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Uploaded on Oct 5, 2011
(www.abndigital.com) Coca-Cola has taken the lead in Interbrand's 2011 Best Global Brands report for the 12th consecutive year. While another brand leader Apple, with a brand value that increased a staggering 58 percent, is this year's top riser and, for the first time, it sits amongst the top 10 brands listed in the report. To get more on branding ABN's Alishia Seckam is joined by Jeremy Sampson, Chairman of Interbrand Sampson.