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Design Is [Language] – Why Words Matter

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Published on Feb 15, 2018

Language is encoded in us from childhood; it shapes how we view the world and forms the foundation of culture. The words we choose uncover meaning, signal power, and construct relationships. Whether design should be “content first” or whether copy and design should evolve together is a topic of debate, but what’s certain is that the the intention and power of language is inextricably tied to context, visual or spoken. We’ll look at how to pick up the subtle cues certain words telegraph, and how deliberate language choices result in products that are responsible and respectful of their relationship to the user.

Josceline on Medium: https://goo.gl/wVfBUc
Maggie on LinkedIn: https://goo.gl/giF1Mr

Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at: https://goo.gl/d9JSxL

Stay up-to-date with future Design Is [...] videos and more by subscribing to Google Design's YouTube channel: https://goo.gl/naDtMa

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