Upload

Loading...

Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II

112,808

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jul 7, 2012

This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola's emerging content marketing strategy as they transition from one-way messaging via advertising excellence to content marketing excellent that makes their marketing content optimized for audience interaction (customers, partners, employees, enthusiasts, stakeholders, etc.). C2020I is the perfect compliment to Google's "Zero Moment of Truth" (ZMOT) videos and strategies. For more information about modern marketing strategy and content marketing services, visit Forward Marketing at forwardm.com.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up Next


Sign in to add this to Watch Later

Add to

Loading playlists...