 Hello, everybody first and foremost sincere. Thank you for the organizers and Editing team of interpano comm for having me here. This is my first time in India. I'm very excited I had a little tool around and I'm also very excited to present you the opportunities of actually your own country because I've done a little bit background research and it's the metaverse as the previous speaker said is very very promising you saw the you know virtual engagement virtual worlds lots of fun stuff and Today I want to talk about building bridges Because for me metaverse does not exist without web 3 web 3 for me is the fundamental base The talking economy is the fundamental base of the metaverse But before I jump in I would like to tell a little bit more about myself Because I'm here to present you opportunities and to tell you that metaverse and web 3 is a super dynamic space You can build whatever you want and my personal career and my personal journey Is a fireproof to that I joined blockchain. I got I have a background in urban planning and policy design. I worked in consultancy I've launched several companies. I worked with luxury with enterprise with railways with smart cities You name it, you know in consulting you often touch many industries and during the DeFi summer of 2020 I happened to be living in London originally I'm Russian I got a degree in architecture there then I moved to Italy to do my master degree and then I moved to London to sort of launch my entrepreneurial journal journey and You know test myself Currently I live in Spain between Spain and UAE this year as COP 28 is happening in the UAE and I tend to work a lot in the sustainability and Currently I work with United Nations UNESCO And governments so three years ago during summer 2020 I found myself in London in the lockdown Like everybody sort of lost like what's going on? Where's the world gonna go? Everybody was looking for the digital transformation and then one space was booming incredibly fast They were talking Launching companies launching and I came across polka dot ecosystem and I joined right away as an ambassador Guess what I found there the most incredible welcoming knowledgeable community Community that helped me in my journey to the metaverse and to the web 3 I Began connecting with people learning building partnerships establishing Relationships a year later I joined an NFT bar chain on polka dot and we launched successfully two bar chains one on kusama one on polka dot I won't bore you with the polka dot ecosystem because this is probably the most complicated Boxing ecosystem, but it's really worthwhile exploring. So please if you have questions reach me out after this presentation So why am I talking about? You know as a woman planner. I like to talk about mega trends We leave in a changing world right now We leave in the world of opportunities where tables are changing where power relationships are shifting and The two sectors there are being disrupted the most is finance You know in 2020 IMF announced that we need a Bretton Woods moment and in 2020 to India surpassed UK economy Why is that happening? Well, let's look at the 2,000 years of global GDP You can see that India and China were the leading country for the most of our history as humankind and Right now, you know Mark Twain said that history does not repeat itself, but it tends to Rhyme And this is what is happening right now India is growing incredibly fast Young people talent generations that is taking over and this is a historical opportunity to explore Also the growth of the metaverse and web 3 Where are we currently in the web 3 and why I believe that there is an opportunity and the risk is diminishing in this exact moment because Three years ago we were in that smaller chasm and there was mostly opportunities for blockchain developers the community was Extremely focused on the core infrastructure development Launching different blockchains Ethereum, Tezos Polkadot, Binance, you name it So all of that was a high risk Bitcoin right innovation Nobody really knew is it gonna take off do we gonna you know, are we gonna face adoption of this technology? But what is happening three years later only three years later? This is an extremely rapid growth We have all the infrastructure in place when I joined polkadot. There wasn't a single parachain life Now there are over 30 projects ready to host applications So now we are in that still big scary chasm But now is the moment for interpreters marketers Educators to jump in and explore this land of opportunities. I Also said at the beginning that web 3 and tokenization is one of the most important Elements of the metaverse is the basement base of it as an architect You know you build a building if you don't have a proper base Your building will not last long So Decentralization and tokens is very very important for any virtual world for any community to explore But are we yet there? That is a big question the opportunity size The world economic forum estimates that up to 10% of global GDP Will be transacted by ledgers by 2027 That's the next five years And tokenized markets will reach 24 trillion US dollars by 2027 However, there's a little obstacle there if we talk about industries like real estate traditional art markets or carbon credits We will face obstacles by the holders by the founders of these industries. We will find resistance for example at cop 27 Companies that are credit carbon credits Forbeat tokenization of carbon credits So for now carbon credits that are available to large corporations to purchase are not available to be purchased via tokens There is a big obstacle because that slows down democratization of such an important market as carbon credits However We're still hopeful that there there will be startups and innovation and Another important elements right the layer on top of the web 3 is the metaverse and by 2030 they expected growth is five trillion US dollars and the investment in the metaverse in this recent