 Good morning everyone, thanks for your time here with us. I'm happy to see you. I'm not seeing some familiar faces here, unfortunately. Just Audra, Jennifer as well. Eruvaldo. Eruvaldo, hey, okay. Some KCD friends. Yeah. So basically when me and Bernardo were creating these slides, we were thinking about how to start this presentation because actually it's not like a normal presentation that we have here at Kubicon. We are not showing you like scripts or YAML files or a bulk of code, something like that, not today at least. But it's more like we are here sharing our experience. So the experience of our journey organized in a KCD basically. So today the journey, this presentation is more how we organize it, how we were involved with it in a community event like KCD. And it's, I think it's funny because I was talking to Jade this morning. I think I never went to an event to learn how to organize an event. So it's kind of interesting to present something like this. So I think it's gonna be a good session. I want to start this asking just one question. How many of you know what a KCD is? Kubernetes, community days? Not so many actually. I mean, half room. Half, yeah, yeah, nice. So I think it's going to be a good session for sure, yeah. So let's just start by telling who we are. You want to start? Yes, of course. So I'm Jade. I'm a support and dogs lover and it's funny because I work at Datadog. So. Maybe that's why. I'm passionate for making people bloom. I'm a technical sales engineer at Datadog and I like to share and learn new things about Kubernetes, containers, durability and open source. I'm Luis Bernardo. Some people call me Luis. Some people call me Bernardo. Usually Bernardo for friends. Luis is usually how Jade calls me when she's angry. She was very angry at me when we were organizing this event. We're a couple. Yeah, yeah. And I work at Red Hat for a couple years, five or six. And I do a lot of things regarding multi-cluster management for Kubernetes. So, you know, everything that touches regarding multi-cluster management, I do something in Red Hat about that. So that's me. But more importantly, we represent here more people, not just me and Jade. We represent some organizers. Jade, go ahead. Yeah, basically we're here representing the cloud native community and open source into the $2 dollar of the world. Also, we needed to mention our lovely KCD team made to organizers. This is us, basically when we finished the KCD in Brazil. But we'll be talking more about the specific journey later on with more details, right? Yeah, yeah. So before we actually jump, whoop. Sorry guys, because sometimes we need to go here, click in here and click here because you don't have the. Yeah, the clear. Yeah, that's fine. So we, let's just be on the same page of what a KCD is. I saw many people raising their hands that knowing what a KCD is, but some might not know what a KCD is. So, first of all, definition, let me use this. So, KCD definition, KCDs, Kubernetes community days are community driven events that are run by the local communities to help sustain and grow the cloud native community. I like to say this, the TLDR, it's a smaller KubeCon style events run by locals. You know that your local regions and the goal is really to help sustain the cloud native community. So it's really what it is, right? Yeah, you can go ahead. Yes, thanks Bernardo. But going back to the main point, how's the journey you've organized in a KCD? Maybe you have watched before Spiderman. Let me try to change these slides again. Sorry guys. Bernardo, can you help me here? I can, yeah. It's kind of tricky. Tricky situation here. Yeah, let's just... Okay, so probably you have watched Spiderman before. We have this quote in Spiderman, with great power comes great responsibility. And actually it's a big responsibility because these type of work, work, it's very demanding, but it's very rewarding. Bernardo, can you tell us why it's very demanding? I can, yeah. It's definitely very demanding. Can you go next? Yes, that's here for me, please. Yeah, it's very demanding. Firstly, because it's a lot of time, we know that every one of us, we have our daily jobs, daily lives. And this is more like a volunteering job, right? So first picture here, you can see our Google Drive. It's just a screenshot of our Google Drive, a lot of docs, a lot of spreadsheets, a lot of things. And for us, in our case in Brazil, we took like, I think eight to nine months to make sure that everything was ready for the events. So it's a lot of time, many hours during the events. So that's why it's very demanding. Also, if you look at the other picture, this is us at 11 p.m. the day before the event. So you can see that we were making sure that everything was ready for all the speaker kids, the attendees, kids. This was, again, 11 p.m. the night before the events. And guess what? It was not really totally ready. We don't need to mention that. We don't need to mention that, sorry, yeah. But so it's very demanding. That's why it's very demanding. But also, if you look at the, how people look at the CNCF, they usually have high expectations. So you need to take care of a lot of things and making sure they have good quality. Usually when people see a CNCF event, they are expecting great things. So that's why Jade said it's a great responsibility, but also very rewarding, right, Jade? Yeah. I think you need to bless these lights. I can do some. Okay, it's very, very rewarding. Mainly, if you are someone who likes to empower others, because you need to do that when you are organizing a KCD, you need to give the stage to make others shine, basically. So if you are someone who likes to help and support others, basically, this is your game. You have a chance to