 Business Market Research Collection is a product of ProQuest. This tool has 114 publications in it, but the most significant one is Hoover's. Hoover's is famous for business research. If I search for a specific company, such as Starbucks, I can find a Hoover's company record entry for it. Here it is. It's the first result. And I'm going to click the full text PDF to open it. As you'll see, the Hoover's reports are very insightful and robust. This report is 48 pages long. The company overview gives a nice big picture guide to the company. Here I have the location, a brief description, details on if the company is public or private, total employees, when it was founded, the industry codes, financials, et cetera, et cetera. If I want to do anything with this report, I have some options over here. I can download a PDF. The site button will help me format my citations. So I need to choose which style I'm using, APA or MLA. I can copy and paste that into my reference list. I can also email a copy to myself or print a copy. If I want to save a link to this article, it's important not to use the URL found in the browser bar. That is a temporary link and it will not work in a few hours. If you want a stable URL, you want to click on the abstract details page. And if you scroll down the page, if you go to the document URL, this URL right here, that is a stable link. You can copy and paste that and save it for later. Another resource you'll find at business market research collection is industry profiles. For example, let's search for an industry profile for coffee shops. The most direct way to do this is start a new advanced search. I'm going to put coffee shops in the first box as my search term and then I'm going to scroll down to document type here and I'm going to select industry report as my document type. Then I'll click search. I see that the reports are quarterly so I want the most recent date. Quickly scrolling through this list, the most recent one I see is from October 2019. I have a fairly recent report on the coffee shop industry. And you'll see that this document is 18 pages long. It's important to remember that not every industry or company will be listed in business market research. The industries that you find will often be large consumer-facing industries, but companies will typically be large public companies. It's always best to check multiple sources when searching for information about companies or industries.