 My favorite Super Bowl spot is Eyes, Lips, Face, Sticky by Elf Cosmetics. Jennifer Coolidge was getting stuck to all of these outrageous things, and that kind of super sticky power was something that people really remembered. The tide work with David Harbour. You see all of these little snippets of what appears to be other ads, but then he sort of interrupts like, nope, this is a tide ad. No. Tide ad. I think we all kind of sat forward when we're like, wait, is this going to be a, yep, it is a tide ad, and you loved that it was. Double take by monster.com. It was one continuous shot, and there's like a very wealthy businessman at a desk, and then the camera passes through the wall. We see the worker guy sitting underneath the physical ass of that giant moose. Puppy monkey baby from Mountain Dew. It has a puppy, a monkey, and a baby, so it wins. Puppy. Monkey. Baby. Puppy monkey baby. Puppy monkey baby. Puppy monkey baby.