make people shine on this stage and give them more confidence as well. In terms of diversity, it's a really good opportunity to be there exposed to different cultures, different backgrounds, different companies, different countries. For example, in KCD Brazil, we had people from Guatemala, Argentina, England, United States. So it's a really good opportunity to be involved in another world. In terms of new skills, you know, maybe we have a lot of technical people here. We don't have a lot of soft skills, so it's a good opportunity to learn new skills like teamwork, collaboration, leadership, patience, lots of patience. Really, Bernardo, a lot of patience. Organization, decision-making, insights. It's the chance to get new insights, learning new strategies, learning how other companies are doing things, learning how your colleagues are doing things as well. But most importantly, people. Nothing matters more than people, actually. Seeing real people stunning after months of our education is really, really rewarding, actually. Yeah, I think it's... Yeah, I think we can go back to, straight to the point, we know you want more. Like maybe some of you want to get involved and get started on how to organize community events in your regions, in your cities. This is really how you get started. And the first step is really very cliche. It's get involved. If you know people in your region doing these kind of things, meetups, they should be a good people to talk to. They might be doing similar things, so try to find these people. But also, there might be other community groups that are happening in the same area. So we have, again, in the CNCF, we also have the community groups. Forgot the cloud-native community groups. So these are also event organizers. They usually do smaller events like meetups or these kind of things. So these guys are also used to organizing events at a local perspective. So these are good people to reach out to. If you don't know these guys, I don't know where to find people that organize events. The CNCF Slack is a good opportunity. You can go to the CNCF Slack. If you're not registered, you can just reduce it and search for KCD-the name of your city. That can be a good search for you to find people or really anything regarding your city, your region, your country. Go to the CNCF Slack and search for these guys. That can be a good place to find people that are doing community things in your region. Also, if you don't find anyone, talk to me, talk to Jade, talk to the other KCD organizers who can try to find you. The right people, Audra, is right here. We'll talk about her as well. It's one of the CNCF persons to help us guide us through the whole process. So those can be good resources to really get started. Jade has some tips for you guys. Basically, I think it's important to mention the three main tips here. The first one is do not get involved if you can't commit to the activities. Make everything clear to the organizers, to the rest of the team. If you don't have time, make it clear. Maybe it's interesting to be just a volunteer. You're not committing to activities, for example. Set expectations, set the right expectations of your work, okay? Another point is we had a lot of people telling us after the KCD that the energy in our event was amazing, best time. And we have here one example of this. Basically, put your heart and best energy on it because we were doing this. We were leaving the KCD when we were organizing the KCD. And the last one is figure out stuff. There is no easy way to do things. So for example, in our case, we didn't know how to start being involved in the community. So we tried the Slack channel and it worked. So we needed to find your way to do things. Yeah, so, well, let's say there's already a KCD being organized in your area or something like that. You can do many things to help. Not only being an organizer, you can do many things. So let's start with speaking. You can speak at KCD. Maybe there are many organizers already. I know the CNCF has a limit. It's not a hard limit, but maybe if you have like 20 plus organizers, it starts to get hard to keep track of everything. So maybe there are other better opportunities to get involved. Maybe speaking is a good one. Maybe not only speaking, but reviewing the sessions. We in Brazil, we had different people just for reviewing sessions, reviewing the CFP submissions. So that was really helpful because we had, I think, 300 sessions, right? I think 300 sessions, it was a lot of sessions to review. So we had like five separate reviewers just to review the sessions and making sure that we have a good agenda. So we had a lot of helping that way as well. You can volunteer. Volunteers are a great part of the show. They're really the, I call them the soul of the events because they're really talking to people. They're really at the front of the stage helping set up everything. So volunteers are really also rewarding experience. You get to go to the event usually for free. So it's a great way to start. Sponsor is also a good way. I know I'm not saying you should be giving the event money, but also trying to find the sponsors. Maybe work at a company that is interested in participating in the event. So maybe it can be a good connection. Connect your company to the organizers and maybe they can help organize the events because they'll need help. They're only helping in any way you can think of. Maybe you think of other ideas. Talk to the organizers, talk to the volunteers. Any help is really, really welcome. Yeah, go ahead. And what if there is no KCD? There's no people, there's no one organizing KCDs in my area. What happens? What happens? Yeah, basically the first stop if there's no KCD in your area and want to