 I guess from our perspective, it was the right time, right, technology, right brief with production realities of having all of these real stories, real people, you know, not actors, you're like, what can you really do with those? So we're immediately thinking animation and then there's obviously these hugely explored going. And then also there was all of these other production realities of like, how do you tell a story in the Ukraine or, you know, a war zone? How do you tell a story in California, New York, all on a pretty tight schedule on a limited budget? You know, it made sense. All of a sudden, we can do this.