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Published on Oct 26, 2010
Even today, engaging with your customers and prospects on the web goes beyond just your website. Managing your content, and the experience your content gives your visitors, means being able to manage that content on a multi-channel level. Your website may remain your key platform for web engagement management, but leveraging mobile devices, social media, social networking, video, email marketing, and interactive advertising will give marketers greater capabilities to engage and convert than ever before.
Moderator: Ann Handley - Chief Content Officer, MarketingProfs.com and Co-Author, Content Rules