start doing this is go to the official GitHub, the KCD GitHub. There you'll find official information on how to start, how to get connected and evolve it. Really carefully and open an issue if you want to start hosting a KCD in your city. After you open this issue, you're gonna have a kick off call with someone responsible for the KCD organization as well. Someone at CNSEF, actually. And don't be shy and no worry because you have someone at CNSEF like Audra, for example, who supports you throughout the process. So you won't be alone during the entire process of organizing a KCD. Yeah, I just wanted to point out that that link has great information. It's gonna tell you all the information you need to know before you apply for a KCD in your city. So make sure you go to that link and read all the readme file from the GitHub repo. Yep, go ahead. Yeah, no problem. So all right, this is essentially what you need to get started to get involved. But let's talk about our real experience sharing a bit, sorry guys, sharing a bit our experience with our KCD in Brazil because there are a lot of KCDs, okay? Let me try to spread this line. Oops. So much, yeah. Yeah, so we will split the events in three stages. Pre-events during the event and post-events. It's a lot of information. I'll try to condense in some small words and sentences. So the pre-events is where you spend the most time. You spend the most time doing all of those things. Like I said, in Brazil, me and Jade and the other organizers, we spend like eight to nine months doing this kind of things. I'll just quickly go briefly through each one of them. So first of all, make sure you split the activities accordingly to all the organizers. So there are many things to do. Make sure you organize accordingly and have people committed to each of these items. You wanna say something, Jade, no? Okay, so examples, finding sponsors. Usually this has to start early because sometimes you need money to do some things. So sponsors can be a really helpful way to get money, to do some things in the events. So you start there early and also because the sponsors have legal processes that they have to go through to give you money to sponsor the events that are contracts, there are many things that take time. So that can be a good thing to start early in the process. Yeah, I want to say something about the sponsors. Sometimes you don't need to do the sponsorship of money, just money, but you can do like a sponsorship of food, for example. We had the situation in KCG or maybe a sponsorship for a travel for some speaker. So we don't need only to do a sponsorship related to money, you know? Yeah, exactly. Thanks, Jade. Website, you know, there's always a website for KCD. That's usually where people go to find the information about the events. So having a good, well-designed, welcoming website is helpful. Maybe if you don't have a full-stack web developer to build a website for you, CNCF can help you with that too or you can hire someone. Like I said, if you have money, if you have the bandwidth or whatever, you can hire someone for all of these points, right? Let's talk about tickets. So when you have a website, people know about your events. They will want to buy tickets. They will be, they will want to be part of the event. So also make sure you have a good strategy for tickets because I'll give you an example. For us in Brazil, I think we had four or five batch of tickets and they sold out all in five or 10 minutes. That was not a good strategy because people got really disappointed because they said, oh, we cannot buy. It takes like five minutes to buy a ticket. We cannot buy. So maybe it would have been better if we just had one batch and that was all. So make sure you have a good ticketing platform and a good strategy for that too. CFP, I already spoke about that. Make sure you have good reviewers to build a good agenda. Speakers, again, make sure they have a good experience. They're a great part of the show. At the events, they'll spend the most time doing sessions. So speakers also make sure you take care of them. Creating schedule. Sometimes it's good to think about the tracks. When you go to events, there are usually tracks. Career track, observability track. So think about that so you can focus on different things on your events. You can give the best agenda to the attendees. Just one thing. We didn't have these tracks in our case, so it would be really, really useful and helpful if you have tracks in your KCG as well. Just one last thing about this CFP, you can also do. We did this is stay in contact with someone expressing some area. So for example, if you have a track of observability or a track of cluster management, I can get Bernardo to do the review of cluster management presentations, for example. You don't need to use just the organizers to do the review of the sessions. Remember, this is a community thing. We know that many of us are part of a community and we do our things the way we think it's better. There's no really a rule to follow. Just make sure you have a good strategy. I was in schedule, social media marketing. We know everything is in social media today. This can be a good thing to hire someone, external vendor to help because social media gets a lot of clicks, traction. So it's good to have someone professional to help with that because Jade spent a lot of time doing some Kanva Instagram things. So that took a long time because we attack people. Sometimes we don't know how to handle Instagram. But anyways, support. I think that one is important because we realized we didn't assign any people, anyone from the organization to help with issues. So we were all of a sudden receiving a lot of messages regarding a lot of things like, can I