 The way to grow is to read and never stop learning. If you want to be successful financially, you must read far and wide about the subject of money. Likewise, if you are going to be able to make sound business decisions that will make you succeed, you ought to read as many books as you can lay your hands on about business. You see, the best place to learn is from someone who has accomplished what you want to achieve. There will be better position to show you the right way to go while highlighting some of the flaws and mistakes that you should avoid. While the excuse of time would never be a good enough reason not to read, reading reviews and excerpts from informational materials can help you make wise choices. So in this video, I'll share with you 9 valuable lessons learned from the top business books. If you are new here, consider subscribing so that you don't miss out on exciting videos like this. 1. Market less, not more Many people think that the reason why people aren't buying their product is that they are not doing enough marketing. Well, according to Joe Polizzi in Epic Content Marketing, it's about communicating to the right person at the right time. Even though content marketing has been around for a long time now, many people try too hard. As a result, customers begin to feel like businesses are cramming messages down their throats. However, the most important thing to do as a content marketer is to create something that can capture the heart of your target audience by sending the right message at the right time. 2. Don't follow your passion In Cal Newport's book, So Good They Can't Ignore You, Why Skills Trunk Passion and the Quest for Work You Love, the author, Newport, emphasizes a lot on the need to master one's industry or field to succeed. The book explores the case for developing and crafting your passion by getting good at what you do. To do this, you have to consistently craft and hone your skills, knowledge and talent. According to Ivana Taylor, editor of Small Business Trends book, the tips in this book have helped her on every level of her business, including building her website, blog post and presentation. Taylor said, I do this by tracking performance and conversion rates and testing. Analytics aren't normally something I like to enjoy, but inside the context of getting better and more effective, I've really come to appreciate it. 3. Learn to build trust with people, especially your customers. In John Hall's top of mind, use content to unleash your influence and engage those who matter to you. You'll learn about the importance of building trust. According to the author, being helpful in building trust with people isn't just good life advice. It's also a good business practice. It might sound counterintuitive, but one of the best ways to help yourself is to help others. You have to learn to create trust-building content, which is about playing the long game rather than looking for quick fixes and easy wins. Be transparent. However, to build an honest, open-handed relationship with your customers, your product must first solve real people's real problems. Only after you've done this can you move your audience towards what you want for yourself. 4. Treat people well. Treating people well is about your customer service. People are people, not objects, and they increasingly want to be treated like people. Reading books like Leadership and Self-Deception and Why Work Sucks and How to Fix It will help you figure out what you're doing wrong, why customers don't buy from you, why your employees don't respect you, and why you can't get anybody to do things right. The truth is that it's not them. It's you. 5. Your business is not your life. De E. Meeth, revisited by Michael Gerber, explains a great lesson every entrepreneur should learn about running their business. Many workers dream of the day that they'll finally escape the employee life and become a boss of their own. As a result, they start their entrepreneurship journey. Sadly, most of these small businesses end up failing because they were built on the wrong motivation. These new entrepreneurs assume that they understand that a business that does that technical work. However, here's something that they need to understand. Everyone who goes into business has three identities. An entrepreneur, a manager, and a technician. Your goal should be to work in your business rather than in your business. To do that, you need all three identities to build a company that can thrive without you. Michael Gerber's advice in this book is to outsource work to other people whenever possible. Ask yourself, if you weren't there, would the business crumble without you? If the answer is yes, then find someone who can replace you. According to Gerber, if your business depends on you, you don't own a business, you have a job. And it's the worst job in the world because you're working for a lunatic. Nikki Robinson, president of Post by Ghost, after reading this book said, once I realized that I need to work in my business instead of in my business, I was able to shift my focus to creating a business model that really works by implementing consistent processes and procedures. I was able to streamline operations, provide my customers with better service, and grow my business without feeling super-fossiled all the time. I recommend this book for anyone contemplating starting a business. 6. Consistency is vital in growth and progress. Tim Ferriss' tools of titans, the tactics, routines, and habits of billionaires, icons, and world-class performers explains consistency in this manner. 10 times results don't always require 10 times effort. Significant changes can come in small packages to dramatically change your life. You don't need to run a 100 mile race, get a PhD, or completely reinvent yourself. It's the small things done consistently that are the big things. 7. It's essential to listen to your customers. Everyone loves a good listener. Identify the questions your audience seeks to get answers. Ask questions. Ask people to tell you their stories. Ask for their ideas, and listen closely. The road to recognition. The A to Z guide to personal branding for accelerating your professional success in the age of digital media. A book by Seth Price and Barry Feldman explores how to launch, sustain, and promote the brand that matters most. You. 8. Learn how to execute your plan. The world is filled with so many business ideas from different people, but when it comes to execution, a lot of these ideas die. So, how do you make things happen and bring your ideas to life? In this book, Execution, The Discipline of Getting Things Done by Lawrence Bocity and Ram Charan, you'll find out a lot about executing those beautiful ideas you've had in your head for so long. 9. Learn how to stay focused. To grow and succeed. You need to have a laser-like focus. Find a niche that works for you. Know your target audience, listen to them, and keep giving them what they need. They'll pay any amount to have your product when the time comes. An excellent read for this subject is Grossing the Chasm, a book by Jor-Free Amor. There you go, guys. Which of these books are you willing to explore first? Or which of these lessons will you like to master now? Thank you very much for watching our videos. If you like this video, watch more videos in our channel and subscribe. We love you.