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Conde Nast Ideactive - The Future of Branded Transmedia - MIPCube 2012

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Published on Mar 30, 2012

Speakers:
Janine Silvera, Vice President and Founder of Condé Nast Ideactive [@CNIdeactive]

Howard Goldkrand, Innovations Director, Modernista!; Co-founder SoundLab Cultural Alchemy [@goldzillen]

Sean Stewart, Head Writer and Founder, Fourth Wall Studios [@4thwallstudios]

At its international debut, learn how Conde Nast Ideactive, an agency built on the Conde Nast DNA, evolves transmedia storytelling by fusing the latest digital technology and cultural foresight.

Condé Nast Ideactive teams with RSA Films and Fourth Wall Studios to build the next immersive, transmedia ride. Using proprietary Fourth Wall technology, the partners have scripted a personalized, multi-dimensional experience that engages users on multiple sensory plains. The panel takes the audience through the creative, technological and logistical considerations as they discuss this project and implications for the future of storytelling, entertainment and advertising.

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