 Because you're like, no one would make a product that would fail you. Yeah, I kind of like kept it to myself. I didn't tell anyone. I was like, what is, what's wrong with me? I'm just a really smelly person. Right. Is it me? Is it my diet? I started to talk about it and talking to friends, talking to colleagues. Even, you know, look, I remember Kim Kardashian was on the Kardashians talking about how aluminum-free deodorants don't work. So I realized talking to friends and peers, that this was a problem for other people as well. There was this, you know, idea that it's aluminum-free deodorants.