 You could spend a lot of time trying to figure out what will change, but at the same time you could probably identify the things that won't change and kind of use those as your guidepost for innovation. So the example I was was like chairs, we've been sitting in chairs for a long time and we'll probably be sitting in chairs for the next hundred years. And so I'm Chris from your office, what are the things that you kind of think of as like eternal? Well, humanity is eternal and I think it's really important for people to not get so absorbed in the tech that they kind of forget the core principle that actually the tech is just an enabler and we still live our daily lives. We socialize, we have friends, we have family, etc. And like that still remains the core of human experience. A lot of the core principles of our industry are not changing radically just because there's a bunch of new buzzwords out there and new tech and new tools to play with.