 So you hate dry January. What are you so afraid of? Afraid of better quality sleep? Improved skin? Saving money? We're looking at chew baby boomers. Millennials and Gen Z led the dry January train last year saying bye to hangovers and their ugly friend anxiety and hello to... And who doesn't want better sleep? A normal sleep pattern has six or seven REM cycles. Add that in iCAP and you're down to just one or two. And the skincare routine don't even bother. Not only does alcohol dehydrate the skin, but it inflames the tissue too. So all that redness that just won't go away, blame it on the alcohol. Sure, dry January may not be for everyone, but hey, it might be the reset you need after the seasonal blow of the holidays.