otherwise, it was always short-term success.