 Hey there and welcome to Capacity Middle East Extra powered by JSA. That's us JSA I am Dean Perine and we are live on location at the Extravagant. It's a very very nice hotel, isn't it? Yeah at the Extravagant Dubai Hyatt Dubai Hotel and I am here with mr. Vivek Manglick. Vivek is the senior vice president and business head and Airtel business. Is that correct? Yes. Yes, Dean Thank you very much for being here with us. We appreciate it. Thank you Thank you Dean for inviting me and send a portion of you in honor to be part of this interview session or discussion Well, very good. So why don't we start by well, why don't you start actually by telling our viewers? What makes Airtel unique? Okay first and foremost thing which comes to my mind is the confidence of our partners that What we are doing in the market to actually drive the transformation that's that's comes as a first point to me The second is we are of one stage technology partner serving solutions across connectivity, mobile, mobility, IOT infrastructure, C-pass, ad-tech and you name it all so the ecosystem is being served and they believe our customers do believe about How Airtel is going into this technology transformation, right? And the third thing is basically what we are trying to drive is Through our four pillars is that what we have is the capacities across terrestrial cable systems B is we have a lot of insights on 480 million subscribers across 16 countries. How can we actually drive that? third is the How we are making the system seamless Simple easy to actually in a journey of integration and digital transformation for the organization Excellent. So you mentioned C-pass so we can't we can't can't let this interview go any further without discussing C-pass the the technology of the future. Why don't you tell us a little bit about your your C-pass solution Oh, okay. C-pass is a buzzword today in the industry and everybody is talking about C-pass, right? But you see and me and you are seeing that there's been Drastic change the way we want to communicate with our customers and over the last decade the change has been too much And there's a radical shift in the communication technologies. We are living an experience economy, right? today We want to have the our brands or our association communicate with us the way we want to experience in our private lives So in so does the business and brands are also moving into that direction Yeah, and that's why C-pass becomes very important because maybe I'm today on a WhatsApp channel or you are on a Let's say telegram channel. There's a complex technologies. Can we create one interface which gives more affordable secure Solution and cost effective. So that's where we feel that C-pass is becoming more and more important Coupled with the experience economy, which we are trying to drive, right? So the brands would like to use various channels to see right ROI is into Coming up there because they're spending money on it and C-pass becomes as I believe as a solution going forward To actually help in those initiatives. Yeah, to hear you describe it. There's a reason. It's a very buzzy term Yes, because it is a very important kind of important way forward Important way into the future. Yes. Let's speaking of you know important things Tell me about Airtel IQ. Yeah, thank you for asking that question And I would love to share some of my views on it Airtel IQ is a journey towards when we realize that C-pass is the future technology and all that so we are trying to do a very integrated first Telco great solution where we actually leverage our network capabilities and give up Seamless journey for for our customers whether there could be enterprise global carriers M&Os and all that and what we are doing is we have a communication suite on Airtel IQ Which is we sell it as intelligent communications B is hosted contact centers multi-office telephony, right and And and and a couple of other things which are under in the development stage so that's that's what we're trying to drive on the Airtel IQ and we're getting good engagement and When I started with our discussion that the customers are also giving us a thumbs up the on the initiative Yes, yes, and and that's what the trust which we are building as they are in the global community as to how we are going into the Transformation journey David a lot going on over there at Airtel. We appreciate your time today. Thank you so much And thank you viewers for watching the program and we will we'll see you very soon. Thank you