The Thank You Economy Book Review (Gary Vaynerchuk) - The Paulymath Show - Episode #19





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Published on Apr 3, 2011

In this video I review Gary Vaynerchuk's new book The Thank You Economy and you may be a bit surprised to hear what I have to say about it.

Find it here: http://www.paulymath.com/go/ttye/

Blog: http://www.paulymath.com/2011/04/03/t...

Summary: I'll start by saying that I absolutely love Gary Vaynerchuk's passion and I've been a big fan of his for years, recommending his book "Crush It!" to everyone I know.

When I heard that Gary's coming out with a new book I was super excited and ordered it right away. Upon reading the book though I have to say that I'm a little bit disappointed. It didn't have nearly the same impact on me as Crush It! did.

I think the reason for this is twofold:

(1) I may not be Gary's target for this book. It seems like the book is targeting the larger company CEO types who don't believe in social media - and the purpose of this book seems to be to "prove" to these large corp. CEO types that they should pay attention to social media.

As a solopreneur I couldn't find myself relating to the content in this book very much. I would have loved to just skip the proof part and get to the nitty gritty of how to best engage with social media etc.

(2) Secondly, in this book it felt as if Gary's energy was tired. It's as if he's just gotten back from a long battle of trying to convince the whole world to pay attention to Facebook and Twitter and social media platforms.

I would love to read a book by Gary which targets only those who already believe 100% that social media is the way to go, but who are just looking for an in depth mindset on how to approach it best.

As I mention in the video, I have decided to give my copy of the book away to someone who may be a better target for it's message such as someone who may work for a corporation or be involved in management or at the executive level of a larger sized company. Or really anyone who would just like to read Gary's book for themselves.

To enter to win a copy just leave a comment saying you'd like to enter and I'll do a random draw in a few days. I'll pay for postage as well.


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