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#AdFest100

Festival of British Advertising: The Future of Storytelling

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Published on Mar 15, 2017

Led by Channel 4 News Anchor, Krishnan Guru-Murthy, this esteemed panel discussed the power of inclusive advertising: the creative and commercial case for brands embracing diverse representation in advertising, over the next decade.

This session covered whether there is truth to the lack of inclusion, considered how new technologies can improve the issue, and looked to the future to reveal the benefits of diverse storytelling.

The Festival of British Advertising celebrated the IPA's centenary and the very best of British creativity from the past 100 years. To find out more about the Festival, please visit http://adfest100.co.uk/ and use #AdFest100

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