bring my son to the event? Can I bring my photographer? You know, there are many questions that come up during the process. It's good to have someone just to answer those questions. Sponsors, they will ask a bunch of things. They will ask if they can bring TVs, LED panels, this kind of thing. So make sure you answer these guys properly. So everyone has a good experience at the events, not only at the events during the day, but also before. Logistics, we realized in Brazil that the venue is a great place to actually, is a great thing to think about it because when people arrive at the events, the first thing that they see is the building. So when they realize it's a good building, it's a good place. In our case, it was a really open space with a lot of nature. So people really enjoyed that. We had some other KCGs in cinemas, in movie theaters. So having a good place really helps. People will be happy to be in a good place. So that's something that you can think of, but also logistics. Our place was really big. So we had to make sure that everything works. There were security persons, security people at the venue. There were cleaning people working. So there were a lot of things to think about just regarding the place, the venue. So that's something to think about as well. I'll finish up with suppliers and inclusion. Just inclusion, actually, because suppliers have just talked about it. Inclusion is something that CNCF also tell us to do because that's really something that matters. So in our case, we had a bunch of sponsors, luckily. So we made sure that one sponsor was really helping people that could not afford event tickets or going to the events. Those people would be getting help from the sponsors just to make sure that they could go to the events. So that's something we made sure to do as well. Yeah. During the events. Yeah, so that was all before the events. What happens during the event day? That's the most important day. Yeah, basically, during the event, it's a day to enjoy, actually. The event day is a day to enjoy. So things like making sure the sponsors are having a really good experience is something important. Maybe they have good food or maybe the Wi-Fi is good. The temperature is good. You need to pay attention on these points as well. Photo. You need to have someone or hire someone to take photos to do small videos that you can use to do an after-movie. It's a way to, actually, it's a strategic way to empower your event, to do the marking of the event for the next year, for the next version of the KCG, for example. Speakers have a good experience, yeah. Again, temperature, good food, good audio, things like that. Rooms, I think it's similar as the speaker's experience. Good temperature in the rooms, good settings, nice place to speak. In terms of volunteers, I'm sure that you'll need someone helping you during the event. Yeah, we had, I think, 14 volunteers, but if you had chance, it would have more volunteers because sometimes you have some activities and things happening that you were not expecting, actually. And food doing good. It was another point that we had a lot of good feedback. Our food was amazing. We are Brazilians, our food is amazing, by the way. And it was really hot. So that was something that we encountered that we had to face in the event because it was Brazilian summer, so pretty hot. And we had delays during the event. So that was something that we had to worry because the food was exposed to the weather and it was getting worse with time. So these things happening, you need to be really careful with these details. Yeah, don't forget the coffee and water. Devs are made of coffee, so please, coffee in place. Bernardo, we don't have a lot of time. Try to be a bit faster. Yeah, post-event is really, really quick. Everyone is happy, the event is finished. Everyone go home. The organizers still remain here. We need to finish some things. Just make sure you finish paying your suppliers. Sometimes you hire people for security and these kind of things. Make sure you pay them. Make sure you receive all your money from your sponsors because sometimes they take time to give you the money that they need to give you. Again, social media is one. Make sure you keep the engagements. It's important to keep the community alive. So there are some things that you need to take care of when the event finishes, not only going home and maybe the happy hour. And also some metrics. Jade is gonna talk about the metrics. Yeah, let me go back again here and talk about some metrics. We can say that our event was a huge success because we had more than 600 real people directly impacted virtually or in person. For example, we had like 58 talks with different topics, observability, career, cluster management, everything surrounding Kubernetes, for example. We had 14 volunteers helping us. We had more, we had six actually, foreign speakers, people from Guatemala, Argentina, like I mentioned before. We had 11 sponsors, it was amazing really. They helped us a lot. And we have more than 100 companies, different companies present and being participating in the event. So basically, if you're thinking that a community event is just a community event, sometimes it's not. There is some business involved on these type of events as well. So these numbers, these metrics actually are really good motivators or reasons to make you think about being involved as a sponsor or maybe as an organizer, volunteer. There are really good reasons to be aware of this type of community event. How impactful it is actually. So we don't have a lot of time. We would love to share a bit how was the energy of our event. I think you can run our after-movie quickly here. Yeah, there's a video, I think, we spoke a lot