 Alex tab salutations. The problem with competition is humans are so suggestible it is more profitable to hijack human psychology through marketing than by providing excellence. Here's the kicker tab, right? That used to be the case. Now it's changing up a lot, right? Now it's changing up a lot. Like I didn't change, I didn't adjust what I was putting out as a creator to maximize my profits. On the contrary, I doubled down, tripled down quadrupled down on what I believe to be the truth, right? What I thought was important because I was gonna stay true to myself and to you guys, right? To my audience, right? I wasn't gonna fucking bend the knee to get more fucking money. Fuck them, right? I think that the direction things are going is authenticity that matters now. And it has always mattered.