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Mobile Ad Strategies: Behavioral Targeting

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Published on Mar 2, 2013

Over time the information tracked on users can be used to identify the routes they commonly take in the real world, the areas where they live, where they spend most of their days, and the businesses that they frequent. Here is an example of observed patterns. Learn more by downloading the free white paper "Moving Beyond the Ad Server": http://www.sas.com/reg/gen/corp/20749...

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