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Dan Ariely Joins Lemonade [A Word From Our Chief Behavioral Officer]

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Published on Feb 24, 2016

February 2016 – Today is a super exciting day for us, as we announce that Prof. Dan Ariely, a world leading behavioral economist, is joining our team as Chief Behavioral Officer!

Dan spent many years looking for the reasons that cause ordinary people to act dishonestly in particular situations.

In one well-known study, he and his team of researchers managed to significantly reduce cheating simply by asking people to recall the Ten Commandments. They discovered that introducing moral cues can influence how we behave.

Why is this important?

The short answer: the fewer false claims we have, the more money our users will save.

Read on for the full story ⟶ https://goo.gl/b8pcYj

Watch more about Lemonade here ⟶ https://goo.gl/tDqQDp

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