 Hello. Innovators change our lives. They change the way we play. They change the way we work. They change everything. Creating something genuinely new might be the most fulfilling thing that you ever do in your life. It's incredibly exciting. More than that, it's the thing that everybody seems to want. Right now, CEOs and politicians, it's their number one priority. We must innovate. We must innovate. It's the thing that we all want. We're all looking for the new thing. We're all waiting for the new thing. And so you'd think with such demand for innovation that there would be a really huge industry around it, like there is around consultancy or accounting or advertising or something like that, but there's not. It's a really little cottage industry and it's growing really fast. This is what advertising must have felt like when Don Draper was young. This is the new frontier and you can be a part of it. It's an opportunity to change the world. It's an opportunity to do something really original and point it and say, I made that. That's a fantastic feeling. This is not going to be a course about how to design things, about how to draw things, about how to sculpt and craft things. Other people couldn't show you how to do that. What this is going to be about is about how to go and look for inspiration to create the next big thing. If you want to do that, join me.