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Mc Donald's Avatar Augmented Reality Pandora Experience powered by Total Immersion

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Published on Dec 18, 2009

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill Card becomes a portal into three unique, immersive Pandora environments the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

Players control their AR experiences by moving and tilting the Thrill Cards through the world of Pandora. They are invited to Touch the Mysterious Anemonids where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids. Players are then beckoned to Navigate Across Ancient Vine Bridges, where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains. In the third scenario, Find Mystical Woodsprites, players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.
Check out our latest news on : http://www.augmented-reality-news.com

Official Website : http://www.t-immersion.com

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