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Published on Nov 29, 2012
Wall Street Journal "Business of Celebrity" Host Lee Hawkins talks to legendary Playboy founder Hugh Hefner, his son Cooper Hefner, and Playboy chairman and chief executive officer Scott Flanders about the future of Playboy and Hefner's wishes that his son Cooper succeed him in two years as the front man of his iconic company, Playboy. In these exclusive interviews, Hawkins takes an in-depth look at Playboy's turnaround strategy as it plans to turn itself into a globally focused licensing company, the challenges the company has faced over the years, and the privately held company's plans for to launch another IPO in sometime in the future.