 The whole goal should be work half as much with twice the results. I had a neighbor, this guy, I would play basketball outside. He would come jogging by me. Every day, it says 2009, that I was there, he would come jogging around. The dude got fatter and fatter and fatter and I was going, you got a job, I never said anything but I wanted to say, first of all, whatever you're doing, stop. Because it's actually, unless your goal is to gain weight by jogging. Number two, he was doing too much. Like he could have done sprints. If he could have done 20 minutes of sprints, it was better than his two hour run. And so I feel like that's how most entrepreneurs are. They're like, Ty, I'm grinding away, I'm working, I'm working. I'm like, yeah, but number one, you're working on the wrong thing. You haven't differentiated, like you said.