years by 2022 I have the data that it reached already 120 billion dollars But the most important question because I work with startups and with enterprise I was asked today to present, you know to speak on the behalf of startups But the truth is that every enterprise that enters this world of web 3 becomes a startup because we deal with so many unknown parameters With so much experimentation We're still on the journey everyone every one of us working in web 3 of discovering our customer and trust me No one still knows who the customer is There is still a lot to be explored and this is the most exciting journey Second big question that companies need to ask themselves is where is the value? Because when we talk about blockchain companies blockchain ecosystems What you often hear is developers conversations like well my blockchain is better than yours Our blockchain solution will fit your business way better Sometimes there are very factual parameters but Nobody knows your business better than you and the point is not to be the best blockchain of the world The point is to find your customer and discover your real value the value that you are delivering to your customer and This can only be done in collaboration in Conversation sitting at the table where you have blockchain development company infrastructure web layer developers front-end developers virtual world developers augmented reality virtual reality in Talking experts finance experts legal experts So there is so much that we still need to discuss for every single use case and the one big and important element on which I want to focus today is Communities So when I'm asked, okay, so where is my opportunity? How do I launch my product on the market? What should be my product? I always tell companies I work with focus on your communities Study your communities before you launch the virtual world before you go into building a hardware VR headset any technology you name it I'll give you an example. You know, I'm gonna be the the bad guy in the room today For example, European Union launched the metaverse It invested half a half a million euro into building this metaverse Nobody showed up at the opening. Why is that? Well because It's not enough to build a metaverse You need to have People into it. You need to have people wanting to be there having engagement Using it having utility there early metaverse Development began with the artworks empowering creators Hanging paintings on the virtual worlds of different virtual spaces building galleries And that was those were the first steps Then we saw big brands jumping in building offices in the metaverse later on we saw big companies like Enterprises using it for tracking goods for a very fine identities Etc. Etc. So communities became really an Important part and the more you some brands The case study I want to focus today of how I believe This case study is one of the best on the market. It's been launched fairly recently and I show it as a success story even though we don't know there is no direct mention of web 3 Or metaverse on this campaign But this is very interesting case to look at so Louis Vuitton launched a campaign with Kusama artists and They did it in a very interesting way So they created an application and they created a physical space in their stores In some cities like Paris, New York and London They've created a journey that you can follow with the virtual reality and For everybody else who cannot visit the physical location if create an application Where you can play in the game the game is designed though all the objects. They are they're designed by the artist Kusama Her recognizable polka dot and Kusama pattern probably I've picked up this use case because it resonates with my blockchain ecosystem and They make you complete quests Very short games every game takes about 30 seconds to complete You plant seeds you water the seeds at the end you get Complete the set collect your collectible. So they call it a collectible and then you can do it in an augmented reality What is very interesting about this application the legal side of it? They do not promise you to maintain this application They warn you that this is a test They don't know if it's gonna work or if it's not gonna work and they ask you to share your data They ask you if they can collect your feedback on how you use this application This is a very good way to engage with your community It's good for the startups because as a startup you definitely don't know who your customer is because you're just testing the market and Often startups led by developers teams They tend to just build a product for themselves because they're having a blast building a product and they just launched it on the market and they say well Build it they will come meaning customers and users. It's not always the case So in this case, you can also have an engagement In the augmented reality, you can plant a seed I just planted one in the Hall of Hilton yesterday to just show you that you can you know have this Entertainment you can use it for your store. You can use it for your office You can use it to showcase your product the digital twin, etc, etc You can decorate the cities the smart cities to test things out and you can play games You can showcase products like an actual product. So this is a big boost for the commerce and then how you can go on with that You know when you already know that your customer Precieves that this is a good value for them. They are enjoying your application and solution You can jump into offering them an NFT and web 3 and actually tokenizing Their digital asset you can attach there the physical asset to it and you can put it on a marketplace So first deeps is a good example of web 2 slash web through web 3 e-commerce web 3 marketplace because you can buy a digital painting plus a physical painting Plus meant to talk in right-of-way to build a solution like this from my personal experience takes two weeks of development The rest is marketing