 Thanks, Sophie, for asking about Instagram broadcast channels and whether or not they are worth using. I have been part of a broadcast channel. There are several suggested to me here. Let me see if I am, I can still go back to the channel. I was probably strange. I think I left the channel. So it's no longer here my list, but I'm just going to click on any of them here. Okay, broadcast channel. And then I can actually see some of the updates before I click join. Now this person happens to have a lot of followers. You could see this broadcast channel alone has over 1000 followers. And so if I click join. Okay. So here's here's the thing about broadcast channels. As a member of someone else's channel. I cannot reply. I cannot comment. All I can do is either to share something they wrote in the broadcast channels to save it, or I can, you know, react to it. And then the reactions. Okay, so I as a member I can even see who are the ones who reacted and how they reacted to it. And so it's just like it sounds. It's a broadcast. It's a one way. It's a one to many. They cannot talk back. They can't even reply through direct messaging, right? Because if I wanted to reply about this, I can't even do that. And so it's, it's kind of weird to me. It's, it doesn't. It's, well, just like it suggests it doesn't encourage connection. It encourages followership. And I have some qualms about some issues around that because it just encourages like, you know, celebrity worship, rather than I'm not saying people who start broadcast channels are, are, are bad people. Not at all. I mean, this person's a person that I would recommend to. But yeah, it's one way. So I've always felt a little uncomfortable about that. I mean, up here. Simon is saying join my broadcast channel right so what if I what happens if I do there. See, I click on this is this is not a this is like a little status message and it's like I would have to message sign I would have to go to Simon's thing. Okay, I have to go to Simon's profile. I can't even go to get assignments profile. And how would I, how would I join their channel. It's actually not obvious how to join someone's channel when they go to their profile. And I could click on broadcast channel right there underneath Simon's bio is, you know, this is hashtag give without take broadcast channel if I click on there. Okay, and you could see here Simon is also making giving voice messages, voicemails as part of the broadcast channel if I click join. Yeah, we are okay and Simon also has a huge audience. So there's 5000 people so essentially, it is a clever way for influencers to create more followership and celebrity status among their followers. And, you know, and the people, and it's, you know, what I saw in one of the broadcast channels I joined was there was there was like too much because what happens is once you join someone's broadcast channel. It's it notice that it sits within the whole direct messaging area right there's primary messages general messages and then channels and requests. And I believe I got notifications and I don't remember whether I can mute. Okay, I can mute messages. So I was, I joined a channel. It was, that was like too many messages so I muted it. And after a while I'm like I don't want to keep seeing the number of new things at the top of the channels like where that where I'm clicking that the, you know, general the channels where I just clicked channels. And I keep numbers there that keep building up for the broadcast that I haven't yet listened to or looked at, and I just, I felt kind of anxious about that because I felt like I had to clear. I use I always try to clear my messages to make sure I read everybody's and I didn't want the channels number to keep going up so I did anyway, long story short. I would say that basically it is beneficial to the creator to the influencer to the celebrity to to do that. I question whether it is beneficial for the members in terms of their productivity and in terms of their ability to focus on life, because these channels will be, will be, it's, I'd say this channel broadcasts are more distracting to them to the viewer to more, the notification is, is so called louder, in my opinion, then, then, then even stories, right stories are up here you decide whether you want to look at them because they don't notify you. But when I, but you see the messages, the messages number on the top this is for, I think when there are new broadcast messages, that number goes up. So like I said, for the viewer for the messenger, or sorry for the member. I'm going to take on the messages here. It is too distracting my opinion so right now I'm still not going to do a broadcast channel. I'm still going to stay with but like I said, for the creator for this, you know, for those of you who want to be more loud in your members in the audience, go for it. That's how you be seen. And I'm not going to say you shouldn't do it because it is true that you know you will be seen more. I'm going to keep waiting until it's much more mainstream it's much more common for creators to have channels and so I'm going to wait until Instagram users become more used to it. They're used to that kind of distraction and they have learned to up level themselves to in terms of leveling their ability to manage those distractions before I would start a channel that's my opinion. I know that's probably not a popular opinion, but that's how I'm doing it. And like I said, I'm not going to fault you for doing it. I get it. It is definitely a more reliable way you might say to reach your followers with any kind of message content message or whether it's an offer or whether it's something private. Well, it's not private because it's being seen by all your followers who join the channel anyone can join. So but it's more of an intimate way. It's almost like you're sending a voicemail or a private message except they can't reply. Okay. And what I've seen people use it for is like voting. Like hey I want to, I'm, you know, did you like this title better than that one do you like this, this image better than that one and people like the ones that they like so that's one way of doing it or as you saw here voicemails or sort of like images image screenshots that maybe aren't as available elsewhere, or aren't as easily seen elsewhere, maybe maybe these are comments from other people. So if you're really intrigued by it. Well, the first step is to join other people's broadcast channels and see if you want to do it yourself. So hope this helps. Thanks for watching.