about it, just... Let's try to do it quickly. So this is gonna be a short video for you guys to see. I was expecting it to be really well organized and I was blown away. This is an event that comes from the CNCF community. One of the most technologies we use in the day-to-day life. There are all the differences in the community. It's really amazing, it's a fantastic space. It's really cool to have a space of this size with the event Open Source. We've done a lot of events in the middle of a classroom, in bars. We've done events in the beginning of the year and it's been around for a long time. There's a structure with this nature, with the event Open Source, CNF, for real. It's really big for the community, it's a lot of people involved. Our, as a nature, is a unique day. It's hard to have an event of technology in here. So it's being a milestone, the KCD event is a milestone here today. So in addition to being the sponsor that gave us the space, we also have a lot of people presenting, talking, to be able to help the team and a lot of people helping us. So this is really interesting. For us it's really valuable, especially because of this first edition, being this different moment, it's something that we see a lot of gringos doing, but we didn't have an example here that we could use to be together, to be close to each other. For us, as a nature, it's not just because we're involved in technology, but it goes beyond that. We can't wait to be present within the community because at the end of the day, the community is the CERN, it's the most important thing for us. Guatemala, first time visiting Brazil, so São Paulo is like a really nice city. It feels like that kind of touch of a real community. So I love that kind of event, so it's pretty nice. It's a very talented team. It's very learned, there are a lot of speakers, there are a lot of presenters here that came from the market, so I really recommend it even for those of you who want to stay tuned in what you have in mind, the tools, and for you to be able to bring your company to your everyday life, and you can create an innovation there. The importance of the community is mainly the question of knowledge. Everyone here is passionate about technology, so we can interact, exchange ideas, I think that's the importance of participating in an event like this. This event was sensational. In addition to the people participating together, fraternizing, changing ideas, making a network with high-weight lectures, with market practices, things that we will really use in everyday life. Guys, come to the event, it's a sensational exchange of experiences, not only with AWS, but all the sponsors too, the people who are organizing it. I highly recommend participating in this event, as a visitor, as a sponsor, as a palestrante too. It's worth listening to these people who are people like us, who are also talking about technical things, but also know how to bring us closer. It was me who already committed to coming next year. Cool, right? I managed to extract as much experience as possible, both from the lectures and from this exchange that has in the body to body of the people who are here. But if you lost this year, you can only see it online, come to the present edition next year, because really, the network, the energy you get here in an event is fantastic. Change will learn a lot, it has a lot of classes. That is a nice place that you can visit, learn new things about kubernetes and the science you have coming. Now I'm hoping the next time that I come here, because I definitely want to come back, I hope it's as good as this one. So, I guess we don't have a lot of time remaining. I hope this video shows you a little bit of what it really is. And I hope we kind of like also mention how impactful it is for anyone that is participating, but also how demanding it is. But it's also very rewarding, like we said. Jay, do you want some closing words? Just thank you for your time here. Hope to see you all in other KCGs around the world actually. I think we have two minutes. Two questions. Yeah, if you have questions, maybe. Yeah, anyone? We can connect with us by linking Jim or any other. Yeah, one question here. Yeah, so first off, excellent. Well done. Brilliant that you do the event and put it on and put the time on it. As an organizer of a similar event in another country, how did you get going and deal with the challenges of things like having deposits for venues, setting up like a legal entity, like a company in a bank account and that kind of stuff. Were they big challenges and how did you get around that? Or is it the support from the CNCF? I think it's very transfer. So yeah, I'll just speak here. So the challenges can be different depending on the region, the events, the type of events, the type of events, how many attendees you have. And like we said, there's no a rule, a golden rule to address challenges. And a lot of them, CNCF will be there to help you. There will be people giving ideas, giving you the resources you need to have for solving these issues. And the challenges are usually, I would say, closer to the event. So when you get closer, people start to complain about some things. Maybe you're missing something that you don't know. So when you get closer to the event date, that's where you need to be really careful because things just show up at you suddenly. So yeah, I think that's what you have to keep in mind of. But again, make sure you have good people around you, CNCF. So I think that's the best way to solve the issues. We are a community. So it's just usually how it is. Yeah. Does that answer your question? More or less? Yeah, thanks. Oops. I think you don't have more time, actually. Okay. So thank you guys for your time. See you.