 It's about being personable. You don't have to be super personal where you're sharing all of your, your inner T or your inner P is like, you don't have to do that. Your story really is where your impact lies. If you can go narrow and deep with your business and like sharing what that journey looks like, that's a great starting point for growing that connection and really growing your brand. Small businesses have such a huge advantage when it comes to connection because you're small business and you have that homie feeling you are able to connect with your audience in a way that large corporations simply can't. And that's something that you can easily do on your website. I tell people that their social media is not your website and it is a great starting point but the website is really where you just take them all the way home. And like that's where you hit the home run is your website. It essentially serves as your customer service when you are a small business. Like, you know, how clean your website is, how easy it is to read, how easy it is to find things. Like that's like step one in your customer service essentially when someone is ready to invest in your business. Now, y'all, we are in Dogone 2021. I really need you to start doing some video booth. Having video present on your site or on your social media is invaluable because people get to see you or they get to see inside your company or they get to hear your voice. They get to see what you're wearing. There's so many small connecting points that you don't even realize are happening just knowing that even if someone doesn't participate or frequent your business or whatever that they left with something and that's the thing that they're going to remember the most about you. If you can just take your phone and put it up on, pop it up on some books. Make sure you shoot in the horizontal format, not the vertical format. And make, you know, put it in front of a window and just tell your story. It can be short, a minute, two minutes long. Pop it on your website. It is born to make a difference. There is so much power in just accepting who you are and knowing that that is enough. You do not have to be something or put yourself into a box that is not you. And so the faster that you can let yourself be seen the faster people will see you.