 Hey there, Chad Bonsha here for High University Libraries. Currently, the students in the Global Leadership Center are researching how to do business in Vietnam and several different Vietnam industries and companies. This video shows you how to use Passport GMID to research Vietnam in a very, very extensive way. So this video is going to show you how to use Passport GMID in a variety of ways to research your country. So here you go. So after launching Passport GMID, the first thing I'm going to do is agree their term to conditions, except they're, basically says you're going to be using it for academic uses only. And then once you get to the page here, there's a couple different ways that you can actually search for Vietnam information. One way is just go into countries and consumers, and you might just start here and just kind of work your way down. So if we go to let consumer trends and lifestyles, for example, and then go and actually choose your country, let's choose Vietnam there, click Go. This gives you all kinds of really good information on consumer trends in the area. And you can see on the left-hand side all these are the things you have. Home ownership, income, expenditure, work, learning, eating, drinking, even smoking habits, personal appearance, just different things. And just clicking on some of the random here attitudes towards hair and beauty. So all kinds of really kind of interesting information that you can find for your country there. If we go back to the main page there, you can actually go in and look at strategy briefings for this kind of a global deal. Look at country pulse, which kind of gives you, these are updated more regularly than the consumer lifestyles information. And just basically gives you kind of a quick snapshot of what's going on in your country at that time. So a great way to get information like that. You can also get to what they call future demographics, which are these consumers in 2020, which basically projects where the consumer market is going in your area, okay? So that's one way to do that. Another thing you can do is actually go into economy, finance, and trade, and look for these country profiles, and we'll do Vietnam again. And this just gives you kind of a quick country profile, talk about the politics, the economy, all that kind of good stuff. So a different place to get that kind of information as well. The country briefings here actually will get you some other good information as well. In the economy section of passport and GMO under countries and consumers, the country briefing gives you these risk and vulnerabilities for each country. And so I'll tell you how kind of volatile the market is in a particular area with lots of good charts, information like that. So really good content there. You can also go up to countries and consumers and look for government labor education or income in an industry infrastructure environment. All these different kind of things will give you different kinds of reports there. As an example, if you go to government labor and education, and then go to the country briefings in this section, this will be different than from the economy section. Let's do Vietnam again. Click go. And then here we have an analysis of the country's business environment. How stable is the economy? What's it like to do business in that country? How corrupt is the country? How easy is it to do business? Things like that. So all kinds of good information you can find for that particular country. Now, if you're looking for a particular industry for a country, and these are mainly consumer markets here, mind you, you can actually go into industries. And let's say we're looking for travel and tourism in Vietnam. So we go to travel and tourism, click there. It's gonna take us to this travel and tourism page here. And I'm just actually just gonna select travel and tourism right there and click go. This is gonna take us to another screen here where it actually selects travel and tourism. If you want it to, you can go down and select these guys down here as well. And you can also click the drop down box to get more information like that. And as you click those, they add over here on the right-hand side. Now at the bottom, once you're satisfied with what's over here on the right, you click on choose geographies. And you can go in and actually search for countries. So if we go in and search for Vietnam here, we could do it that way, or we could actually go in and choose Asia Pacific and click Vietnam there. If we want to compare Vietnam versus Thailand, we could click both and do that sort of thing. So once you're satisfied with your geography summary or category summaries, you can go down here and click on run search. This is gonna give us a huge amount of information here. There's all kinds of reports. You'll find statistics, that sort of thing. And so here is, for example, health and wellness tourism of Vietnam. We'll just use this one as an example. And this would be your typical, they call it category briefing, which is a really kind of a short market research report, but it gives you a pretty good idea as far as what's going on in the area there. So you'll also notice on the left-hand side that there are related reports over here. These same related reports are also on the previous page. You can actually go back to the previous page. This gives you kind of an idea. So here is Travel and Tourism Vietnam. The Travel and Tourism Vietnam reports, a much larger report, because it's an industry overview rather than a category briefing. So it's a much larger report. You can get a lot more information here. Just on the left-hand side, you can see all the kind of stuff that you can find. Tourism flows, tourism expenditures, all that kind of stuff. So you get all kinds of different information, lots of good content there, lots of good statistics, lots of not only numbers, but good textual analysis as well. So a good place to look for that kind of information as well. Finally, you can also use the search box up here. So say for example, we're looking for sauces and dressings in Vietnam. You can actually just start typing sauces Vietnam, and it'll bring up sauces, dressing, and condiments in Vietnam. Click there, do a search, and it'll actually go and find the content for you that way. You got to be careful with the search box, because sometimes you get a lot of stuff that you don't really want, but you can see in this case, because it kind of put it into this category, sauces, dressing, condiments in Vietnam, we actually found some really good stuff that way. So that gives you a quick overview of how to find information on Vietnam in Passport G Minute. Hopefully this helps you learn more about your country in Vietnam. You can also use this for other countries as well. If you need more help, look for the contact link on the business blog. We'd be glad to help you anyway. I can't take care and have a great day.