 As I said a while back, we expect lower growth in Jan to April 2017. This provides in our view an opportunity for advertisers to intensify campaigns this period to maximize impact in a relatively lower clutter environment. It's good to consider new product launches also during this period. Our advice number two is that traditional advertisers should recognize that digital can add substantially to their TV plans but the medium is less effective when used merely for awareness and more powerful and effective when used for building consideration, getting leads and for advocacy. And we see for some reason the real big boy of advertising which is the FMCT category still being a laggard in this digital area. Our final advice is and I hope Barq and MRUC are both not in this room is don't over depend on media data for supporting business decisions. Mind you, I'm not saying don't depend on it, I'm saying don't over depend on it and we urge you to use your instincts, your common sense and use the data as a guide and not as a crutch. This is specially important in a large country like India with huge diversity and where because of limited resources available for media research we have to make do with lower sample sizes which invariably result in what many advertisers would find unacceptable levels of sampling errors. Thank you very much for listening to me.