 I think you and I are the only two people on the planet who have not seen the new Spider-Man movie. I think so. I think it may be very true. Hahaha. Josh! Hey, welcome back to our YouTube channel, I'm Rick, and today we've got an interesting video. This is actually how over 2,000 tons of gulag are produced in India for holy. This is how the powder is made for holy. Awesome! Um, so, I don't know how it's made, I just thought it was colored flour. Yeah, no, it's a different consistency than flour, I think. I thought it was like colored flour. No? See, she's staring at us. No, no, no, idiot. But you know what, like so many things that have changed our life because of India blessing us by coming to our lives. Did you know anything about holy before OSR? I knew it was a colored festival. I didn't know it was an Indian thing. I had heard about, the only festival I had known about and heard about was Diwali. I was unaware of what any other people thought. That's because of Michael Scott. It is. Sadly. Put on your safari, it's time to celebrate Diwali. Hahaha. It's so sad, we're so, so absorbed in America. You're so racist. Here we go. I don't know what to do with race. Yellow is one of the most popular colors thrown during holy. At this factory in India, hundreds of pounds of this yellow powder called Gulal are laid out in the sun to dry. Most of the world's Gulal comes from the northern city of Hatras. Yeah. You just imagine life. I want that. Imagine life in black and white. It's so boring. Colors give you pop. Here, Radha Kishan Color World produces 2,000 tons of Gulal annually. We went inside one of the largest manufacturers to see how it's preparing for its first holy during the pandemic. When we saw Gulal, what did it mean? Color? Color is a concept like this. Yeah. It has a limit. I didn't know. This is Ratan Bihari Agrawal. He's a bit of a color connoisseur. You can pick any color. It's green. Even in green, it's dark green. Light green. Farad green. Leaf green. He and his family have run the company for four generations. Our business is manufacturing. We have been in this trade for about 80 years. In Hatras, holy powder production brings in more than 30 crore rupees or over 4 million dollars each year. There are over a dozen Gulal making factories in the city alone. At Radha Kishan Color World, Gulal production hits its stride in November after Diwali. Where do you get those? India's largest festival. I want one. This massive facility with almost 100 employees has five main areas. A room for packaging, one for handmade processing, plus a command center and storage unit. And a mile away are the Gulal drying fields. The company makes both handmade and machine processed Gulal to keep up with demand. So you get the color? The first part of the process always starts with a starch mixture. Corn starch is the base for the color powder. Got it. Starch is used instead of common bases like talcum because it's less toxic and much lighter. The starch is hand mixed with water until it's totally blended. The color dye is added next. This is all hand done. Every color tells a story, you know. Red stands for love. It should be 100% a machine. Blue is for loyalty. Pink is for caring. Yellow happiness. Then the mixture goes through a grinder before it's baked in the sunlight. Well, that's an important step. The city in Uttar Pradesh is prone to rain and even monstones, which affects when the Gulal is dried. On top of that, the powder production coincides with the region's farming season. Both factors play a role in how much guava can be used. Yeah, if you have a big tsunami, you might get big supplies soon. Better not have that out there. It's not something you can just pick up, though. So Ratan and his brother invested in a mechanized Gulal making process. We are running it for 24 hours a year. In a year, we only keep its breakdown for its greasing on Sundays. The company also has an herbal line made with organic dyes. Every year, we play with a lot of hooli. We inspire people to play hooli. Because these days, people think that we are a bit sensitive. So for that, the Gulal has become very popular. Ratan also makes choice for hooli that helps spread the Gulal. They are not going to have to get one this year. Gulal extinguishers, double extinguishers, small Gulal containers, snow sprays. They make over 260 different gadgets. This is a fresh slender. They check the Gulal in it and fill it. Hydrant. It's a pressure gauge. It's placed in this post. Pressure gauge will be locked. Then it's pressurized with that machine. Then it's shrinking leveling here. Then the final product will be ready. This is how it works. Both sides are different. Half of it is a slender. The other side is green. Another popular toy is the confession gadget. It's filled with Gulal and won't squeeze to use a fine mist of powder. The brand sells most of its products straight to businesses. But many gadgets like these can be found at the Hatra Scala Market. Open year round, it's one of the largest hooli markets in the world. And Hatra is the Gulal hub because it's close to the Bredge region. Where hooli celebrations last as long as two weeks. There are concerts, music festivals, there are many in Gideso. They have a lot of Gulals. And movies that use it. And it happens in India too. When people win elections at the festival of happiness, then people use the Gulal a lot. Yep. There are four. Many of our Gulals go there. There are many of their serials, pictures, stories. The tradition can be traced back to several Hindu legends about Lord Krishna. When Lord Krishna and Radharani play hooli with each other, they show the emotion of love and compassion with each other and in life. Depending on the region, hooli can be a multi-day festival or an afternoon celebration. The first evening is known as Choti Holi or Small Holi. And usually involves a symbolic bonfire. The second day is when people of all ages wear white and full-colourful powder. Hindu temples are also decorated with bright colours. Like this one in Vrindavan, known for the world's largest holi celebrations. According to the Hindu lunar calendar, holi generally falls on a full moon between February and March. The day after thing. Last year, holi felt right before the coronavirus was officially declared a global pandemic. Oh, is it? Gulal producers saw sales decline by almost 10%. This year, massive crowds of people are celebrating even as India grapples with another spike. India reported over 68,000 new coronavirus infections on March 28. The highest single day rise recorded so far this year, taking population-wide tally well over 11 million. So far, five Indian states have already banned holi celebrations. Still, the company has hoped for higher returns in 2021. The festival is celebrated with a lot of efforts. Unfortunately, it didn't happen. I read today that roughly 25% of total US COVID cases for the totality of the pandemic 25% happened last month. That's how bad the Omicron spread was. I think by the time holi comes, it's obviously not going to be gone, but I don't think we'll be dealing with the kinds of numbers. We'll be at the backside of a spike. I hope not. Please, God. But yeah, that was great. It was great because I hadn't even thought about where it was made. I thought it was made all over. Yeah, I thought it was just made everywhere. And also, I don't think I can get in here, but I want a holy hydrant. Or could somebody send me somehow I can make one myself? But yeah, because you have shipping issues with that because that's a combustible. He can't really ship that. That's probably considered a hazardous good for sure. But it probably could be shipped. Maybe. I'll look online. I didn't even know they were a thing. It's like the first time I've seen them. We've seen many, many films. We've seen many videos about holy. That's the first time I've seen that. Me too. Never seen that. So cool. Yeah, so if anybody knows where it can get them, I would very much like some for holy. Legally. Legally. No black market stuff. Unless they're filled with cocaine. Yes. Then it's okay. It's colored cocaine. It's the new thing.