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eConference 2011 - Innovate

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Uploaded on Nov 9, 2011

The Darden School of Business and its Batten Institute for Entrepreneurship and Innovation held it's annual Entrepreneurship Conference on November 3rd & 4th, 20011in Charlottesville, Virginia. This year's conference theme: "Innovate. Effectuate." unraveled the mysteries behind successful entrepreneurs and innovators and provided the framework for applying their strategies to build a viable business.

The second panel of Friday morning on Innovation was moderated by Sean Carr, Director of Corporate Innovation Programs at the Batten Institute.

Panelists were:

-- Darden Professor Jeanne Liedtka, former chief learning officer at United Technologies Corporation and author of critically acclaimed Designing for Growth: A Design Thinking Toolkit for Managers, will lead a session on the principles of design applied to new venture and product creation.

-- Mark Miller, co-founder and CEO of award-winning, San Francisco-based architecture firm MKThink. Prior to MKThink, Miller was founder and CEO of successful clean tech start-up firm Project FROG.

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